Email Marketing Opt In Rate

email marketing

What Is a Good Email Opt-In Rate?

The opt-in rate refers to the percentage of site visitors who subscribe to your email marketing list. The good email opt-in rate varies depending on the industry you are in, website traffic, and the offers you provided. Generally, anything that is 1% to 5% is the average opt-in rate of a website.

How Can You Improve Your Email Opt-in Rate?

Percentages below 1% can be improved by redirecting the site visitors to a landing page, commonly referred to as the “squeeze page.” The squeeze page is a page on your site which only contains your formal email websites free offers.

6 Ways You Can Increase Your Email Opt-ins and Get More Subscribers

Email Marketing Tips and Strategies

Here are some useful tips to do email marketing effectively.

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