People shop with their eyes. They have predetermined preferences that affect their purchase decisions. This is why production companies pour time and attention in making their products look good on mart racks. This applies to books as well. Even if you have the world’s most phenomenal book, it would only sell with an excellent book cover. A good book cover design sets expectations and tells a story even before knowing what’s inside. It offers a valuable glimpse of what the story is all about , and that sneak peek has to be attractive enough to draw people in.
In the most basic sense, a book cover is a thick protective binder that keeps a book’s pages from tear, decay, and other forms of damage. However, as publishing competition grew and more and more books are being put in the market today, it has become a marketing book cover or a visual promotional strategy to get potential readers to read its content.
A TechCrunch article pointed out Claude Nougat’s observation of the number of books added on Amazon daily. According to Nougat, at least one book is uploaded on Amazon every five minutes. When calculated, over 288 titles are released in a span of one day in a single site alone. What does this say about the publishing industry? It’s a production maniac, and if you don’t have the right book marketing plan to introduce your book to the audience, it will drown along with the rest.
A well-designed book cover is among the significant factors that you can use to grab a prospective reader towards your book. Learn how to make a stunning cover of the steps below:
A good book cover design is the one that represents what the book is all about. When you’re brainstorming what your cover should look like, know your book’s genre and the story well. Assess how you can make a cover that would showcase the pages’ content. You wouldn’t want to make a sci-fi book cover for a romance story nor would you make a vintage and a classic book cover for a horror novel. A book cover design builds an audience expectation of what it’s content is going to be like. A mismatch would draw the wrong audience to a paperback, which can result in disappointment because the story didn’t turn out to be what they look like.
Deciding on a book design idea doesn’t stop when you’ve established your genre. You still have one more factor to consider—you market audience. More than being a protective case to keep the book’s pages in good condition, it’s also part of a marketing plan to ignite reader interest. If you’re making a kid’s spy story, you should capture their attention by making a children’s book cover with cartoon images and bright hues. If it’s a young adult drama, take into consideration the teen’s interests and incorporate designs that fit the said age group.
Aside from your cover design, your title is also an important factor to attract prospective readers to your books. It’s important that you make your title eye-catching from all other elements of your cover. It should be in contrast with your background or illustration and larger in font size than any other text to make it easily readable. You can use a different typeface and bold color or look for your title to make it stand out. This is important if you opt for almost plain or minimalist book cover because you would have to rely on your title’s appeal to garner attention.
If you want a great book cover result, you don’t have to put a lot of text content on the front to make it appealing. Whatever the genre of book type you’re going to make, opt for a simple book cover look. Putting only the author’s name and the title is more than enough. This leaves you more room for a more intricate graphic design or book cover illustration. And if you’re book gets the attention it deserves, the extra spaces could be where the Pulitzer’s medallion would be.
A paperback book has a thin and flexible paperboard cover and binds the book together with glue. This is opposite to hardbound books that have thick and sturdy covers.
Here are some essential elements of a book cover:
The flap of a book is a part of the cover that carries information designed to help increase sales. Also known as a jacket copy, book flaps often contain a synopsis of the book that runs from 100 to 200 words. It may also contain a quote or endorsement from a respected source to help establish credibility. Authors who have published better-known works before usually add a short biography on the back flap to connect with readers as well
A book cover serves many purposes and contributes a big deal in making it a publication success. Knowing this might add significant pressure on how to make one. Follow the guidelines above for some great tips or browse through book cover template collection they come in different design variations for every purpose. Select one that fits your need the best and download now!