Here is a surprising fact; despite the growth of the internet, its use, and modern-day technology over the years, one of the most effective marketing tools out there is still a good old- fashioned printed brochure. How can this be you ask? Well, brochures have a certain “touch” to them that makes these little handouts one of the best methods of marketing and is always key to successful business ventures.
So for this post, we listed 8+ purposes of a brochure that still makes it an effective tool in marketing. If you’re already using brochures in your business, you might be more interested in the sample brochures to follow. However, if you’re still not convinced, then give this article a read — maybe it’ll convince you.
Here are some of the important purpose of a brochure:
The brochure’s viability as a marketing tool stems from it being great informational material, as well as being an effective tool in increasing sales numbers. You can use a brochure to introduce your new product or service anytime to interested people or you can spread the word and advertise your new product or services to a large number of potential clients by handing them out easily, and without the need for expensive publicity devices.
Despite the rise of magazine catalogs and newspaper ad spaces, one of the most cost-efficient methods of offering coupons, discounts, and promos to your customers is by putting them into brochures and handing them out. Look around you and observe the evidence; the fact that you still see people in random places handing out brochures that “regale you of wonderful stories about high-quality apparels for 50% off on selected items” in an age where people are on their phones almost all of the time must mean something right?
Brochures are excellent sales materials to bring to trade shows and exhibitions. Being both informative in nature and compact in size, a brochure can show customers what the products and services you offer are, how successful your business is, and all the detailed information you want to portray without the dilemma of “how you’re going to bring them to the exhibit in the first place?” that can come with bigger marketing tools. They’re both convenient to bring to the trade show on your part, and not a hassle for the customer to carry around and read — a win-win situation.
Show appreciation to your customers or inform a business partner of a special occasion you wish to invite them to than through brochures. Though the main purpose of a brochure is to introduce new products, services, or establishments to the public, it can also be used as a means of sending personal business mails since you have more space to be creative without compromising professionalism or your point — be it to express gratitude, a means of invitation, or to simply promote a business transaction.
Why not use a brochure to call a conference or create a meeting agenda? Throw complicated emails and paper-written meeting agendas out the window and make way for this more modern and stylish layout for a meeting discussion. A good brochure must be both pleasing to look at and contain valid important details; and while these qualities make it an effective marketing tool, it also makes the brochure a great layout for providing information to be discussed at any conference or meeting since its eye-catching and easy to read.
If you want to target a specific kind of customer, use brochures — they are a good way of generating business in the same way “word of mouth” does. Think about it, when you hand brochures out to random people at the street, one of these two ideal scenarios could happen; you could give the brochure to someone who sees it as being exactly what they need (i.e. the target market), or they could give the brochure to someone they know who they think needs it in the same manner as “word of mouth” but in a more reliable fashion that also includes important details about your business. Even though there will admittedly be some people who throw them away, or simply put them in their pocket or inside their bags and forget about them, the brochures that do reach your target market have a good chance of bringing in more revenue and more customers.
One half of the brochures’ success as a marketing tool comes from its ability to present information in a creative layout without compromising the “easy-to-read” target most companies want to achieve — the other half comes from how cost-effective this little piece of paper is. If you already have a concept or idea, a great design team, or you downloaded one of the high-quality and easy-to-edit templates below, maybe even all three, then all you have to spend on is the paper and ink for mass printing; for comparison, putting a 30-second TV advertisement at the super bowl can cost $5 million. Do not underestimate the power and great price of a brochure.
While other marketing materials can only so many variations before they become redundant, brochures have a much more diverse means of presenting themselves. With a brochure, the sky is the limit when it comes to design: color schemes, images, and high-resolution graphics, to even unique folding patterns like bi-folds, tri-folds, and open-gate folds, the vast range of editability means that any brochure you make is easy to make unique with a bit of effort.
Professionalism is important in the business world. Depending on what your products and services are and to whom you want to target, there must always be a sense of professionalism in all your methods — and a well-designed brochure provides all the professionalism you could want from any marketing method.
Imagine this scenario; you are attending a meeting where you can promote your business, products, and services however you cannot verbally communicate with your customers or use laptops and tablets. What do you do? If only you had a type of handout that looks amazing, is easy to read, and people can carry it around conveniently, does such a device even exist? You get the picture right? If you want your business to be able to present itself formally and adeptly, use a sleek and high-quality brochure.
This photograph business brochure template provides you with a basic layout that you can customize and make your own by downloading it now.
One of the more common types of folded brochures is the bi-fold brochure, and by downloading this company bi-fold brochure template, you can use it to make your own set of high-quality bi-fold business brochures.
This professionally designed and 100% customizable analyst bi-fold brochure can be yours simply by clicking the download button, and then you can use it in any business venture you wish to promote.
Have an event that you want people to know about? Spread the news with this downloadable event tri-fold brochure to promote the event in an innovative way.
A tri-fold brochure is another example of a distinctive way to fold your brochures to give it a bit more flair. Download this company profile tri-fold brochure now to add that same flair to all of your company brochures today!
This PDF on brochure design considerations is a good read if you want to more about designing your brochure overall.