Chobani has always been about standardization. The number one Greek Yogurt brand of America is the one responsible for setting the standards. This yogurt giant existed for less than two decades but already took the first place within this market. Why? Well, for one, their unique yogurt recipe made this company a crème de la crème in the business.
Another thing that made Chobani famous was social media. People’s photos of the products made it possible for the startup company to achieve what was impossible, back then. Nonetheless, it rocked the nation. Today, Chobani has a new look. Far from the earlier firm and direct style and design, the Chobani today looks more tasty and appealing enough to make not just women, but men themselves, buy. They say “don’t judge a book by its cover,” but clearly Chobani tastes better and looks better. With their current down-to-earth design, they have grown and are still growing—the power of image branding at its finest.