Internal Communication Event Plan

Last Updated: April 27, 2024

Internal Communication Event Plan

Creating an effective Internal Communication Event Plan is crucial for ensuring that your organization’s internal events are successful, well-attended, and achieve the desired outcomes. Here’s a comprehensive guide to help you create a plan that’s simple to use, comprehensive, and ready to implement.

1. Event Overview

Title: [Event Name] Objective: [What you want to achieve] Target Audience: [Who you want to attend] Date & Time: [When it will happen] Location: [Where it will happen]

2. Pre-Event Planning

Event Team

Assign roles and responsibilities to team members.

Role Responsibilities Person Assigned
Event Manager Overall coordination [Name]
Communications Messaging, invitations, follow-ups [Name]
Logistics Venue, equipment, catering [Name]


Create a timeline leading up to the event.

Task Deadline Status
Venue booking [Date] [Pending]
Send invitations [Date] [Done]
Finalize agenda [Date] [Pending]

3. Communication Strategy


  • Invitations: Send clear, engaging invites.
  • Reminders: Schedule reminders via email and intranet.
  • Teasers: Share exciting information or speakers to build interest.

During Event

  • Live Updates: Use company social networks or intranet for real-time updates.
  • Feedback: Have a system in place for live feedback or questions.


  • Thank You Notes: Send a thank-you message to attendees.
  • Survey: Distribute a survey to gather feedback.
  • Highlights: Share event highlights and outcomes.

4. Content Plan

Develop a content plan for different stages of the event.

Stage Content Type Description Responsible
Pre-Event Emails, Flyers Invitations, information about the event [Name]
During Presentations, Polls Engaging material for attendees [Name]
Post Articles, Videos Event summary, key takeaways [Name]

5. Budget

Outline all expected costs and allocate the budget accordingly.

Item Estimated Cost Actual Cost
Venue [Amount] [Amount]
Catering [Amount] [Amount]
Equipment [Amount] [Amount]

6. Risk Management

Identify potential risks and create contingency plans.

Risk Probability Mitigation Strategy
Technology failure Medium Have backup equipment ready
Low attendance Low Send extra reminders, incentives

7. Evaluation

Define metrics for success and gather data to evaluate the event’s impact.

Metric Goal Achieved
Attendance [Number] [Actual]
Feedback score [Rating] [Actual]
Post-event survey High response rate [Actual]

8. Follow-Up

Plan for follow-up communications to maintain engagement.

  • Thank You Message: A token of appreciation for attendees.
  • Survey Results: Share what was learned and any future actions.
  • Next Event Teaser: Keep the audience engaged with upcoming events.

A well-planned internal communication event can significantly enhance engagement and alignment within your organization. By following this plan, you’re setting up your event for success, ensuring that every aspect is thoughtfully considered and executed. Remember, the key is in the details and continuous improvement based on feedback and outcomes. Good luck with your event!

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