The sales department of the business is responsible in ensuring that the sales sustainability and profitability of the business is achieved. With the changes that occur within the market environment, it is essential for any sales team to always be prepared and ready with action plans that can help the business stand the tests of time and other factors that can affect its financial standing or condition.
Ranging from up sales checklists up to comprehensive territory sales plans, there are actually different kinds of planning materials and organizational tools that can be used in relation to the specified matters and instances. As an example, a sales action plan is a great business document that can help the sales team achieve its goals and objectives.
We have listed several examples of sales action plans that you can use as references when developing the layout and content discussion of your own sales action plan. Look into these examples and identify the key points in each of them that are potential to be included in the document that you are drafting.
Retail Sales Action Plan Example
Sales Growth Action Plan Example
How Can a Sales Action Plan Help the Sales Team?
A lot of documents are used by businesses within different industries to ensure continuous efficiency and effectiveness. There are marketing project plan examples that are used by the marketing and advertising department and there are also a lot of corporate documents that are created by the human resource department to support business operations. The sales team or the sales department also has a fair share when it comes to using documents or tools; one of which is a sales action plan.
The usage of a sales action plan can provide a lot of benefits to the sales team. If you have a sales action plan at hand, it will be easier for you to gather the team together to achieve a common goal. This is one of the reasons why most, if not all, businesses are taking their time and using their best efforts to develop this document. Here are some of the ways on how a sales action plan can be a great help for the sales team:
- A sales action plan can help the team become more proactive. This document can showcase a detailed presentation or an outline of the call-to-actions that are necessary to be done to ensure that the sales team will accomplish the goals that it has set in the beginning of the activity or the operational year. This can promote camaraderie and team dynamics which is a great way to ensure that the efficiency of the workplace is maintained.
- A sales action plan can lead the direction where the sales team should go. It is a great tool that can help in decision-making processes especially with regards the proper designation of tasks, the best way to identify sales segments and territories, and the appropriate work functions that must be executed by the entire team. With this, a sales action plan is a tool that is beneficial not only for the business and the management but also for other stakeholders like its employees.
- A sales action plan can give the feeling of accountability to all the entities involved in the document content’s execution. Having this document at hand can help people to feel more involved in the sales processes of the business. This can also make them feel more appreciated in a way that their tasks and deliverable are looked as vital and valuable elements necessary for the business’ successes.
New Enterprises Sales and Distribution Action Plan Example
Individual Sales Action Plan Example
Does Your Business Need a Sales Action Plan?
A sales action plan is essential to be included in your business strategic plan. There are companies who include the entire sales action plan in the latter while there are also some that prefer to incorporate an overview of the sales action plan and just attach the actual document when necessary for discussion or updating purposes. Some of the reasons why we suggest you to come up with a sales action plan include the following:
- Having a sales action plan can help the business easily break sales activities, tasks and responsibilities into minute details. Hence, obligations can be more understood and the necessary deliverable can be provided within the timeline in which certain actions are essential to be done. If the entire sales action plan can provide actionable steps to all the team members, the sales team can have higher chances of achieving not only its objectives but the sales and financial goals and vision of the business as well.
- Developing a sales action plan can provide clarity to the end goal that the sales team and the business should be at. It sets the road map that can lead the business to its future successes. This document can present the actions or steps that are needed to be taken so that the company or any business establishment can go from where it is to where it wanted to be. Since individual action plans are presented in the document, all the areas of the sales department and processes can be considered and given focus with.
- Creating a sales action plan can ensure the management that there is a document which can serve as a reference within the entirety of the business operations. The sales team and the management can refer to this document to assess or track the growth and development of the business when it comes to its sales and other financial concerns. Through a sales action plan, sales efforts and projects can be implemented in a timely manner. More so, activity budgeting can be set accordingly to make sure that resources are maximized, recorded and put to good use.
Sales Action Planning and Forecasting Example
Export Sales Action Plan Example
Sales and Operations Planning – Action Plans and Practices Example
Begin the Development of an Effective Sales Action Plan
Open communication is very important in every endeavor where you will immerse the team in. Talking, brainstorming and planning with the sales team is one of the most important things that you should do if you want to create sales action plan that works. Here are some of the initial steps or planning processes that you need to look into if you want to start developing an effective sales action plan:
- Know the span of time or the duration that the sales action plan will cover. There are yearly, quarterly, monthly, weekly and daily sales plans. The time coverage of the sales action plan that you will make depends on the goals that you would like to achieve. Do you want to ensure that the business will get its long-term operational goals? Or do you just want to focus on the short-term goals that the sales team would like to achieve for a sales project like a product launch? Being able to identify the purpose on why you need a sales action plan can help you precisely and accurately consider time variables and related concerns.
- Consider the usage of sales action plan templates as it can help you format the document in the best way possible. This can give you ease when it comes to putting all the information of the sales action plan together depending on how you would like the format to suit your presentation and desired process or flow of discussion. Being able to properly structure your sales action plan can also help the document become more understandable when your target audience is already reviewing it.
- Make sure that you and the team will come up with a goal in mind. You have to define the objective of the process so that you can create a precise document that you can provide you with your specific needs. You have to consider having a goal and a vision so that you can assess the importance and necessity of all the information that you will include in the actual sales action plan. This can also help you evaluate whether the action plans that you will come up with are reachable and attainable.
Business-to-Business Sales Action Planning Example
Sales Action Plan Example
Optimizing Sales Territories: Best Practice Planning Approaches Example
Tips When Making a Sales Action Plan
When making a sales action plan, it will be best if you can have a clear schedule of your planning and implementation activities. Aside from this, there are other things that you have to put in mind so you can develop an impressive sales action plan that can generate positive results and returns for the business and the sales team. If you want to start making a sales action plan now, here are some of the tips that can be useful for you and the sales team:
- Do not just rely on the opinions and observations of the team. You have to ask the management and the other stakeholders of the business so you can identify the issues that you need to resolve and the areas of concern or weaknesses that are essential to be tapped to ensure the growth of the sales team and the business. You can use surveys and questionnaires or you can also set interviews so you can get first hand and reliable information.
- Clearly describe or define the steps that you would like the sales team to execute. It is important for you to not be vague or general when specifying action plans as the lack of precision within the discussion can result to the presence of misleading information. This can make your sales action plan be misunderstood by your target audience.
- Ensure that the time frame that you will follow is measurable. This will depend on the availability of the resources that you need, the presence of the workforce that must be utilized, and the ability of the business to support your action plans especially in relation to the finances that you need for every process included in your sales action plan.
- Designate the work processes properly. Depend the designation of responsibilities with the skills, abilities and other deliverable of the workforce. You have to make sure that the sales team will have an idea about the actual work obligations that you will give each of them with. If you can achieve this, it will be more efficient and faster for you and the business to execute the plans that you have created. You also have to create the measures in which each action plans will be assessed and evaluated so that you can make sure that there are quality standards considered within the actual implementation of the sales action plan.
- Always update, evaluate and review your sales action plan. We highly-recommend you to keep communicating with the point persons who are tasked to identify the progress of the company and the sales team especially when in relation to reaching sales quota for a particular time period. Getting the information about the business growth, or the lack of which, with the help of the sales action plan can make you more prompt when it comes to creating new action plans or maintaining existing ones depending on how these can affect the financial and sales stability of the business.
Be ready to change certain items within the duration of the plan execution by ensuring that your sales action plan is flexible. Use one or more of our downloadable sales action plan examples and begin the creation of your company’s sales action plan.