What do you think when a friend of yours asks you for a cup of coffee? Although we’re no mentalists, it wouldn’t be surprising that you’ll have Starbucks as one of the choices, right? That’s because Starbucks itself is the company that raised the banner of the coffee business higher. Today, Starbucks taught the world that you can have a wonderful cup of coffee while not at home or at work. Even your cars are great spots for a tea time nowadays.
However, not only is the product mobility the cause of this rise. Their desire to provide quality coffee also captured the world. Their other efforts (such as developing eco-friendly stores, exceptional waste management, and forest conservation efforts) were also making the whole business smell good. Overall, Starbucks was profiting the business through the use of emotions, experience, and environment; not one of these things are traded at face value, but they are still worth much!