Team English - Examples.com
Created by: Team English - Examples.com, Last Updated: June 20, 2024


A tagline is a brief, catchy phrase that succinctly captures the essence of a brand, product, or campaign. It is designed to leave a lasting impression and convey the key message or value proposition in a memorable way. Company taglines & slogans play a crucial role in establishing brand identity and resonating with the target audience. These phrases often reflect the core values and mission of the business.

What is Tagline?

A tagline is a brief, memorable phrase that encapsulates a brand or company’s essence, conveying its message, values, or promise. Company taglines like Nike’s “Just Do It” and Apple’s “Think Different” play a crucial role in brand identity. In real estate, effective Real estate slogans and taglines such as “Your Dream Home Awaits” and “Find Your Place” build trust and attract clients. Both taglines and slogans help create a lasting impression and distinguish brands from their competitors.

Examples of Taglines

Examples of Taglines

1. Nike: “Just Do It”

2. Apple: “Think Different”

3. McDonald’s: “I’m Lovin’ It”

4. Coca-Cola: “Taste the Feeling”

5. L’Oréal: “Because You’re Worth It”

6. M&M’s: “Melts in Your Mouth, Not in Your Hands”

7. De Beers: “A Diamond is Forever”

8. Disney: “The Happiest Place on Earth”

9. BMW: “The Ultimate Driving Machine”

10. FedEx: “When It Absolutely, Positively Has to Be There Overnight”

11. KFC – “It’s Finger Lickin’ Good”

12. Verizon: “Can You Hear Me Now?”

13. Mastercard: “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard.”

14. Lay’s: “Betcha Can’t Eat Just One.”

15. Kit Kat: “Have a Break, Have a Kit Kat.”

16. Disneyland: “Where Dreams Come True.”

17. Burger King: “Have It Your Way.”

18. Walmart: “Save Money. Live Better.”

19. Levi’s: “Quality Never Goes Out of Style.”

20. Red Bull: “Red Bull Gives You Wings.”

Types of Taglines

1. Descriptive Taglines

Descriptive taglines clearly state what the brand, product, or service is about. They provide straightforward information, helping consumers immediately understand the brand’s purpose.


  • American Express: “Don’t Leave Home Without It.”
  • Walmart: “Save Money. Live Better.”

2. Emotional Taglines

Emotional taglines aim to evoke a specific feeling or response from the audience. They create a strong emotional connection with the brand.


  • Coca-Cola: “Open Happiness.”
  • Hallmark: “When You Care Enough to Send the Very Best.”

3. Imperative Taglines

Imperative taglines command or suggest an action, motivating consumers to do something. They often start with a verb.


  • Nike: “Just Do It.”
  • L’Oréal: “Because You’re Worth It.”

4. Aspirational Taglines

Aspirational taglines inspire and appeal to the desires or ambitions of the audience. They often focus on what consumers can achieve or how they can feel with the brand’s help.


  • Apple: “Think Different.”
  • Adidas: “Impossible Is Nothing.”

5. Unique Selling Proposition (USP) Taglines

USP taglines highlight a unique feature or benefit of the brand, differentiating it from competitors. They focus on what makes the brand special.


  • M&M’s: “Melts in Your Mouth, Not in Your Hands.”
  • Avis: “We Try Harder.”

6. Provocative Taglines

Provocative taglines challenge the audience or make bold statements, sparking curiosity or thought. They are designed to grab attention.


  • Diesel: “Be Stupid.”
  • Porsche: “There Is No Substitute.”

7. Playful Taglines

Playful taglines use humor, wit, or clever wordplay to create a lighthearted and fun impression of the brand.


  • Mentos: “The Freshmaker.”
  • Skittles: “Taste the Rainbow.”

8. Brand Promise Taglines

Brand promise taglines focus on what the brand pledges to deliver to its customers. They emphasize reliability and commitment.


  • FedEx: “When It Absolutely, Positively Has to Be There Overnight.”
  • Geico: “15 Minutes Could Save You 15% or More on Car Insurance.”

9. Visionary Taglines

Visionary taglines articulate the brand’s long-term vision or mission. They focus on the broader impact or change the brand aims to achieve.


  • Microsoft: “Empowering Us All.”
  • Google: “Organize the World’s Information.”

Purpose of Taglines

Taglines are short, memorable phrases used by companies, brands, or products to convey their identity, message, or promise. They play a crucial role in marketing and branding strategies. Here’s a closer look at their purposes:

1. Brand Identity

Taglines help define and communicate the brand’s identity. They give consumers a quick snapshot of what the brand stands for and its core values.

Example: Nike’s “Just Do It” emphasizes motivation and determination, aligning with the brand’s athletic focus.

2. Differentiation

Taglines help distinguish a brand from its competitors. By highlighting unique selling points or core benefits, taglines make it easier for consumers to identify and remember the brand.

Example: De Beers’ “A Diamond is Forever” sets its products apart by emphasizing the timelessness and enduring value of diamonds.

3. Memorability

A well-crafted tagline is catchy and easy to remember. This memorability helps keep the brand top-of-mind for consumers, encouraging brand recall when they make purchasing decisions.

Example: McDonald’s “I’m Lovin’ It” is simple, positive, and sticks with customers.

4. Emotional Connection

Taglines often evoke emotions, creating a deeper connection between the brand and its audience. This emotional appeal can foster loyalty and long-term engagement.

Example: Coca-Cola’s “Open Happiness” associates the brand with joy and positive experiences.

5. Consistency

Taglines provide a consistent message across all marketing channels. This uniformity strengthens brand recognition and ensures that the brand’s message is clear and cohesive.

Example: Apple’s “Think Different” consistently reinforces the brand’s innovative and creative spirit.

6. Value Proposition

Taglines succinctly communicate the brand’s value proposition. They tell consumers what they can expect from the brand and why they should choose it over others.

Example: M&M’s “Melts in your mouth, not in your hand” clearly communicates the product’s unique selling point.

7. Call to Action

Some taglines serve as a call to action, encouraging consumers to engage with the brand, whether it’s making a purchase, visiting a website, or participating in a campaign.

Example: Las Vegas’ “What Happens Here, Stays Here” invites people to experience the city’s unique offerings.

Tagline vs Slogan

DefinitionA short, memorable phrase that represents the overall brand identity and its core values.A phrase used temporarily to promote specific products, campaigns, or initiatives.
PurposeTo communicate the brand’s essence, promise, and what it stands for.To convey a specific message or theme related to a particular marketing campaign or product.
DurationLong-term, often used consistently over many years.Short-term, can change frequently based on campaigns.
FocusBroad focus on the brand as a whole.Narrow focus on a specific product, service, or campaign.
ConsistencyConsistent across all marketing channels and materials.May vary with different marketing efforts and campaigns.
ExampleNike’s “Just Do It”Coca-Cola’s “Taste the Feeling”
FlexibilityLess flexible, designed to be timeless.More flexible, can adapt to current trends or specific promotions.
Emotional AppealOften aims to create a long-lasting emotional connection with the audience.Typically designed to generate immediate interest and engagement.
Branding RoleIntegral part of the brand’s identity and image.Supports specific marketing objectives and campaigns.
ApplicationUsed in all branding and advertising materials to reinforce brand identity.Used in advertisements, product launches, and specific marketing campaigns.

Tagline ideas for Business

Creating an effective tagline involves capturing the essence of your business in a few words. Here are some tagline ideas across various industries to inspire you:

Technology and Innovation

  1. Empowering Tomorrow
  2. Innovate Your World
  3. Tech Forward, Future Ready
  4. Where Ideas Take Flight
  5. Innovation Unleashed

Healthcare and Wellness

  1. Your Health, Our Priority
  2. Wellness Redefined
  3. Care You Can Trust
  4. Healing Hands, Caring Hearts
  5. Committed to Your Wellbeing

Finance and Banking

  1. Your Future, Our Focus
  2. Invest with Confidence
  3. Secure Your Dreams
  4. Banking Beyond Limits
  5. Your Financial Partner

Education and Learning

  1. Inspiring Minds, Shaping Futures
  2. Learn, Grow, Succeed
  3. Education for All
  4. Knowledge is Power
  5. Unlock Your Potential

Food and Beverage

  1. Savor the Flavor
  2. Taste the Difference
  3. Fresh, Delicious, Yours
  4. Bringing Taste to Life
  5. Good Food, Great Moments

Retail and E-commerce

  1. Shop Smart, Live Better
  2. Style for Every Story
  3. Your Fashion Destination
  4. Where Shopping Meets Joy
  5. Quality You Can Trust

Real Estate

  1. Home Starts Here
  2. Building Dreams
  3. Find Your Perfect Space
  4. Living Made Easy
  5. Unlock New Possibilities

Travel and Hospitality

  1. Explore More, Worry Less
  2. Your Adventure Awaits
  3. Experience the Extraordinary
  4. Travel Beyond Boundaries
  5. Making Memories Together


  1. Drive Your Passion
  2. Performance Redefined
  3. Engineered for Excellence
  4. Ride in Style
  5. Innovative Mobility

Environmental and Sustainability

  1. Green Today, Better Tomorrow
  2. Eco-Friendly Future
  3. Sustainable Solutions
  4. Planet First
  5. Building a Greener World

Consulting and Professional Services

  1. Your Success, Our Mission
  2. Expertise You Can Rely On
  3. Solutions for Growth
  4. Partnering for Progress
  5. Guiding Your Way

Creative and Media

  1. Creativity Unleashed
  2. Stories That Inspire
  3. Bringing Ideas to Life
  4. Designing the Future
  5. Innovative Visions

Tagline Examples for a Person

Creating a tagline for a person can help encapsulate their personal brand, values, and mission in a memorable way. Here are some examples of taglines tailored to different types of individuals:

1. Personal Brand Taglines

Empowering and Inspiring:

  • “Inspiring Growth, One Step at a Time.”
  • “Empowering You to Achieve More.”

Professional Expertise:

  • “Your Guide to Financial Freedom.”
  • “Innovating Solutions for a Better Tomorrow.”

2. Creative and Artistic

Art and Design:

  • “Bringing Visions to Life.”
  • “Creativity Unleashed.”

Writing and Literature:

  • “Crafting Stories That Resonate.”
  • “Words That Inspire Change.”

3. Health and Wellness

Fitness and Nutrition:

  • “Transforming Lives Through Fitness.”
  • “Nutrition for a Healthier You.”

Mental Health and Counseling:

  • “Healing Minds, Changing Lives.”
  • “Your Partner in Emotional Wellness.”

4. Business and Leadership

Leadership and Motivation:

  • “Leading with Vision and Integrity.”
  • “Motivating Teams to Excel.”


  • “Turning Ideas into Reality.”
  • “Innovation at the Heart of Business.”

5. Education and Coaching

Teaching and Mentoring:

  • “Shaping Minds, Shaping Futures.”
  • “Guiding You to Academic Success.”

Life Coaching:

  • “Unlocking Your Full Potential.”
  • “Your Journey to Personal Mastery.”

How to Create Taglines

1. Understand Your Brand

Before crafting a tagline, you need to have a deep understanding of your brand. Consider the following questions:

  • What are your brand’s core values and mission?
  • What is your brand’s unique selling proposition (USP)?
  • Who is your target audience?
  • What emotions or responses do you want to evoke?

2. Identify Key Messages

List the key messages you want to communicate through your tagline. These should align with your brand’s values, benefits, and what sets you apart from competitors.

3. Keep it Simple and Concise

Effective taglines are usually short and easy to remember. Aim for no more than seven words. Avoid complex language and jargon.

4. Make it Memorable

Use catchy and rhythmic language to make your tagline stick in the minds of consumers. Alliteration, rhyme, and wordplay can enhance memorability.

5. Evoke Emotion

Think about the feelings you want to evoke in your audience. Emotional taglines can create a stronger connection with consumers. Consider the tone—whether it’s inspirational, reassuring, or humorous.

6. Be Unique and Distinctive

Ensure your tagline stands out and differentiates your brand from competitors. Highlight what makes your brand unique.

7. Reflect Brand Personality

Your tagline should match the tone and personality of your brand. If your brand is fun and playful, the tagline should reflect that. If it’s serious and professional, the tagline should be more formal.

8. Consider the Audience

Think about your target audience’s preferences, language, and culture. Your tagline should resonate with them and be culturally appropriate.

9. Test for Impact

Create several tagline options and test them with your audience. Gather feedback to see which one resonates the most and effectively communicates your message.

10. Ensure Longevity

A good tagline should have staying power. Avoid trendy phrases that may become outdated quickly. Aim for timeless language that will be relevant for years.


How long should a tagline be?

A tagline should typically be no longer than seven words, concise enough to be easily remembered and impactful.

What makes a good tagline?

A good tagline is clear, memorable, unique, and emotionally resonant, effectively conveying the brand’s essence and value proposition.

How do I create a tagline?

Identify core values, keep it simple, highlight benefits, make it catchy, and test it for impact to ensure it resonates with your audience.

Can a tagline change over time?

Yes, taglines can evolve to reflect changes in the brand’s strategy, market, or values, ensuring relevance and effectiveness.

How do taglines help in marketing?

Taglines provide consistency across marketing materials, reinforce brand identity, and make the brand more memorable and recognizable.

Can a tagline be a question?

Yes, a question can be an effective tagline, provoking thought and engagement, such as “Got Milk?”

How do I test a tagline’s effectiveness?

Test taglines through market research, focus groups, and feedback from your target audience to gauge memorability and resonance.

Should a tagline include the brand name?

It’s not necessary, but including the brand name can enhance recognition and association with the tagline.

What role do taglines play in brand loyalty?

Taglines reinforce brand values and promises, fostering trust and loyalty by consistently communicating the brand’s core message.

Can a tagline be humorous?

Yes, humorous taglines can be very effective, making the brand likable and memorable, such as M&M’s “Melts in Your Mouth, Not in Your Hands.”

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