Basic social communication requires skills both soft skills and hard skills. This will allow one to properly communicate their thoughts and feelings. When companies or business entities want to communicate with their customer base and the public, they will issue a press release and release it for all to read.
A press release is a statement that a company or business will send to a news outlet that will act as an official statement or announcement. The press release has a rigid structure and outline that will not only save the news outlet time, resources, and money but will also ensure that the new outlet will be able to release the statement at the appropriate time.
The theme and the tone of the press release should be in the professional context, this means that the words the writer should use in the press release are direct to the point. Keep in mind that the objective of the press release is to act as the company or business’ public and current statement.
Begin by obtaining the press release outline format, and template, or create an outline of your own. This will help you easily fill in the blanks and create the press release without any issues concerning the formatting of the whole document.
Before you start writing the headline and sub-headline of the press release, you must write down the company information, contact details, and the logo design of the company. This will act as the profile of the company in the press release and will allow your target audience to interact with you.
Create a headline that will summarize the overall topic and theme of the press release. A sub-headline or dek will accompany the headline as a more detailed version of the headline’s contents.
After the headline, you must write the introduction or introduction paragraph of the press release. This should introduce the contents of the body while providing context to the reader. Afterward, you must write the contents of the body, which will constitute most of the words in the press release.
The final parts of the press release are the about section or the boilerplate and the close or the conclusion paragraph. The about section should be a small blurb that will talk about the company and its basic details, while the close will conclude the press release and summarize the contents of the body.
The press release is an official statement that will provide specific information to major news outlets and media about the organization, business, or individual sending the press release. The press release can generate media coverage and buzz in hopes of attracting various reporters and press to cover the story. This document can also act as an official message or statement regarding one’s clients, services, etc.
The press release follows a specific formula that has eight different elements or parts. The first part includes company contact information and the logo of the company. Afterward, the headline and sub-headline will act as the title of the press release and will provide the first impression of the whole document. The longest part of the press release is the introduction and the body, which contain the details and content of the press release in a well-paced manner. The final part of the press release is the about and the closing paragraph.
The press release should only be around three hundred to five hundred words, this is because this document has to properly fit the structure of the press release format. Not only that, but the press release should only fit one A4 page.
The press release is a one-page document that acts as an official statement a specific company, organization, or individual will release to the public to act in their capacity. A well-made press release is both understandable and has little to no room for misunderstanding from the specified target audience.
