External Communication Plan Checklist

Objective: To provide a simple, comprehensive, and ready-to-implement checklist for an effective external communication plan.

1. Define Objectives

• Set specific, measurable, achievable, relevant, and time-bound goals.

2. Identify Target Audience

• Segment audience (customers, partners, media, public).
• Understand their preferences and behaviors.

3. Develop Key Messages

• Create clear, concise, and engaging messages.
• Ensure alignment with brand values and objectives.

4. Choose Communication Channels

• Select appropriate channels (e.g., social media, email, press).
• Consider audience preferences and channel effectiveness.

5. Plan Tactics and Activities

• Detail activities (e.g., social media campaigns, press releases).
• Schedule and allocate resources.

6. Establish Timeline

• Create a timeline for each activity.
• Ensure coordination and timely execution.

7. Budgeting

• Allocate budget for each communication activity.
• Monitor and adjust budget as needed.

8. Assign Responsibilities

• Define team roles and responsibilities.
• Ensure clear communication within the team.

9. Measurement and Evaluation

• Define success metrics (e.g., engagement, reach).
• Regularly review and adjust the plan based on performance.

10. Risk Management

• Identify potential risks and challenges.
• Develop contingency plans.

Visual Representation: External Communication Plan Flowchart

1. Objective Setting
2. Target Audience Identification ➜ Key Message Development
3. Channel Selection ➜ Tactic Planning
4. Timeline & Budgeting
5. Implementation ➜ Measurement & Feedback
6. Adjustment & Continual Improvement

This checklist is designed to be straightforward and actionable, providing a clear roadmap for implementing an effective external communication plan.