Establishing your own restaurant is not as easy as chopping onions and garlic. There are numerous factors to consider before you even start purchasing your initial inventory.
One of the first things you should take note when starting a restaurant is to create a restaurant action plan. Although oftentimes, a restaurant action plan is created when the restaurant is fully operational; it can also be created when the business is still starting.To assist you in creating a restaurant action plan, here are some examples (in PDF format) as well as some tips on how to write a restaurant action plan.
Here are some essential tips in creating a restaurant action plan. We encourage you to follow the tips provide so that you can maximize the earning and marketing capabilities of your soon-to-be restaurant.
SMART stands for specific, measurable, attainable, relevant, and timely. The SMART framework is indeed smart for your restaurant business, and is very helpful in how you set short-term and long-term goals.
Remember that a SMART framework is not a vision nor a mission statement. The vision and mission (or objectives) are long-term goals created by and for the entire organization to help them achieve sustainability. The SMART framework is only a tool that helps the organization attain its vision and mission.
Be specific in what goals you want to achieve in the restaurant action plan. An example would be setting goals on the dishes you serve and the marketing activities you initiate to make your restaurant have a competitive advantage. Your goals can also center on the revenues you aim to attain or the number of customer you plan on inviting to your restaurant on a monthly basis.
Never set goals that are too broad or general. Examples of general goals include, “provide a magnificent dining experience for customers,” or, “increase the number of customers on a daily basis.” These types of professional goals are not helpful to the restaurant in any way and it will be difficult to measure their progress.
Speaking of measurable, your goals should be measurable so that you can easily gauge the progress of the activities of your restaurant. One example of measuring goals is to create daily or weekly sales reports. This can help you identify which products (in this case, dishes) are salable so that you can increase the purchase of inventory for these products.
The next item in the SMART framework is the attainability of the goal. There should be belief for the entire restaurant management and staff that the goals should be attainable. There is no point making goals that are very difficult to achieve, especially if your restaurant business is still starting out. You may also see work action plan examples.
The result will be a high turnover rate of employees and the management will not be able to keep up with frequent rotation of personnel. Quality of the dishes as well as the quality of customer service will surely be affected.
Setting goals is not just about being specific, measurable, and attainable. Goals need to be relevant as well. Take for example a restaurant selling Chinese food but sets goals to add Italian dishes in their menu. It would basically defeat the essence and marketability of a Chinese restaurant if dishes from other cuisines are served.
Goals need to be relevant to the business you are operating. It should be relevant not only to the business but also to customers and other stakeholders.
Lastly, setting goals should be timely. All types of goals, either short-term or long-term, should have a deadline and should be accomplished within that given time frame.
Take for example setting deadlines for goals in a restaurant business (i.e., achieving a 20% increase in revenues, adding three new dishes in the menu in the next month, removing two kitchen staff and replacing the current admin personnel in the next three months, etc.). You may also see career action plan examples.
Setting timely goals helps the organization manage better its limited resources since not all companies or organizations have millions in capital at their disposal.
Identifying resources should be a key priority in your restaurant strategic plan. Restaurant resources include inventory (perishable and non-perishable ingredients), kitchen equipment, and dining equipment. Staff such as waiters, servers, cashiers, and security are also considered as resources since they are in charge of the restaurant’s daily operations.
Resources are needed to keep the restaurant going. If the business lacks one or a few resources, then it can disrupt the business’s operations which will affect the overall quality of the product or service. Take for example in a restaurant setting where only two cooks and one waiter are serving a restaurant filled with 100 customers. Do not expect orders to arrive in 15–20 minutes since the restaurant is massively undermanned. You may also like work action plan examples.
Another example would be purchasing less inventory since sales from the previous day or previous week could not keep up with your current demand. You need to make sure that you have enough resources to run your business or risk the possibility of losing customers to competitors. You may also check out strategic action plan examples.
You should be identifying not only the resources but the responsibilities of your staff in the restaurant action plan as well. Proper delegation is needed for any business organization, restaurants included. Without proper delegation of duties and responsibilities, workers would be confused on the tasks they will working, which will result in low productivity as well as high employee attrition rate. You might be interested in SMART action plan examples.
For your restaurant, make sure to identify the responsibilities of your restaurant staff. Make sure to distinguish their responsibilities, or if there are overlapping tasks, they should be clearly indicated in the restaurant action plan. In a restaurant setting, kitchen crew and dining crew have distinct responsibilities. You may also see team action plan examples.
Kitchen crew are in charge in preparing and cooking dishes while the dining crew are more concerned with customer service.
One method in increasing the effectiveness of your restaurant management plan is to track your progress. This is similar to measuring progress in a SMART framework. Tracking progress will help your organization (in this case, a restaurant) manage your financial and human resources better. This way, you can maximize your revenues while limiting costs.
Tracking your progress helps you monitor if you are close to achieving your goals or not. If the data or information you possess is not helping you achieve your goals, then it is suggested that you modify your goals or completely replace them with another set of goals.
Disclaimer: Some of the restaurants listed below may be too ridiculous or bizarre for your brain to comprehend. But if you intend on establishing a restaurant with a new and interesting yet weird concept, then we suggest you check out the restaurants below for inspiration. You may also see sales action plan examples.
No, this is not a restaurant where cats are skinned, boiled, grilled, then wrapped in nori. The Calico Cat Cafe in Tokyo allows customers to interact with felines of different breeds while enjoying their tea and other snacks being served in the cafe. You may also like 90-day action plan examples.
All of the cats are owned by the cafe owner, in which the cats are housed and taken cared of inside the cafe itself. To ensure the safety of a dozen adorable cats, guidelines have been set that are strictly implemented by the cafe staff.
The average temperature in Dubai hovers around 35–40 degrees Celsius in most months excluding November and December where temperature falls between 25–30 degrees Celsius. Hot is an understatement to describe Dubai’s weather.
The Ice Restaurant is a temporary solution to people in Dubai (as well as tourists) who just want to get away from the scorching heat. Inside the restaurant, everything is sculpted from ice (benches, tables, chairs, etc.). As expected, and also to keep the ice tables from melting, temperatures have been set to subzero levels inside the restaurant. You may also check out corrective action plan examples.
If you think eating in your in-laws’ house doesn’t exude a prison-type feeling, then you haven’t been to the Devil Island Prison Restaurant. This prison-themed restaurant filled with rusting prison bars, security guards, and servers dressed as convicts (black-and-white striped uniforms) is surely to set you in the mood for a jail sentence dining experience. To add to the experience, you will also be handcuffed while being led to your tables. You may also see research action plan examples.
The Bunyadi in London aims to provide customers with the “pure liberation experience.” Customers are basically asked to strip down Adam and Eve style before they can order from the restaurant’s extensive organic food menu. To avoid insecurities (and jealousy), cubicles are provided for customers to have an intimate dining experience.
Once customers arrive at the restaurant, they are given robes and are directed to the changing room where they can leave their clothes. They are also required to wear robes when they walk around the restaurant.
This erotic-themed restaurant was established in 2016 but closed down a few months after. The Bunyadi will open its doors once again around the end of the year, and has already received more than 40,000 reservations. Bloody hell!
Everyone knows that eating a proper tasty meal during a flight is expensive. But what if you can have an in-flight dining experience without having to actually spend for plane tickets, life insurance and security fees, and board on an actual plane? The A380 In-Flight Kitchen in Taiwan offers that experience.
The restaurant resembles the inside of a plane, with oval-shaped windows, baggage compartments, speckled blue seats complete with headrests, and waitresses dressing as flight attendants.
The Toilet Restaurant in Taiwan is probably the weirdest entry in the list, and is surely one of the weirdest restaurants in the world. This restaurant does not hold back and goes full-toilet mode in terms of toilet soup and salad bowls, toilet tables, toilet chairs, toilet decorations, and bathtub tables. If you are worried about sanitation and cleanliness, don’t fret! You may also see personal plan examples.
The toilets are not picked up from a household or received from a toilet manufacturing company, they are all custom-made and used only inside the restaurant. Imagine eating Taiwan’s favorite, the Beef Noodle Soup, inside a miniature toilet bowl—delicious indeed! You may also like employee corrective action plan examples.
Dick’s Last Resort Restaurant, a popular restaurant and bar chain in the US specializes in one thing: insulting customers. You may ask yourself why a restaurant that taunts, degrades, and bad-mouths its customers has stayed in business for more than a decade now? The answer is simple, the insults are nothing personal. You may also check out risk plan examples.
Insulting is part of the theme of the restaurant, and is usually done by the waiters and servers when interacting with customers. The insulting is just a big practical joke the restaurant likes to play, as service is efficient and the food is delicious.
Starting a restaurant soon? We hope this article will help you create your own restaurant action plan.