Branding Examples
People have always thought that traveling means you’ll be staying in hotels and motels, not until Airbnb happened. This company shifted the whole travel industry paradigm by allowing just anyone a chance to make a business on their extra rooms or spaces, while also providing the travelers a cheaper choice to their itinerary.
Another thing to note is that these accommodations also create a sense of ‘home’ while being far away from home. That’s why this application became one of the top travel applications one man could ever use while on travel. Photography and design also became one of their biggest branding as they showcase the destinations themselves to the travelers, which provides them a desire to check out these places as much as possible. Another thing that was amazing about the company was its use of their communities in publishing stories and other media publications. That’s why Airbnb became what it is today, because of the culture and destinations themselves.
