Most modern surveys adopt a specific type of response option that allows a person to describe their feelings in a numeral and objective way. One of the most used response options is called the Likert scale, which was created by Rensis Likert in 1932.
A Likert scale is a response option that researchers use to obtain more nuanced data from other people through survey questionnaires. Modern iterations of the Likert scale have mastered the effective use of Likert scales while minimizing the downsides.
When someone creates a survey using a Likert scale, they are able to obtain a more nuanced take on the target audience’s responses. If you want to have a reference for various Likert scale templates, examples, and samples named Analysing Likert Scale Template, Explored Likert Scale, Indeterminate Likert scale, and Human Likert Scale on the links above.
Begin by researching any related literature that is adjacent or related to the niche of your research topic. This will not only provide you with a reference in your bibliography, but the related literature will also provide you with the data gathering standards used in their data gathering.
One of the most important things you should do is to know and understand the overall concept and context of the Likert scale. This knowledge will improve your instincts and will help you know when to use the Likert scale in data collection or gathering.
The Likert scale hosts a lot of different point systems that range from 5, 7, or 9-points. Each of these point systems hosts numerous advantages and disadvantages. You will need to choose a specific point system that you will adopt in your survey.
When you have done all the steps listed above, you must now create a survey. You will need to provide a semi-uniformed scale for your survey questionnaire. This is to ensure that the survey will hold the respondent’s attention.
Most people use a Likert scale with points of 5 for their survey questions because it is easier to cross-reference with most Likert scales obtained from related or adjacent literature. A lot of researchers use the 5-point system for the Likert scale as a way to ensure a more general format for survey questions conducted in the scientific method. This means that it is easier to refer to, compare, and contrast the results the researcher obtained with other results related to the research topic or question.
The Likert scale offers multiple advantages in both data collection and analysis for quantitative research topics or questions. It offers reliable data without sacrificing the response time and the attention span of the respondents. Not only that, but this scale also offers a more detailed response and inclination of the respondents’ answers. The Likert scale also improves the overall pacing of the survey, ensuring that the survey will be well-received.
Likert scales are best used in quantitative topics that rely on research topics that are either business-centric, customer preference, the group’s or population’s attitudes, and other mass forms of data. One can also use a Likert scale survey question to gauge one’s viability to become a participant in qualitative research.
The Likert scale is a type of scale, researchers or scholars use to gauge one’s answer to a specific question in a survey. When a person makes a proper survey question using a Likert scale, there is a high chance that they will obtain the most accurate and reliable information available to them.