Branding Examples
Whenever we hear of Uber, we think of luxury, a cool ride, and a prelude to a good time. Why? Because these are the qualities that this company provides to its customers. The thing also that helps this company stand out is its commitment to transparency and simplicity. They don’t make the process complicated, at all. You need a ride. You use the application. You found a driver. Done. It’s a direct flow that even a fifth grader can fully understand. That’s why this company became one of the top companies in this industry. Another thing that we also need to take note is the price or cost awareness. A few years ago, some people did not believe outright taxi drivers, because they feel like they are taken advantage of, but Uber changed that. The numbers shown in the application acts like a security to the customers, so they won’t feel betrayed. Lastly, this business also provided jobs to many people by creating an excellent partnership with just anyone!
