When talking about branding, among the first things that would come into your mind might be flyers, banners, billboards, brochures, and catalogs. However, branding encompasses a very broad topic. Apart from promotional materials, branding also goes up to your marketing strategies, the identity of your entity, and even how you treat your clients and employees in person or through business correspondence.
In all your business correspondence, having a consistent branding is important. In order to achieve this, you can customize a letterhead design that is appropriate for your industry and that speaks the personality of your business. A letterhead does not only add visual interest to your document but also provide a unique identity to your company. Here are some letterhead templates and examples that you may refer to.
A well-designed letterhead is composed of the following elements:
1. Name: Whether you are writing a personal letterhead or business letterhead, you need to indicate a name in the heading. For personal letterheads, it must contain your full name as well as your job title, while for business or company letterheads, the heading should match the business name of the company. If possible, avoid the use of abbreviations in the heading.
2. Current address: Your current address or business address must also be indicated in the heading. This is important since there are people who might want to visit your physical address and check out your offers.
3. Contact information: Another important element that must be present in your letterhead is the contact information which can be your mobile or telephone number, email, website, or social media account. Provide different alternatives for people to easily communicate with you in case they have queries, comments, orders, reservations, feedback, complaints, among others.
4. Logo and colors: Because a letterhead can help build and increase brand awareness, incorporating your logo and the colors that represent your company in your letterhead is a great way to boost your branding. With this, the recipient can easily recognize you or the company that you are representing.
5. Watermark: This refers to the pattern in the paper, usually the company logo, which appears as a faded version of the original image. While there are business letters that do not normally include a watermark, many business correspondences incorporate are incorporated with a watermark in order to seal the branding or identity of the company. This would also prove the authenticity of the paper.
You must know the different types of letterheads in order to create a letterhead that is appropriate for your current needs. Here are the types of letterhead that you must know:
The typical sizes of letterheads are as follows:
Through the information in your letterhead, such as those presented in the elements in the above section, the recipient of your letter will be familiar with your company name. The more they get to know about you, the more they tend to trust in your company, hence becoming your loyal customers. As a result, when you have established your branding, your credibility will also be enhanced. You may also see professional letterhead examples.
There are two commonly used printing methods for letterheads: offset printing and letterpress printing.