8
LIVE AREA, SAFETY, AND TRIM FOR BLEED ADS
Trim size: 7.875" x 10.5" (page), 15.75" x 10.5" (spread)
Bleed: 8.125"x10.75" (page), 16"x10.75" (spread)
Keep live matter .25" from trim, .375" from bleed edge.
Gutter safety .25"
FILE FORMAT
File:
PDF x1a preferred. All graphics minimum 300dpi.
Total combined density should not exceed 280%.
Color:
4-Color Process; Matched: GAA/SWOP.
5th cylinder available upon approval; premium charge applies.
Incorrect spot or RGB color can be converted to CMYK at advertiser
risk by written request.
MATERIALS/PROOFS
Submit all files online: theatlantic.sendmyad.com
Files are not accepted via email. If more than one file is uploaded,
The Atlantic
will run the most recent and delete duplicates.
Proofs:
Ads submitted without a SWOP-standard proof waive
the right to question color/reproduction. (In the absence of SWOP
we run on press to a digital version of the supplied file. A majority
of our advertisers are now choosing this option.)
SWOP proofs deliver directly to press. For mailing and routing instructions
please contact
atlantic_production@theatlantic.com.
GENERAL INFORMATION
Frequency:
Published monthly (12 times a year)
Emerson Collective
555 Bryant St. #259
Palo Alto, CA 94301
The Atlantic Monthly Group
610 Water Street SW, 5th Floor
Washington, DC 20024
202.266.6000
Printing process:
Offset Full Run, 133 line screen
Binding:
Perfect Bound
Layouts:
2, 3, and 4 columns
THE ATLANTIC ON APPLE NEWS+
Advertisers with half-page or larger print ads may opt in
to the magazine's AppleNews+ digital edition by
uploading additional creative by the materials deadline
for each issue.
Upload one AppleNews+ file per print ad by selecting ad
type “digital ad” at theatlantic.sendmyad.com.
Contact atlantic_production@theatlantic.com with
questions.
For Spreads:
2400x1800 Horizontal
Dimension: 2400px x 1800px
For Pages:
1800x2400 Vertical
Dimension: 1800px x 2400px
Requirements:
File Type: JPEG Only
Resolution: 300 PPI
Max file size: 20MB
Please include clickthrough URL
CONTACTS
Advertising information and rates:
atlantic_advertising@theatlantic.com
Print production and materials information:
atlantic_production@theatlantic.com
For split distributions, inserts,
and manufacturing:
John Kefferstan, Production Director 202.266.7782
For print materials questions/extensions, ad portal
help, and delivery or preflight questions:
Jennifer Adams, Associate Production Director
202.266.7793
Print Specs
General and Contact Information
