ZARA is the world’s top clothing retailer not because they have oozing advertisements, but instead, it is because they have an exceptional brand identity. Their fast fashions make their customers feel confident, cool, and good. They even supported this well, by ensuring that they honor their customers’ feelings well in their customer service. Nonetheless, as a fashion company their brand style is their strong suit at well. Their rustic designs create a contrast of taking streetwear into the limelight, which in turn allows them to command the whole fashion industry. Furthermore, their pricing is just out of this world by creating high-quality clothing but with an affordable price they have all eyes on them.

As their logo states, elegance and simplicity is their driving force to making high quality products and taking their business to the next level. However, the core of their branding will always be the people. The normal individuals, like you and me, will always be their best brand ambassadors, that’s why their customer service is superb.