School District Crisis Communication Plan

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Objective:To create a simple, comprehensive, and ready-to-implement school district crisis communication plan that ensures swift, accurate, and effective communication during emergencies.

Section 1: Crisis Communication Team

Table 1.1: Roles and Responsibilities

Role Responsibility
Crisis Communication Leader Oversees the crisis response and ensures all communication is consistent and accurate.
Liaison Officer Coordinates with external agencies like police, fire department, and media.
Internal Coordinator Communicates with staff, students, and internal stakeholders.
Parent Coordinator Manages communication with parents and families.

Section 2: Identifying Potential Crises

Graph 2.1: Types of School Crises

Section 3: Communication Protocols

  1. Emergency Alerts for Schools: System for sending immediate notifications to all stakeholders.
  2. Parent-Teacher Communication Protocols: Guidelines for how and when teachers communicate with parents during a crisis.
  3. Media Management: Plan for dealing with media inquiries and public statements.

Section 4: Message Templates

Table 4.1: Crisis Message Templates

Crisis Type Template
Natural Disaster A pre-written message detailing steps and precautions.
Security Threat A message outlining immediate actions and safety measures.

Section 5: Training and Drills

Section 6: Review and Update

Section 7: Resources

This school district crisis communication plan is a framework that should be customized to fit the specific needs and circumstances of your district. Regular updates, training, and drills are essential for maintaining an effective and responsive plan.

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