Coca-Cola stands out in the global market in the same way a tree stands before a rice field—it makes every other company feel small. How can they do this? Well, for one, Coca-cola’s bottles are registered trademark themselves! So you can expect that they will have a strong visual identity; not only that, their red color in complement with the black liquid makes the product eye-catching. In this way, you can always be certain that what you are getting is a bottle of Coca-cola and not another drink.
Another thing worth mentioning about Coca-Cola’s branding is that they have an exceptional sense of design. They are creative enough to catch everybody’s attention which allows them to ensure that everyone remembers their company! Remember the personalized names in the bottle strategy? Wasn’t it surprising and inspiring enough? Yes. That’s their edge! Nonetheless, they are also excellent in their branding by changing the paradigm of marketing through making their products local. I mean, just their culturally-friendly ads are always enough to make you feel like home.