Yes, the golden arches. Those arches that looked like a high ‘M’ has been McDonald’s trademark since then, and because of that heritage, people trust the company that they will deliver the services they have delivered in the past years and that they will still deliver it. Their creativity when it comes to advertising and marketing was also excellent. They often used guerilla marketing, trying to put marketing and advertising items on places where you least expected. They planted flowers that formed golden arches in California, that the government can’t delete. They also once painted a pedestrian line with yellow with a fries box after it, mimicking a pack of fries. These things only showcase the extreme creativity of the company and how much they are willing to keep their position as one of the best.
Overall, this company is an excellent company that does their best to showcase their creative marketing and advertising. Nonetheless, this company is also exceptional because they cater people from all walks of life and all center their work on customer service above all else.