How to Write Company Taglines

Taglines are everywhere these days. From the biggest brands to the smallest non-profit organizations, almost every single entity in the market uses a tagline to connect with their respective audiences. But with so many existing company taglines out there, how are you supposed to stand out? In this article, we will discuss the simple ways you can create a creative tagline from scratch.

Famous Examples of Memorable Company Taglines

A tagline is not a joke. It’s something that you have to take seriously, considering how this is what consumers will potentially recognize you for whenever they come in contact with any of your products, services or advertisements. And if your company does become a household name after achieving success in the market, the tagline will eventually turn into a catchphrase that consumers will remember for decades. Because of this, it’s important to create a tagline that’s clever enough to grab one’s attention, but also simple enough to stick and withstand time. You may also see company plans.

Listed below are just of the most popular company taglines that have become a huge part of pop culture:

Example 1 – Just Do It

The great thing about this tagline is how it does not refer to anything in specific. Given that it represents an sports apparel brand, Nike’s famous tagline has shaped the company’s approach to marketing for years. It has become so synonymous with the brand’s name that they no longer need to appear side by side. The tagline can stand alone in a marketing campaign, but it would still be associated with Nike no matter how much you twist and turn it.

Example 2 – Think Different

Apple is different, and this is apparent in the products and services they release. Apple has successfully built a name for itself by offering distinctive goods that are difficult to beat (i.e. iMac, MacBook, iPod, iPhone, Apple Music, etc.). The company obtained success by challenging the status quo with clever marketing campaigns and exclusive services. You may also see company analysis.

Let’s be honest though, the passing of co-founder and chief executive officer Steve Jobs has taken a toll on Apple when it comes to bringing innovation to the market. Direct competitors such as Samsung, Google, Microsoft, Sony, HP, and Dell have released similar or even better products in recent years.

Example 3 – The Happiest Place on Earth

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Is Disneyland really the happiest place on earth? For those who have visited the famous theme park, the huge grin on their faces says it all.

But let’s be honest, who wouldn’t be happy to relive their childhood memories? The best part about Disneyland is how the park is fully dedicated to the dreams and fantasies of our past. From the rides you hop into or to the Disney characters you meet, you’ll be left reminiscing your youth with every visit to this famous theme park. You may also see brand marketing.

Example 4 Have a Break, Have a Kit-Kat

It’s hard not to think about this tagline without a bar of chocolate-covered wafers coming to mind. The ‘break’ in the brand’s tagline describes exactly how consumers are meant to eat it: you need to ‘break’ the chocolate in half.

Kit-Kat has done a great job in trying to market their products by releasing a unique (or sometimes peculiar) line of assorted flavors. The brand has also launched various campaigns to promote their products through television ads and other forms of digital marketing. You may have even encountered one of their chocolate bar-designed benches that encourage people to do just that, ‘have a break.’

Example 5 – I’m Lovin’ It

The popularity of McDonald’s ‘I’m loving it’ campaign is truly one of a kind. What makes this tagline so great is how it is being translated in different cultures and languages from all over the globe. But to the company, it’s more than just creating an ad to promote their products, as it’s also about representing the brand as a whole in terms of the attitude and spirit they possess. This helps build a deeper connection between the brand and their consumers, giving the former the advantage of being recognized for the brand it is today. You may also see company policy

How to Write A Killer Tagline

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Picking the right tagline for your company is tricky business. You want to make something meaningful, but that’s not always easy to do when you’re trying to be unique at the same time. So to make things more convenient for you, we’ve put together a step-by-step process on how you could create a killer tagline without much effort. You may also see marketing plans.

1. List Down Words that Describe Your Business

Write down every word that comes to mind whenever you think about your business. It can be a noun, an adjective or a verb, whatever you think reflects your business for what it is and what you want it to be perceived as. The best part about this step is that there are no right or wrong answers, as everything on your list may be associated with your company one way or another.

If you feel like keeping a thesaurus nearby, feel free to do so, but make sure you don’t get carried away with using fancy or complex words that are unfamiliar to the average person. You may also see business plans.

If you’re having a hard time with this step, you can always look up other famous company taglines to get inspired.

2. Identify Your Strengths and Weaknesses

Although it may seem weird to even think about your weaknesses when creating a tagline, it still plays a key role in developing the right one.

The reality is, there will always be a competitor in the industry with more defined marketing strategies and better marketing campaigns than you, but this should not stop you from attempting to make a break for it. Instead, use your pros and cons as a foundation for better ideas. This gives you the opportunity to take a smart yet competitive approach to the situation.

3. Analyze the Benefits

Your products are great and your services are remarkable, regardless of how biased it may sound. But you need to let everyone know that. Think of it this way; you don’t go around telling consumers that you’re great but instead, you let your company tagline do the talking. With that being said, think of all the things that put your business ahead of the competition. Is it faster, stronger, cheaper or easier to use? When it comes to benefits, you must keep it as descriptive as possible to entice consumers. You may also see free business plans.

4. Form Phrases

At this point, you probably have a long list of random words and phrases written down on a piece of paper. It’s now time to put together some of these words and phrases to create a complete and sensible thought. But keep in mind, you need to keep it short and to the point. A tagline is meant to be memorable, and it would be difficult for people to grasp a tagline that’s three lines long.

The secret is to create a tagline that communicates effectively. It must be powerful, memorable, and truthful for people to learn by heart. After which, you’re left with a shorter list of tagline options to choose from. But keep in mind that you only need one tagline to represent your company, so you must narrow them down to a good two or three options. You may also see marketing goals.

5. Examine It Overnight

Once you have a few options left on the table, don’t be too quick with your final decision. Learn to let it sit for awhile before you finalize anything. Maybe after a day or two, it would be easier to identify the one that stands out the most. Never settle for anything mediocre just for the sake of it, or you could end up regretting it after some time.You may also see internet marketing.


At the end of the day, a tagline is just as important as a business logo. It will appear in every marketing material you produce, such as TV commercials, advertising brochures, and marketing flyers, just to name a few. With this in mind, you need to brainstorm your ideas carefully. Your tagline must be kept simple yet unique, short yet memorable. The goal is to differentiate yourself from others in a way that consumers will recognize you for.

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