Jeff Bezos’ Amazon.com is a company like no other. They just take their customer service to the highest level. Do you need a replacement for your broken appliances? They’ll give it. Replacement or refund has always been the vocabulary of their customer service personnel. After all, Amazon.com wants to be “Earth’s most customer-centric company.” They believe it’s all about the customers. Another thing that highlights this company over others is the use of their story.
Their business story is just an excellent brand strategy that can make people buy on their website over another. Their use of being the best also in their content are excellent branding trademarks that makes people remember Amazon.com always. Some of their phrases that develop this culture are, “the world’s largest online retailer,” “Earth’s biggest bookstore,” and many more. These things only show how they believe that they can provide the customer with the best possible product or service.