NET F LIX
A DVER T IS ING
Your
Brand
.
Their
Full
Attention
.
Reach
premium
streaming
audiences
at
scale
on
the
world
'
s
leading
entertainment
platform
.
Advertising
Sales
advertising
.
netflix
.
com
1 / 16
A G E N DA
T O DAY
What
We
'
ll
Cover
01
The
Attention
Crisis
02
The
Streaming
Shift
03
Netflix
Ad
Solutions
04
Audience
&
Value
05
Proof
&
Partnerships
06
Next
Steps
2 / 16
T HE
P R O B LEM
The
Attention
Crisis
Advertisers
face
a
widening
gap
between
media
spend
and
engaged
attention
.
Fragmented
inventory
,
ad
avoidance
,
and
brand
safety
concerns
are
eroding
campaign
impact
.
Ad
Avoidance
Viewers
skip
,
block
,
or
tune
out
traditional
ad
loads
.
Fragmentation
Inventory
scattered
across
devices
and
platforms
.
?
Brand
Safety
User
-
generated
content
creates
adjacency
risk
.
3 / 16
T HE
LA ND S CA P E
The
Shift
to
Streaming
Connected
TV
is
now
the
primary
screen
for
entertainment
consumption
.
Audiences
have
moved
from
linear
schedules
to
on
-
demand
premium
content
—
and
they
are
not
going
back
.
1
Streaming
accounts
for
the
largest
share
of
daily
video
consumption
globally
.
2
Cord
-
cutting
continues
to
accelerate
among
key
buying
demographics
.
3
Advertisers
need
a
scaled
,
premium
alternative
to
traditional
TV
.
CTV
+
MOBILE
+
DESKTOP
4 / 16
Netflix
Advertising
T HE
S O LU T IO N
5 / 16
F O R MAT S
Built
for
Impact
15
s
/ 30
s
Video
Ads
Non
-
skippable
spots
served
before
and
during
premium
content
.
ADS
Ad
-
Supported
Tier
Reach
subscribers
who
choose
streaming
with
lighter
ad
loads
.
BRANDED
Branded
Moments
Title
sponsorships
and
episodic
takeovers
for
deep
integration
.
1/
hr
Frequency
Caps
Limited
ads
per
hour
preserve
a
premium
viewer
experience
.
Pre
-
Roll
Mid
-
Roll
Title
Slate
Content
6 / 16
TA R GET ING
Precision
at
Scale
Connect
with
the
right
viewers
through
genre
,
title
,
geography
,
and
demographic
signals
—
backed
by
a
logged
-
in
user
base
and
Microsoft
'
s
ad
tech
infrastructure
.
Audience
Genre
Title
Dem o
+
Geo
GENRE
Align
with
Romance
,
Action
,
Documentary
,
Thriller
,
and
more
.
T IT LE
-
LEVEL
Target
by
specific
series
,
films
,
or
live
events
your
audience
loves
.
GEO
+
DEMO
Country
,
region
,
age
,
and
gender
signals
for
precise
delivery
.
7 / 16
EXP ER IENCE
A
Theater
for
Your
Brand
Every
ad
is
delivered
full
-
screen
,
sound
-
on
,
in
a
brand
-
safe
environment
surrounded
by
the
world
'
s
most
talked
-
about
content
.
Full
-
screen
,
sound
-
on
immersion
Premium
,
brand
-
safe
content
only
No
UGC
or
risky
adjacency
Lighter
ad
load
for
higher
recall
FULL
-
SCREEN
,
SOUND
-
ON
8 / 16
VA LU E
The
Netflix
Advantage
260
M
+
PAID
MEMBERSHIPS
190+
COUNTRIES
High
SHARE
OF
VOICE
100%
LOGGED
-
IN
Traditional
Netflix
9 / 16
U S E
CA S ES
Built
for
Every
Objective
Brand
Launch
Make
a
splash
around
a
new
product
or
service
with
mass
reach
and
premium
context
.
Cultural
Moment
Tie
your
message
to
live
events
,
season
drops
,
and
water
-
cooler
programming
.
Sustained
Awareness
Stay
top
-
of
-
mind
with
consistent
presence
alongside
the
world
'
s
best
stories
.
Holiday
&
Event
Own
the
seasonal
calendar
from
tentpole
releases
to
shopping
moments
.
10 / 16
T R U S T
MEA S U R EMENT
Verified
Impact
Netflix
partners
with
industry
-
leading
measurement
providers
to
ensure
your
campaigns
are
transparent
,
accountable
,
and
optimizable
.
Nielsen
DoubleVerify
IAS
Microsoft
Campaign
Serve
Verify
Optimize
11 / 16
B ENEF IT S
Connected
to
Your
Goals
1
Awareness
Reach
light
TV
viewers
,
cord
-
cutters
,
and
streaming
natives
at
massive
scale
in
a
single
campaign
.
2
Consideration
Align
with
premium
stories
that
build
emotional
connection
and
drive
message
recall
.
3
Action
Contextual
relevance
in
a
clutter
-
free
environment
drives
intent
and
conversion
signals
.
Traditional
Reach
Netflix
Impact
12 / 16
P R O O F
Verified
Scale
260
M
+
Paid
Memberships
190+
Countries
#1
Streaming
Platform
Top
10
Most
Innovative
Companies
13 / 16
D IF F ER ENT IAT IO N
Why
Netflix
?
No
other
platform
combines
this
scale
,
this
level
of
engagement
,
and
this
commitment
to
premium
brand
environments
.
✓
Logged
-
in
,
deterministic
identity
—
not
guesswork
.
✓
No
user
-
generated
content
.
Premium
licensed
and
original
programming
only
.
✓
Lighter
ad
load
means
your
message
stands
out
,
not
gets
tuned
out
.
✓
Sound
-
on
,
full
-
screen
,
viewable
by
design
.
Netflix
Traditional
TV
Social
Video
14 / 16
S U MMA R Y
KEY
TA KEAWAYS
Why
Invest
in
Netflix
1
Netflix
delivers
engaged
,
premium
attention
at
global
scale
with
lighter
ad
loads
.
2
Our
ad
solutions
are
built
for
brand
safety
,
precise
targeting
,
and
verified
measurement
.
3
The
time
to
invest
in
streaming
is
now
—
and
Netflix
is
the
destination
your
audience
is
already
watching
.
15 / 16
Start
the
Conversation
.
Let
'
s
build
a
campaign
that
puts
your
brand
in
the
spotlight
on
the
world
'
s
leading
streaming
platform
.
WEB
advertising
.
netflix
.
com
EMAIL
advertising
@
netflix
.
com
AVAILABILITY
Global
16 / 16
