The last week of November and the early days of December until the 24th are one of the busiest days for any business. It’s one of the few times in a year when customers are willing and even determined to splurge their money on a wide variety of products. According to study, Christmas sales make up at least a quarter of a business’s annual income, so if you want to enjoy an at least 10% rise in sales, make sure you’ve prepared your newsletter strategy for the merry season.
We have prepared Christmas email newsletter templates that you can download and examples that you can use as reference.
Not to put too much pressure on you, but the effectivity of your newsletter will have a massive impact on your holiday sales. This is because Christmas newsletters are basically just advertisements dressed nicely. So make sure you make yours properly by incorporating the following elements:
1. Inspiring Food for Thought: Christmas is all about being sentimental. It’s about being reminded of the truly important things in life, like your family and friends, and being with them on this joyous occasion. Make your email newsletter stick to your audience by filling it with beautiful ideas about Christmas. Let them see that despite the brusque facade that you have embraced for your brand, you are actually cozy and warm and soft, much like Christmas. Your newsletter is a great tool for you to bond with your patrons on a more personal level, thus making them more attached and more loyal to your brand.
2. A Helpful Checklist: A great addition to your newsletter’s content is a checklist where you can enumerate all of the great Christmas gift ideas for your audience. Some of us suck at choosing a present, and you can help them with that. Showcase your best holiday-appropriate products to give your customers an idea on what to get for their loved ones. Not only are you being helpful, but you are also promoting your own products.
3. A Festive Design: Your Christmas newsletter won’t be much of a Christmas newsletter if it doesn’t have a Christmas-themed design. Play with fonts, colors, and other visual elements to achieve that festive holiday look.
Creating a Christmas newsletter is only a small part of the job. The real thing that you should concern yourself with is the content. Below are a few content ideas to for an impressive newsletter layout:
1. Put your sales promotions and offers front and center: Christmas is probably the only holiday where people go out of their way to spend money, not just for themselves, but also for their loved ones. Which is why it is also the most ideal time to showcase your special offers and promotions. You can communicate these special offers in your Christmas newsletter by putting them on the front to make sure that you get as many eyes on it as you can.
2. Reassure your customers: One of the fears that customers have when shopping online, especially during Christmas, the busiest time of the year, is not receiving their purchase in time for the actual holiday. You can quell these doubts by offering details about shipping times estimates and guaranteed delivery dates so they will feel more comfortable about buying from your store.
3. Increase your newsletter activity: Getting the most out of the holiday shopping season should be the only thing on your mind, especially as Christmas approaches. You need to turn up the marketing pressure in your emails by increasing its frequency. This will help you make sure that shoppers got your message before they start looking for gifts. You can also create a sense of urgency to encourage the shoppers to start doing some shopping by, say, inserting a Christmas countdown in your emails.
4. Reinforce your relationship with clients: Driving sales and encouraging customers to shop from your products is all good, but the real deal is in exerting enough effort to make sure that they are not only one-time customers. To set yourself apart from your competitors, take the time to send some emails that are focused solely on your relationship with your clients. Send them well-wishes for the new year, thank them for their loyalty, let them know that you are personally thinking about them. Your relationship is an investment whose benefits you will hopefully be reaping for many more Christmas seasons to come.
The technicalities of creating a newsletter are actually easier than they sound. In fact, the whole process can be done in three easy steps:
Newsletters often use a multi-page document, and the challenge often lies in the unifying it to avoid confusing your audience. One of your options is using a consistent header which does not only make your document more consistent but also more professional.
Choosing your layout also includes paying attention to the balance of the text and the images you choose to incorporate into your newsletter. Your images and any other visual element you pick should contribute to the message you are trying to convey, not just clutter your page. You can also break up your text into columns to make it more legible. For a letter-sized newsletter, three columns are always a good choice.
Creating a newsletter gives you the avenue for cementing your brand. You can choose your brand’s colors, logo, and typeface to increase brand recognition. These elements will also help make sure that your newsletter gets read.
You can combine your brand colors to create an enjoyable color palette. You can choose at least two types of fonts since more would be too much for your readers’ eyes. A strong sans serif font in all caps is best for headers, captions, dates, and names, while a serif font is perfect for your paragraphs.
These visual signals help emphasize key points in your newsletter, which will guide your audiences’ focus to the parts that are important, making them easier to remember. Using dark text against a lighter background ensure that your page is easily readable.
Designing your newsletter may seem challenging at first, but wait until you get to the part where you create your message. Your newsletter should be instructive without being too maladroit. It should be interesting and informative. The message is not just an afterthought meant to be wrapped around the newsletter’s design. On the contrary, it’s the main priority.
Your newsletter’s content should inform your audience and provide useful updates. Your articles should be succinct and easy to read. Event calendars and new product features are mandatory components of a newsletter, so make sure you have them too.
The articles you include on a page in your newsletter should have a unified theme, or at least should be relevant to one another. However, despite so much you need to say in your newsletter, the page count should be limited to avoid making your audience feel overwhelmed.
A newsletter is a publication that disseminates information, and reminds, guides, and instructs those who read it. It’s just another tool for getting a great deal of vital information to a large audience. Newsletters also often vary in size and style, but they often fall into one of four categories: company newsletters, consumer newsletters, school newsletters, and organization or nonprofit newsletters.
Company newsletters are used by businesses to keep their employees informed about the latest update in their company, such as launching a new product or a recently hired or retired personnel. If done right, company newsletters can also help boost employee morale. Most company newsletters feature news, personality profiles, and human interest features that promote the business and their employees.
A consumer newsletter, much like the Christmas email newsletter we are discussing in this article, is a public relations advertising device sent to customers. They contain information that would interest and benefit clients.
School newsletters are a powerful communication tool used by teachers and school staff to inform parents about upcoming school events, holidays and special educational projects, and other relevant information they should know about. Newsletters also help build ties with parents and the community served by the school, since an informative and well-designed newsletter can instill a sense of school pride in both the students and their families.
Organization newsletters are very similar to company newsletters, which is why they share many similar elements. However, the term “organization newsletter” can only be applied to newsletters produced by nonprofit groups such as the Animal Welfare Institute, American Red Cross, and the Salvation Army. They usually feature stories and information aimed at potential contributors and current financial backers.
The standard HTML email template size for width is 600 pixels for desktops and 320 pixels for vertical and 480 pixels for horizontal view on mobile devices. The height is often unlimited and depends on the content length.
E-newsletters are publications that are regularly developed and distributed by businesses, charitable organizations, societies, clubs, and religious bodies. Based on topics that interest customers, they are an effective way to maintain contact. They can also be used to promote products and services.
Newsletters are an extremely valuable marketing tool that can effectively aid a business to maintain contact with a customer, which is crucial in successful marketing.
It’s that wonderful time of the year again when everything is covered in festive decorations, and everyone is alive with the holiday spirit, and greeting cards are personalized and sent, and people of all races, culture, and age are united in celebration of such a wonderful event. Get in on all this merriment by sending a handful of glad tidings and your very own Christmas newsletter.