Do first impressions matter? In most cases, they do. A good book cover design can tell a story before you even get the chance to flip the first page. It offers a glimpse of what a reader will likely find on the pages inside.
While the process of designing a book cover can be challenging, we’ve gathered a few templates and design ideas from well-known publications to help you out.
Here are five elements of a cover design to consider as you prepare to publish your book:
1. An Attention-Grabbing Title: In a shelf full of books, you want people to see your title and grow curious about what you’ve written. A good title should let people know what kind of book it is and what they can take away from it. This is why it’s important to make your title legible and visible enough to help your book stand out.
2. An Explanatory Subtitle: While your title is busy turning heads, your subtitle should provide an in-depth analysis of your book’s content. However, your subtitle must never outshine your title. It is often displayed in a smaller text size compared to your main title, so be sure to play around with different styles to see which font combination looks best.
3. Engaging Keywords: Think about it as a way of drawing traffic to your website as part of your SEO marketing strategy. One way to market your books to an audience is to pique their curiosity. This is a valuable asset that will help leverage your book to its full potential. Thus, finding the right colors or graphics that complement your subject matter is an essential part of the design process.
4. High-Quality Images: Whether you use an actual photo or a vector image on your cover, make sure it is of the best quality. This should boost your visibility and attract passersby. It’s important to choose images that represent your book’s topic in the most creative way possible. There are several ways to achieve this, so don’t hesitate to explore your options.
5. Interesting Typography: Arial, Times New Roman, and Comic Sans MS are some of the most overused fonts to ever exist. If you want your book cover to leave a lasting impression with your audience, try using stylish fonts that aren’t as common. Not only should the typography on your cover remain fresh and interesting, but it must also reflect the topic tackled by your book.
As much as you hate to admit it, it’s common knowledge that readers tend to shop with their eyes. Readers want a book that they can be proud to carry around in public places. With the number of books published every year, people yearn for a good book design that’s worth their time and attention. With that said, let’s take a look at how you can design a stunning cover.
1. Understand the market: Get to know your target audience. Readers of a specific genre might prefer a cover design of this quality, while those of a different category would rather see something of the complete opposite. A children’s book cover, for instance, must contain kid-friendly elements to pertain to the theme of the book being published.
2. Choose a design direction: What works for you may not work for another. For effective book marketing, it’s important to develop a design that captures the vision of the book’s author. This should also fit the story you’ve written and its intended audience.
3. Figure out what to emphasize: The cover of your book may be considered as an extension of your marketing plan. Every single element on your cover will help readers distinguish your book among its competitors on a shelf. What you need is something that will help make your book unique as opposed to a cheap copy.
4. Select the appropriate graphics and fonts: Choose a style that will put your cover on top of a reader’s mind. You can feature anything from a photograph to an abstract design.
5. Gather feedback: Is your book cover sending the right message to readers? Open your mind to criticisms and suggestions from outsiders to find out what works and what doesn’t. You may also see business book cover examples.
Color plays a huge part in the creation of a book cover design. It affects the look and feel of the material, which may influence one’s perception towards the book. Color selection for your book cover also depends on the mood you want to create for your readers. Red, for example, radiates energy, emotion, and power. You’d want to choose one dominant color to convey a desired feeling to your audience.
The flap of a book is a part of the cover that carries information designed to help increase sales. Also known as a jacket copy, book flaps often contain a synopsis of the book that runs from 100 to 200 words. It may also contain a quote or endorsement from a respected source to help establish credibility. Authors who have published better-known works before usually add a short biography on the back flap to connect with readers as well. You may also see photo book cover examples.
Seeing your imagination turn into a reality in the form of a captivating cover can be very rewarding. So if you’re looking to get inspired, feel free to refer to the templates and examples provided in this article.