S P O T I F Y
A D V E R T I S I N G
Where
Your
Brand
Meets
250
Million
+
Engaged
Listeners
The
world
’
s
#1
audio
streaming
platform
.
Logged
-
in
users
.
First
-
party
data
.
Premium
creative
formats
.
Measurable
results
.
1 / 14
A G E N D A
Your
Journey
Today
01
The
Advertiser
Challenge
Why
reaching
relevant
audiences
is
harder
than
ever
in
a
fragmented
media
landscape
.
02
The
Spotify
Solution
How
the
#1
audio
platform
connects
brands
with
logged
-
in
listeners
in
every
moment
.
03
Audience
&
Reach
Verified
global
scale
,
listener
journeys
,
and
first
-
party
targeting
without
cookies
.
04
Formats
&
Targeting
Audio
,
video
,
display
,
and
podcast
formats
mapped
to
full
-
funnel
campaign
goals
.
05
Measurement
&
Proof
Nielsen
Brand
Lift
,
real
-
time
attribution
,
and
verified
campaign
impact
.
06
Your
Next
Campaign
How
to
get
started
with
Spotify
Ads
Manager
and
dedicated
sales
support
.
2 / 14
T H E
P R O B L E M
Reaching
Relevant
Audiences
Has
Never
Been
Harder
Fragmented
Media
Landscape
Consumers
split
time
across
dozens
of
apps
,
devices
,
and
platforms
.
A
single
video
campaign
now
needs
five
-
plus
channels
to
achieve
basic
coverage
.
Declining
Traditional
Reach
Linear
TV
and
terrestrial
radio
audiences
are
shrinking
.
Cord
-
cutting
accelerates
every
quarter
,
and
print
continues
its
decade
-
long
decline
.
Active
Ad
Avoidance
Users
skip
pre
-
rolls
,
block
banners
,
and
pay
to
remove
ads
.
Passive
impressions
no
longer
translate
to
brand
recall
or
purchase
intent
.
FR AG ME N T E D
R E AC H
3 / 14
T H E
S O L U T I O N
The
Streaming
Era
Demands
a
Streaming
-
First
Ad
Platform
Audio
is
the
most
intimate
advertising
medium
.
Spotify
is
the
#1
audio
platform
worldwide
—
and
the
only
one
that
combines
massive
logged
-
in
scale
,
first
-
party
data
,
and
premium
creative
formats
in
a
single
ecosystem
.
Meet
Them
in
the
Moment
Logged
-
In
Identity
Every
listener
is
logged
in
.
No
cookie
dependency
.
No
device
graph
guessing
.
Just
deterministic
,
persistent
identity
across
mobile
,
desktop
,
and
connected
TV
.
2.5
Hours
Daily
Spotify
users
spend
an
average
of
2.5
hours
per
day
on
the
platform
.
That
is
more
time
than
most
social
apps
command
—
and
it
is
active
,
not
passive
,
attention
.
Sound
-
On
,
Screen
-
In
Unlike
muted
social
feeds
,
Spotify
is
sound
-
on
by
default
.
Audio
ads
command
100%
share
of
voice
.
Video
ads
run
with
sound
and
full
-
screen
visibility
.
4 / 14
G L O B A L
S C A L E
Unprecedented
Audience
Scale
615
M
+
Total
Monthly
Active
Users
Across
free
and
premium
tiers
worldwide
.
250
M
+
Ad
-
Supported
MAUs
Logged
-
in
listeners
in
the
free
,
ad
-
supported
tier
.
180+
Markets
Worldwide
From
North
America
to
Latin
America
,
Europe
,
and
APAC
.
2.5
hrs
Daily
Avg
.
Listening
Deep
daily
engagement
across
music
and
podcasts
.
#1
GLOBAL
AUDIO
STREAMING
PLATFORM
BY
USAGE
5 / 14
C O N T E X T
&
M O M E N T S
Own
the
Moments
That
Matter
6 :0 0 – 9 :0 0
AM
Morning
Commute
Users
start
their
day
with
music
playlists
and
news
podcasts
.
Audio
ads
catch
them
when
they
are
alert
,
receptive
,
and
setting
the
day
’
s
mood
.
9 :0 0 – 1 1 :0 0
AM
Workout
&
Active
High
-
energy
streams
during
gym
sessions
and
outdoor
runs
.
Brands
in
fitness
,
apparel
,
and
wellness
can
align
with
peak
motivation
states
.
1 :0 0 – 5:0 0
P M
Focus
&
Work
Background
instrumentals
and
focus
playlists
dominate
working
hours
.
B
2
B
brands
can
reach
professionals
during
uninterrupted
deep
-
work
blocks
.
7 :0 0 – 1 1 :0 0
P M
Evening
Wind
-
Down
Podcast
deep
-
dives
and
ambient
listening
take
over
.
Long
-
form
audio
ads
and
host
-
read
podcast
messages
land
in
a
relaxed
,
attentive
context
.
6 / 14
A U D I E N C E
T A R G E T I N G
Smart
Targeting
.
Premium
Formats
.
Spotify
combines
first
-
party
streaming
intelligence
with
a
full
suite
of
audio
,
video
,
display
,
and
podcast
ad
products
—
so
you
reach
the
right
listener
with
the
right
message
in
the
right
moment
.
Demographic
Age
,
gender
,
location
,
language
,
and
platform
.
→
Behavioral
Streaming
habits
,
playlist
moods
,
genres
,
and
podcaster
affinities
.
→
Contextual
Real
-
time
contexts
like
workout
,
party
,
focus
,
or
commute
.
→
Fan
Targeting
Reach
followers
of
specific
artists
,
podcasts
,
or
genres
.
No
cookies
required
.
Just
logged
-
in
data
.
First
-
party
data
advantage
:
Every
target
is
built
on
logged
-
in
user
signals
—
not
third
-
party
cookies
or
probabilistic
device
graphs
.
7 / 14
C R E A T I V E
F O R M A T S
Ad
Formats
That
Deliver
Audio
Ads
15
s
and
30
s
spots
served
between
songs
. 100%
share
of
voice
.
Sound
-
on
by
default
.
AWARENESS
+
REACH
Video
Takeover
Vertical
video
with
sound
.
Zero
skips
for
the
first
6
seconds
.
Full
-
screen
mobile
experience
.
ENG AG EMENT
+
VIEWS
Display
Ads
Homepage
takeovers
,
overlays
,
and
leaderboards
.
High
-
impact
visual
presence
on
desktop
and
mobile
.
CO NVERSIO N
+
CLICKS
Podcast
Ads
Host
-
read
and
pre
-
recorded
spots
via
Streaming
Ad
Insertion
.
Real
-
time
targeting
and
measurement
.
T RUST
+
INT ENT
8 / 14
F U L L
-
F U N N E L
S T R A T E G Y
From
Reach
to
Results
100%
Share
of
Voice
2.5
x
Avg
.
Frequency
Pixel
Attribution
Real
-
Time
Brand
Lift
R EAC H
Mass
Awareness
Launch
with
audio
and
video
takeovers
to
introduce
your
brand
across
genres
,
moods
,
and
moments
.
ENGAGE
Deep
Consideration
Retarget
listeners
who
heard
your
audio
ad
with
sequential
video
or
display
creative
to
reinforce
the
message
.
AC T I ON
Conversion
Drive
clicks
,
site
visits
,
and
purchases
with
clickable
display
overlays
and
pixel
-
based
attribution
.
MEAS U R E
Optimization
Use
Nielsen
Brand
Lift
and
streaming
metrics
to
tune
creative
,
frequency
,
and
audience
in
real
time
.
9 / 14
P L A T F O R M
Built
for
Advertisers
Self
-
Serve
Spotify
Ads
Manager
(
Ad
Studio
)
lets
you
launch
campaigns
in
minutes
with
any
budget
.
Build
audio
creative
,
set
targeting
,
and
go
live
without
a
single
sales
call
.
Campaign
builder
with
real
-
time
previews
Budget
flexibility
and
automated
bidding
Reporting
dashboard
with
audience
insights
Managed
Service
For
large
-
scale
brands
,
the
Spotify
Advertising
team
provides
white
-
glove
strategy
,
custom
creative
,
premium
inventory
,
and
dedicated
account
management
.
Custom
media
plans
and
guaranteed
inventory
Access
to
exclusive
video
and
homepage
formats
Nielsen
Brand
Lift
and
advanced
attribution
studies
Budget
Pace
ALWAYS
O N
T RACK
Delivery
GUARANT EED
SPEND
Engagement
Rate
REAL
-
T IME
MET RICS
Frequency
Cap
SMART
CAPPING
10 / 14
M E A S U R E M E N T
Prove
What
Works
Nielsen
Brand
Lift
Measure
awareness
,
ad
recall
,
and
purchase
intent
with
Nielsen
’
s
industry
-
standard
surveys
integrated
directly
in
Spotify
Ads
Manager
.
Streaming
Ad
Insertion
Real
-
time
ad
delivery
and
measurement
for
podcasts
.
Know
exactly
when
an
ad
was
heard
,
on
what
device
,
and
in
what
context
.
Pixel
Attribution
Track
site
visits
,
conversions
,
and
return
on
ad
spend
with
Spotify
’
s
first
-
party
attribution
pixel
and
partner
integrations
.
IAB
Compliant
All
metrics
align
with
IAB
standards
for
viewability
,
audio
delivery
,
and
impression
counting
.
Transparent
,
auditable
,
trusted
.
Optimization
Loop
1
Creative
testing
2
Audience
insights
3
Budget
reallocation
4
Performance
lift
11 / 14
V E R T I C A L
S O L U T I O N S
Built
for
Every
Objective
Automotive
Drive
dealership
foot
traffic
by
pairing
audio
ads
with
geographic
targeting
.
Reach
in
-
market
buyers
during
commute
and
weekend
planning
moments
.
CPG
&
Retail
Launch
products
with
mass
-
reach
audio
+
sequential
video
retargeting
.
Promote
seasonal
sales
with
high
-
impact
display
overlays
.
Technology
Reach
professionals
during
focus
-
time
playlists
.
Use
podcast
ads
to
explain
complex
B
2
B
solutions
in
a
trusted
,
host
-
endorsed
environment
.
Entertainment
Drop
trailers
via
video
takeovers
.
Align
with
culturally
relevant
playlists
and
release
-
day
moments
to
drive
ticket
and
streaming
conversions
.
12 / 14
V E R I F I E D
I M P A C T
Documented
Results
&
Methodology
Platform
Scale
That
Delivers
Spotify
is
the
world
’
s
most
popular
audio
streaming
service
by
total
time
spent
.
With
615
million
total
MAUs
and
250
million
+
ad
-
supported
MAUs
across
180+
markets
,
advertisers
gain
access
to
a
logged
-
in
audience
that
competitors
cannot
replicate
.
Nielsen
-
Verified
Brand
Lift
Spotify
Ads
Manager
offers
integrated
Nielsen
Brand
Lift
studies
—
measuring
ad
recall
,
awareness
,
and
purchase
intent
with
third
-
party
rigor
.
Studies
are
fielded
in
real
time
while
campaigns
are
live
.
Streaming
Ad
Insertion
(
SAI
)
SAI
enables
real
-
time
podcast
ad
insertion
with
per
-
impression
tracking
.
Advertisers
receive
delivery
metrics
that
match
the
precision
of
digital
display
—
applied
to
the
fastest
-
growing
audio
medium
.
615
M
+
Total
Monthly
Active
Users
Logged
-
in
users
across
free
and
premium
tiers
.
250
M
+
Ad
-
Supported
MAUs
Addressable
listeners
in
the
free
tier
worldwide
.
2.5
hrs
Daily
Avg
.
Listening
Time
Deep
,
recurring
engagement
across
devices
.
13 / 14
S U M M A R Y
Why
Advertisers
Choose
Spotify
Unmatched
Scale
615
M
MAUs
and
250
M
+
ad
-
supported
listeners
in
180+
markets
.
Engaged
Environment
2.5
hours
daily
in
a
sound
-
on
,
screen
-
visible
,
brand
-
safe
context
.
Premium
Context
Music
and
podcasts
create
emotional
,
brand
-
safe
moments
that
banner
ads
cannot
match
.
Advanced
Targeting
First
-
party
logged
-
in
data
replaces
cookies
with
deterministic
accuracy
.
Full
-
Funnel
Formats
Audio
,
video
,
display
,
and
podcast
products
mapped
to
every
campaign
goal
.
Proven
Measurement
Nielsen
Brand
Lift
,
pixel
attribution
,
and
SAI
metrics
prove
campaign
impact
.
G E T
S T A R T E D
Start
Building
Your
Campaign
Today
Connect
with
the
Spotify
Advertising
team
to
plan
your
media
strategy
,
build
your
creative
,
and
launch
with
confidence
.
ads
.
spotify
.
com
Self
-
Serve
—
Launch
in
minutes
with
Spotify
Ads
Manager
Managed
—
Speak
with
a
Spotify
Advertising
specialist
Creative
—
Access
free
audio
creative
tools
on
-
platform
14 / 14
