Did you know that the global market research industry revenue reached more than 47.3 billion US dollars in 2018? This figure has shown a year-by-year increase since its last decline in 2009. This statistic is just the tip of an iceberg. The entire research industry has been growing as time passes by. For this reason, many business people are taking the opportunity to learn about the industry. If you are one of those enthusiasts, this article can be a good step towards securing a spot in the research industry.
In conducting research, you will need procedures and techniques for selecting, processing, and analyzing the information about your research topic. Fortunately, numerous research methodologies may help you in doing such tasks. In doing so, you may conduct experiments, surveys, questionnaires, interviews, observational trials, and case studies, which leads to our main topic for this article, which is the project case studies.
A case study is a research methodology that you can apply in social sciences, which includes anthropology, communication studies, economics, history, linguistics, political science, psychology, public health, and sociology. Through this technique, you can closely conduct a detailed examination of a particular subject such as groups, individuals, and events since this research method can be descriptive and exploratory.
By carrying out a project case study, you can carefully investigate a particular project or system. Its goal is to identify the significant issues of the project and analyze the information that you have gathered. This information will help you come up with a recommendation on the next step to take to mitigate the issues. Below are the main components that your study should include to ensure its effectiveness.
Determining the problem for your case study is crucial. We recommend you not to try fitting all the issues that you have gathered on one page when developing this type of document. What you can do instead is to think of the main problem of the project that you are studying. You can start by asking different stakeholders of the project. In this way, you can get a clarification of the real problem.
Your primary purpose in conducting a case study is to come up with a solution. It can be through a product that your team or sponsor produces. However, you should watch out how you will present your claim. You should focus more on providing a real solution than the sponsor’s products. For example, you can give other genuine options that they may choose. In this way, you will provide them with the impression that you are credible and transparent with the resolution that you are offering in the case study.
The last contents that you should include in your case study are the effects and benefits of the product that you will be advising. You may include details such as savings in cost and time, prevention of anticipated loss, productivity increase, revenue growth, return-on-Investment indicators, and reducing of non-compliance risk.
With the winning components that we have mentioned earlier, you must have got the impression that conducting a case study is also a way to recommend your business’ products as a solution to a problem. However, there is a high chance that before your prospected clients use your product, they will ask themselves, “Why would I trust you?” You will need further action to gain their trust. The first thing that they will look in is your portfolio. That is why we included this section in this article. Gain the confidence of your target market with the following tips.
The description of your case studies is the most crucial part of writing a portfolio. That is why you should write it before everything else. You can write all of your thoughts in a text editor. You don’t have to be perfect with your content structure. You can also skip uploading of the images and do the task in the later part. There are chances that you will get bored if you do the writing in the later part, so we recommend that you do it first.
Once you have written the necessary information about your case studies, upload a preview for each of these items. Keep it in mind to choose the most appropriate image for each of the contents. You can also use image resizer apps that are available on the web for free to make your contents uniform. You will then write a caption for each of the contents. We recommend you make your caption short and only include the most important information about the item. Aside from the captions, you can also include the names of your team members with their roles.
When writing, it is essential to write the way you talk. In this way, you will be able to maintain the engagement between your readers and your portfolio. We recommend you to refrain from just copying and pasting texts if you will have to get it from other sources. Write in your voice as if you are talking to the readers.
Like a magazine feature, you have to make your contents well laid out. Make sure that all the contents are blending to the layout. You should also design your plan to make it more engaging and modify its theme according to the category of your studies. For example, your case study is related to contemporary urban design. You will have to adjust your layout to a more streamlined design.
If you want to convince your target audience, you will have to make sure that your contents are grammar-error and spelling-error free. You will also have to check the structure of your contents. Needless to say, you will most likely have professional readers, so we recommend you to hire an expert or ask help from your team if you think that you cannot do it yourself.
There are different ways to gather and analyze the necessary information for research, and, today, we have discussed one of them. As a researcher, it is essential to remember that each of the methods of data analyzation has its purpose. Thus, you should also know what your goal or intention for obtaining such information.