Company Description

Team English -
Created by: Team English -, Last Updated: June 20, 2024

Company Description

An established company needs to provide the market as well as its employees a generalized idea of itself. This introduction by the company gives people information about the company they are willing to do business with. This also gives job applicants a standard idea about the company they are applying for a job in. This set of information provided by a company is known as a company description.

Company description can be a simple description that is an integral part of the business plan of a company or it can be a job description available in the company. For more information, you may refer to Company Analysis Examples & Samples for samples. Given below are 17+ company description examples and templates.

What is a Company Description?

A company description provides key details about a business, including its name, founding year, location, mission, vision, core values, products/services, target market, unique selling proposition, history, organizational structure, achievements, financial highlights, customer and market insights, future plans, and contact information. It helps attract customers, investors, and partners by clearly outlining the company’s purpose and strengths.

Company Description Format

1. Company Name

Example: ABC Tech Solutions

2. Founding Details

Year Established: 2010
Founders: Jane Doe and John Smith

3. Location

Headquarters: San Francisco, California
Other Locations: New York, London, Tokyo

4. Mission Statement

Example: To innovate and deliver cutting-edge technology solutions that enhance business productivity and efficiency.

5. Vision Statement

Example: To be a global leader in tech solutions, driving transformative change through innovation.

6. Core Values


7. Business Overview

Industry: Information Technology
Products/Services: Custom software development, IT consulting, cloud solutions
Target Market: Enterprises, SMBs, and startups globally

8. Unique Selling Proposition (USP)

Example: ABC Tech Solutions offers tailored IT services with a focus on scalability and robust security, ensuring businesses can operate efficiently and securely.

9. Company History

Example: Founded in 2010, ABC Tech Solutions has rapidly grown from a small startup to a global player, reaching significant milestones such as launching a flagship software suite in 2015 and expanding into international markets by 2018.

10. Organizational Structure

CEO: Jane Doe
CTO: John Smith
CFO: Emily Johnson

11. Achievements and Awards

Best Tech Startup Award 2013
Innovation in IT Solutions Award 2017

12. Financial Highlights

Annual Revenue: $50 million
Profit Growth Rate: 20% year-over-year

13. Customer and Market Insights

Example: ABC Tech Solutions serves over 500 clients worldwide, ranging from healthcare to finance, providing solutions that meet diverse technological needs.

14. Future Plans

Example: Plans to expand AI and machine learning capabilities, and enter emerging markets in Asia and South America.

15. Contact Information

Phone: (123) 456-7890
Email: [email protected]

Example of Company Description for Business Plan

Company Name: GreenWave Energy Solutions

Founding Details:

  • Year Established: 2015
  • Founders: Alice Brown and David Clark


  • Headquarters: Denver, Colorado
  • Other Locations: Satellite offices in Austin, Texas, and Portland, Oregon

Mission Statement: To provide innovative, sustainable energy solutions that reduce carbon footprints and promote environmental stewardship.

Vision Statement: To become a leading provider of renewable energy solutions, making clean energy accessible and affordable for all.

Core Values:

  • Sustainability
  • Innovation
  • Integrity
  • Community

Business Overview: GreenWave Energy Solutions operates in the renewable energy industry, specializing in solar panel installation, wind turbine projects, and energy efficiency consulting. We serve residential, commercial, and municipal clients who are committed to reducing their environmental impact.

Unique Selling Proposition (USP): We offer customized renewable energy solutions tailored to the specific needs of our clients, backed by cutting-edge technology and a commitment to sustainability.

Company History: Founded in 2015, GreenWave Energy Solutions started with small residential solar installations and has grown to handle large-scale commercial and municipal projects. In 2018, we expanded our services to include wind energy solutions and energy efficiency consulting.

Organizational Structure:

  • CEO: Alice Brown
  • COO: David Clark
  • CFO: Michael Evans
  • Head of Engineering: Sarah Green

Achievements and Awards:

  • Best Renewable Energy Startup 2016
  • Excellence in Sustainability Award 2019
  • Top Innovator in Renewable Energy 2021

Financial Highlights:

  • Annual Revenue: $25 million
  • Profit Growth Rate: 30% year-over-year

Customer and Market Insights: GreenWave Energy Solutions serves over 1,000 clients across residential, commercial, and municipal sectors. Our primary markets are in the United States, with growing interest from international clients in Canada and Europe.

Future Plans: We plan to expand our product offerings to include battery storage solutions and electric vehicle charging stations. Additionally, we aim to enter new markets in Asia and South America by 2025.

Contact Information:

Example of Company Description for Startup

Company Name: FreshBites Delivery

Founding Details:

  • Year Established: 2023
  • Founders: Olivia Martinez and Ethan Reynolds


  • Headquarters: Austin, Texas
  • Other Locations: Currently exploring expansion opportunities in Dallas and Houston

Mission Statement: To revolutionize the food delivery industry by providing fresh, healthy, and delicious meals delivered right to your doorstep.

Vision Statement: To be the leading food delivery service known for quality, speed, and exceptional customer experience.

Core Values:

  • Freshness
  • Quality
  • Customer Satisfaction
  • Innovation

Business Overview: FreshBites Delivery is a startup in the food delivery industry, offering a wide range of freshly prepared meals sourced from local farms and prepared by top chefs. We cater to health-conscious consumers looking for convenient, nutritious meal options.

Unique Selling Proposition (USP): We focus on delivering farm-to-table meals that are not only delicious but also healthy and environmentally sustainable, with a commitment to supporting local agriculture.

Company History: Established in 2023, FreshBites Delivery quickly gained popularity in Austin for its high-quality, fresh meals and efficient delivery service. Within the first six months, we served over 10,000 customers and partnered with more than 50 local farms and restaurants.

Organizational Structure:

  • CEO: Olivia Martinez
  • COO: Ethan Reynolds
  • Head of Marketing: Rachel Adams
  • Head of Operations: James Smith

Achievements and Awards:

  • Best New Startup in Austin 2023
  • Sustainable Business Award 2024

Financial Highlights:

  • Monthly Revenue: $100,000
  • Customer Growth Rate: 20% month-over-month

Customer and Market Insights: FreshBites Delivery serves health-conscious individuals, busy professionals, and families in Austin. Our market research indicates a growing demand for healthy meal delivery options, with plans to expand to other Texas cities soon.

Future Plans: We aim to expand our service to Dallas and Houston within the next year, introduce a subscription-based meal plan, and develop a mobile app to enhance customer convenience.

Contact Information:

Example of Company Description for Restaurant

Company Name: Gourmet Garden Bistro

Founding Details:

  • Year Established: 2021
  • Founders: Emma Thompson and Jack Wilson


  • Headquarters: Seattle, Washington

Mission Statement: To provide a unique dining experience by offering fresh, locally sourced, and creatively prepared dishes that delight the senses and nourish the body.

Vision Statement: To be recognized as the leading farm-to-table restaurant in Seattle, known for our commitment to quality, sustainability, and exceptional customer service.

Core Values:

  • Freshness
  • Sustainability
  • Quality
  • Customer Satisfaction
  • Community

Business Overview: Gourmet Garden Bistro is a farm-to-table restaurant that specializes in contemporary American cuisine with a focus on seasonal, locally sourced ingredients. Our menu changes regularly to reflect the freshest produce available from local farms and artisanal producers.

Unique Selling Proposition (USP): We offer a unique dining experience that emphasizes sustainability and freshness. Our dishes are crafted with the finest local ingredients, ensuring exceptional flavor and nutritional value.

Company History: Founded in 2021 by culinary enthusiasts Emma Thompson and Jack Wilson, Gourmet Garden Bistro quickly became a favorite among Seattle residents. Our commitment to sustainability and fresh ingredients has earned us a loyal customer base and recognition in the local culinary scene.

Organizational Structure:

  • Executive Chef: Emma Thompson
  • General Manager: Jack Wilson
  • Head of Operations: Sarah Lewis

Achievements and Awards:

  • Best New Restaurant in Seattle 2022
  • Farm-to-Table Excellence Award 2023
  • Top 10 Sustainable Restaurants in Washington 2023

Financial Highlights:

  • Annual Revenue: $1.2 million
  • Customer Growth Rate: 15% year-over-year

Customer and Market Insights: Gourmet Garden Bistro serves a diverse clientele, including local residents, tourists, and food enthusiasts who appreciate high-quality, sustainable dining. Our market research indicates a growing demand for farm-to-table dining experiences in Seattle.

Future Plans: We plan to expand our seating capacity and introduce a catering service to meet the increasing demand. Additionally, we aim to collaborate with more local farms and suppliers to further enhance our menu offerings.

Contact Information:

Example of Company Description for Food

Company Name: PureJoy Foods

Founding Details:

  • Year Established: 2018
  • Founders: Lisa Carter and Mark Benson


  • Headquarters: Chicago, Illinois

Mission Statement: To create delicious, nutritious, and convenient food products that promote a healthy lifestyle and bring joy to everyday meals.

Vision Statement: To be a leading provider of wholesome, high-quality food products that inspire healthy eating habits and support sustainable agriculture.

Core Values:

  • Quality
  • Health
  • Sustainability
  • Innovation
  • Customer Satisfaction

Business Overview: PureJoy Foods is dedicated to producing healthy, ready-to-eat meals and snacks made from natural ingredients. Our product range includes organic granola bars, wholesome frozen meals, and nutritious snacks designed for busy, health-conscious consumers.

Unique Selling Proposition (USP): We offer high-quality, nutritious food products made from organic and sustainably sourced ingredients, ensuring both health benefits and environmental responsibility.

Company History: Founded in 2018, PureJoy Foods was born from the desire to provide healthy, convenient food options. Our founders, Lisa Carter and Mark Benson, combined their expertise in nutrition and food science to develop products that meet the highest standards of quality and taste.

Organizational Structure:

  • CEO: Lisa Carter
  • COO: Mark Benson
  • Head of Product Development: Julia Evans

Achievements and Awards:

  • Best New Organic Product Award 2019
  • Top Health Food Brand 2020
  • Sustainability Excellence Award 2021

Financial Highlights:

  • Annual Revenue: $10 million
  • Profit Growth Rate: 25% year-over-year

Customer and Market Insights: PureJoy Foods serves health-conscious individuals, families, and busy professionals. Our primary markets are in the United States, with growing demand in Canada and Europe for healthy and convenient food options.

Future Plans: We plan to expand our product line to include plant-based protein options and increase our distribution network to major retail chains across North America and Europe. Additionally, we aim to strengthen our online presence through direct-to-consumer sales.

Contact Information:

More Company Description Examples & Templates in PDF

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2. Company Job Description Template

3. Generic Company Description Template

4. Ecommerce Company Description Template

5. Clothing Company Description Template

6. Company Profile Description

This template is a company profile description that consists of information about the job position available in the company. The template consists of a basic job description of a corporate lifestyle manager, and it helps applicants establish an idea about the job position the company is providing.

7. Company Description Example

The template is a company description example that provides information about the services the company is providing and how it is a leader in the industry. It also offers information on the The template gives applicants an idea about the company they are applying to as trainee.

8. Company Job Description

The template is a company job description that gives job applicants basic information about the job position available. The template gives job applicants an idea about whether they are eligible to apply for the position. This template gives a brief description about the company also.

9. Company Description Example in PDF

This template is a company description example that provides an introduction of the company. It consists of information about the company to give potential customers and the public at large a summary of the company.

10. Company Information Description

This is a company information description template that provides vivid information related to a company’s activities and their mission statement. It comprises of information that will give clients an idea about the company. This template may be used in business plans or to publish booklets about the company.

11. Sales Engineer Company Description

The template is an engineering and software company and sales engineer job description used to obtain an idea about the job position available in general. The template offers people willing to apply for the position of a sales engineer a comprehensive idea about the company in general as well.

12. Sample Company Description

This template is a sample company description that gives job applicants information about various companies. It consists of information about job positions available in these companies in any particular area.

13. Simple Company Description

The template is a simple company description giving applicants for technical support an idea about the job and their responsibilities. The template offers information about the work available, the desired requirements and the benefits the company will be offering, along with a description of the company itself.

14. Company Description Format

This is a company description format that is used to establish a standard idea about the business. It gives basic introduction about a pharmaceutical company. This introduction about the company can be used by clients to form an idea about the company.

15. Company Description Template

This template is a company description template that gives an idea about the job position of a booth attendant. It consists of information related to the job position available in a photography and event company.

Key Elements to Include in a Company Description

Key Elements to Include in a Company Description

A comprehensive company description is essential for communicating the core aspects of a business to stakeholders, investors, and customers. Here are the key elements to include:

1. Company Name

  • Clearly state the full legal name of the company.

2. Founding Details

  • Year of Establishment: Indicate when the company was founded.
  • Founders: Name the founders and their backgrounds if relevant.

3. Location

  • Headquarters: Provide the primary location of the company’s headquarters.
  • Other Locations: Mention any additional offices or branches.

4. Mission Statement

  • A concise statement that outlines the company’s purpose and primary objectives.

5. Vision Statement

  • A future-oriented statement describing the company‚Äôs aspirations and goals.

6. Core Values

  • Highlight the principles and ethics that guide the company‚Äôs operations and culture.

7. Business Overview

  • Industry: Specify the industry in which the company operates.
  • Products/Services: Describe the main products or services offered.
  • Target Market: Identify the primary customers or market segments the company serves.

8. Unique Selling Proposition (USP)

  • Explain what sets the company apart from its competitors.

9. Company History

  • Provide a brief history of the company’s development and significant milestones.

10. Organizational Structure

  • Outline the company‚Äôs structure, including key management personnel and their roles.

11. Achievements and Awards

  • Mention any notable achievements, recognitions, or awards the company has received.

12. Financial Highlights

  • Include key financial metrics such as revenue, profit, and growth rates, if applicable.

13. Customer and Market Insights

  • Provide insights into the customer base and market dynamics that the company addresses.

14. Future Plans

  • Outline the company‚Äôs strategic plans and future growth opportunities.

15. Contact Information

  • Provide relevant contact details such as phone number, email address, and website URL.

Tips for Writing an Effective Company Description

Writing an effective company description is crucial for attracting stakeholders, investors, and customers. Here are some tips to ensure your company description is engaging and informative:

1. Start with a Strong Introduction

  • Begin with a compelling opening sentence that grabs attention and summarizes the essence of your company.

2. Be Clear and Concise

  • Use clear and straightforward language.
  • Avoid jargon and complex sentences.
  • Keep it concise while including all essential information.

3. Highlight Key Information

  • Focus on the most important aspects of your company: mission, vision, core values, and unique selling proposition (USP).

4. Tell Your Story

  • Share the history of your company in a narrative format.
  • Include significant milestones and achievements.

5. Emphasize Unique Selling Proposition (USP)

  • Clearly state what sets your company apart from competitors.
  • Highlight unique features, services, or innovations.

6. Focus on the Audience

  • Tailor the description to your target audience.
  • Address the needs and interests of potential customers, investors, or partners.

7. Use Positive and Engaging Language

  • Employ positive language to convey enthusiasm and confidence.
  • Make it engaging to keep readers interested.

8. Incorporate Relevant Keywords

  • Use industry-specific keywords to improve search engine visibility.
  • Ensure keywords are naturally integrated into the text.

9. Include Tangible Achievements

  • Mention awards, recognitions, and significant accomplishments.
  • Provide specific metrics and data to back up claims.

10. Keep it Updated

  • Regularly review and update your company description to reflect current information and achievements.

11. Use a Professional Tone

  • Maintain a professional and respectful tone throughout the description.
  • Avoid overly casual language.

12. Incorporate Visual Elements

  • Use bullet points, lists, and headings for better readability.
  • Consider adding a company logo or relevant images if possible.

Company Description vs. Executive Summary

AspectCompany DescriptionExecutive Summary
PurposeDetailed information about the company.Brief overview of a business plan or proposal.
LengthLonger, around 1-2 pages.Short and concise, usually 1 page or less.
Content FocusCompany details, history, mission, vision, products/services, values.Key points of a business plan, including company overview, market analysis, strategy, financial projections.
AudienceGeneral audience (customers, partners, public).Specific audience (investors, stakeholders, partners).
Detail LevelMore detailed and comprehensive.High-level summary with essential details.
StructureSections on history, mission, vision, products/services, market, more.Sections from the business plan: company overview, market analysis, objectives, financial highlights.
Use CasesCompany website, brochures, marketing materials, press releases.Business plans, investment proposals, strategic planning documents.
ToneInformative and engaging.Persuasive and concise.
UpdatesUpdated periodically to reflect changes in the company.Updated as needed for specific business plans or proposals.

How to Write a Company Description

Step 1: Understand Your Audience

  • Identify Target Audience: Know who you are writing for, whether it’s potential customers, investors, or partners.
  • Determine Needs and Interests: Understand what your audience wants to know about your company.

Step 2: Start with a Strong Introduction

  • Company Name and Tagline: Clearly state your company name and include a catchy tagline if you have one.
  • Basic Information: Mention the type of business, industry, and location.

Step 3: Highlight Your Mission and Vision

  • Mission Statement: Describe the purpose of your company and what you aim to achieve.
  • Vision Statement: Share your long-term goals and what you envision for the future.

Step 4: Outline Your Products or Services

  • Core Offerings: List the main products or services you provide.
  • Unique Selling Proposition (USP): Explain what makes your offerings unique and why customers should choose you.

Step 5: Provide Background Information

  • Company History: Share a brief history of your company, including the founding date and significant milestones.
  • Founders and Leadership: Introduce key team members and their roles.

Step 6: Discuss Your Market Position

  • Target Market: Define who your customers are.
  • Market Differentiation: Explain how your company stands out from competitors.

Step 7: Showcase Achievements and Milestones

  • Awards and Recognition: Mention any awards or recognitions your company has received.
  • Major Accomplishments: Highlight significant achievements and milestones.

Step 8: Include a Call to Action (CTA)

  • Engage the Audience: Encourage the reader to take action, such as visiting your website, contacting you, or following you on social media.
  • Contact Information: Provide clear contact details.

Step 9: Edit and Proofread

  • Clarity and Conciseness: Ensure your description is clear, concise, and free of jargon.
  • Grammar and Spelling: Check for any grammatical or spelling errors.

Step 10: Review and Revise

  • Feedback: Get feedback from colleagues or stakeholders and make necessary revisions.
  • Final Touches: Ensure the description aligns with your brand voice and messaging.

Why is a company description important?

A company description provides key information about your business, helping attract customers, investors, and partners by clearly outlining your mission, values, and unique selling points.

What should be included in a company description?

Include basic details, mission, vision, core values, products/services, target market, history, organizational structure, achievements, financial highlights, market insights, future plans, and contact information.

How long should a company description be?

A company description should be concise yet comprehensive, typically ranging from one to two pages, covering all essential aspects of the business.

Who is the target audience for a company description?

The target audience includes customers, investors, partners, stakeholders, and anyone interested in learning about the company’s operations and values.

How often should a company description be updated?

Regularly update the company description to reflect any significant changes, new achievements, and current goals, typically reviewed annually or as needed.

What tone should a company description have?

Maintain a professional and engaging tone, balancing informative content with persuasive elements to attract and retain reader interest.

Can a company description include financial information?

Yes, including financial highlights such as revenue, profit, and growth rates can provide credibility and attract potential investors.

How does a company description differ from an executive summary?

A company description provides detailed information about the business, while an executive summary is a brief overview of a business plan or proposal.

Should a company description mention future plans?

Yes, outlining future plans and goals helps convey the company’s direction and ambitions, appealing to investors and long-term partners.

How can a company description help with branding?

A well-written company description reinforces brand identity, communicates core values, and highlights unique selling points, strengthening overall brand perception.

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