4+ B2B Sales Objections Examples & Templates in PDF


A sales objection refers to the denial from the current leads who refuses to make the purchase stating an explicit reason for their action. The reasons most probably read the rate problem, lack of time, and others. An objection doesn’t mean rejection and hence is not a bad sign. It symbolizes that the client is interested enough in your products that he or she wants to engage in a dialogue. It might be for more information or might lead to a negotiation.

What are the Most Common B2B Sales Objections?

There are different types of objections that most of the salespersons face in business on a daily basis.

  1. Not a Perfect Fit: The lead finds the product is lacking in the qualities that can satisfy their requirements.
  2. Rate Objections: The price of the product or the service might not be feasible for the lead and they might not like to pay such price.
  3. Too Busy to Check: One of the most common ways of objection is while your leads tell you that they are too busy to even have a look at your deal and offers.
  4. Lack of Interest: The lead doesn’t find your products or services attracting enough to spend on it.
  5. Competition: The leads get a better deal from the other competitor of yours and they are turning to them.
  6. Gatekeepers: Playing a passing game or genuinely passing sellers to contact the authority saying the person or department they have contacted doesn’t have the authority to buy anything.

How to Overcome B2B Sales Objections?

Sellers can appoint some of the proven strategies that have been proven to be useful for resisting b2b sales objections.

  1. Stay patient and let the other party complete its words and action. Listen to the objection properly to understand their problem properly.
  2.  Try to be specific about what they say and what they want. You have to explore the real cause behind the denial as the leads rarely state the real problems to the sellers.
  3.  Once you have calculated and understood the reason behind their denial, frame a proper response that can solve their issues to lift the objection.
  4. The best way to resist objection in sales is to resolve leads’ problems and issues in real-time.
  5. The way you make out the issues of the leads clear to you, do the same in responding to their objection. It needs to be specific and to the point.
  6. Making out things on spot about anything because of some lack of information may end your sales call instantly as the buyers are able to sense it. So don’t risk it and have well-researched information or ask for it.
  7. After your discussion or interaction with the leads, don’t assume anything but, make sure that you had been able to satisfy them in whatever objection they had about your products and services.
  8. You can also prepare an objection management document that enlists some of the most common objections faced in a deal and a solution response for each to be prepared for more such situations.
  9. Read and grasp the document to be ready with your responses and answers to the objections in business or think of other solutions in the same context.
  10. Each business market can have different types of problems and issues for closing any deal that is why it is good to learn each type of market and deal objections and customize your objection list to the market.

4+ B2B Sales Objections Examples & Templates

1. B2B Sales Potential Assessment objections Example

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Business to business sales objection needs to be handled strategically because many times it might come from the lead’s end for the confusion. That is why you need to rethink and plan every step you take to settle b2b sales objections. You can also simplify your work by not planning but using this sample template on the same topic that covers different ideas. So why don’t you have a look at it to decide whether it is useful for you or not?

2. B2B Sales Training Objections Example

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In business to business e-commerce practice, people at different position needs to be trained with certain responsibilities and skills. Such skills are required for handling the different sorts of situations in the marketing of your products or in closing the deal. Thus if you are the one training young professionals, have a look at this template that we believe might help you to save your time! Or you can also try out our templates and examples of sales training proposal.

3. Sample B2B Sales Objection Example

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For winning in a sales objection situation you need to be excellent in communication skills to persuade the leads to your deal. Certain objection situations might come out at any time in front of you but you have to resist them with proper planning and skills. You can firstly do your sales analysis to identify what might be the probable aspects that might create objections. And keep your counter-replies or actions prepared for those situations. You can also try out this template that might give you several insights into the process.

4. B2B Sales Representative Objection Example

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It is not necessary that objection might come always from the leads only the sales reps might also pick out some. That is why you should keep your sales objectives and plan prepared and circulated to your internal stakeholders so that the team is aware of all the happenings. You can also have a look at this template to take help at points that might confuse you.

5. Sample B2B Sales Representative Objections Example

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