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nike branding

Unknown to many, Nike is the name of the Roman goddess of victory. Yes. Just do it! Be victorious. That’s the whole theme of the brand Nike and how they are pushing sportswear to its limits. Their branding strategy revolves around the idea that people can be victorious and can win in whatever challenges they are facing. The “just do it” tagline makes people believe that they can do anything and reach everything they desire. They even empower everyone! Yes, you can see many testosterone-filled ads of them, but you can also see women-filled ads of the same company that encourages the young and the old women to do something better and be more than just a female. They know how to tap the power of the people and build communities that develop one another to become better versions of themselves. They even started using plus-size mannequins to communicate with everyone the fact that everyone can wear Nike and be victorious. They’re making highways in the deserts!

Nike Branding

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Coca-cola is undeniably one of the best companies when it comes to branding. Their style of branding that involves feelings and experience was a first to the world. However, when it subsided deep within everyone’s mind, it became a driving force that allowed their company to expand exponentially. That’s what happens if you did branding right. So you should make a brand statement or other branding documents today to ensure that your company grows in the way you plan it to be. Create one now by downloading a branding template. Download now!

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