Communication Evaluation Plan

Last Updated: April 27, 2024

Communication Evaluation Plan

A Communication Evaluation Plan is essential for assessing the effectiveness of communication strategies within an organization. This plan outlines a straightforward approach for measuring and enhancing communication efforts.


  • To evaluate the effectiveness of current communication methods.
  • To identify areas for improvement in communication strategies.
  • To ensure alignment of communication with organizational goals.

Key Performance Indicators (KPIs)

Table 1: Communication KPIs

KPI Description Measurement Method
Engagement Rate Level of interaction with communications Surveys, feedback forms, analytics tools
Message Clarity Clarity and understanding of communicated messages Employee feedback, comprehension tests
Timeliness Promptness of information delivery Time tracking, feedback

Evaluation Methods

Surveys and Questionnaires

  • Frequency: Conduct bi-annual surveys.
  • Topics: Clarity, relevance, timeliness of communication.

Focus Groups

  • Participants: Diverse cross-section of employees.
  • Objective: In-depth discussion on communication effectiveness.

Communication Analytics

  • Utilize analytics tools to track email open rates, intranet engagement, and social media interactions.

Communication Audit


  1. Review Existing Communications: Analyze current communication materials and channels.
  2. Stakeholder Interviews: Conduct interviews with key organizational members.
  3. Report Findings: Compile data into an audit report highlighting strengths and areas for improvement.

Action Plan

Graph: Communication Improvement Roadmap

  • Timeline: 12-month plan with quarterly milestones.
  • Milestones: Specific targets for enhancing communication methods.

Continuous Feedback Mechanism

  • Implement a system for ongoing feedback collection (e.g., suggestion boxes, online forms).

Training and Development

  • Regular training sessions for staff to improve communication skills.

Reporting and Review

  • Quarterly reports to management on communication evaluation findings.
  • Annual review of the Communication Evaluation Plan for relevancy and effectiveness.

A comprehensive Communication Evaluation Plan is crucial for continually enhancing the way organizations share and receive information. By systematically measuring and analyzing communication efforts, organizations can ensure that their communication strategies are effective, efficient, and aligned with their goals.

Plan Maker

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