What do you think whenever you are travelling by air? Is it the long line in the airport or the lengthy delays? Well, that’s something that troubles everyone. However, Southwest Airlines ensures that the experience of the customers each flight is priceless and worth it. That’s why they have the heart icon at the fuselage of their aircrafts. They take pride in giving the customers the best experience while they are travelling with the company. In this way, people will always remember the experience and the airlines.

On another note, Southwest Airlines have started to push marketing like never before, as they understand that branding is more than just logos, icons, and style. They learned that the current market is not about the product, but the people. Having this experience with their airlines makes these individuals the best tools to do marketing and advertising for free. The power of word-of-mouth marketing is still the best way to gain the current market—that’s what they believe.