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From keeping people informed, down to advertising new products and services among target consumers, brochures have been the go-to marketing and advertising platforms for businesses. A company advertising brochure is a great marketing material that provides potential customers with a glimpse of things to expect from one company. Creating one company brochure might be a hectic task for some, considering that it is a critical aspect for customer generation, but there’s no need for you to worry if you’re tasked to do so. We got here below a helpful guide that would help you create your advertising material, so grab your notes and feel free to scan them out.
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What Is a Company Brochure?
A company brochure or corporate brochures are printed marketing and advertising material utilized to showcase the benefits and highlights of a company’s products and services to potential clients. Recognized as an affordable marketing and advertising channel, a company brochure highly works on every business size, whether it is for small, medium, or large businesses. Similar to other leaflet types like flyers, a company brochure may be handed directly to target customers or place it on rack cards.
How to Create a Company Brochure
Creating a company brochure involves a lot of creative conceptualization and marketing planning. Most of the time, some would immediately download company brochure templates available on the internet. However, if you happen to create one company brochure from scratch, there’s no need for you to overthink on the complexity of the creation process. Thus, we present our helpful guide on how you can ace your company brochure creation below. Here’s how:
Step 1: Plan Your Approach
In making a company brochure, you have to put into consideration the actual message that illustrates your company’s character. A company brochure is not just a marketing tool but also a declaration or presentation that tells your target market what your company is all about. For this reason, make sure to plan the approach that you want to achieve in your brochure, especially determining the branding that you want to present.
Step 2: Determine Your Content
After painting a clear picture of what your company brochure should look like, you can now determine the content that you want to include in your material. Upon identifying the words that you want to incorporate in your brochure, take note that the first line of your business brochure dictates whether the readers want to continue or not. Meaning, you have to make your brochure wordings catchy, while it doesn’t stray too far away from your main objective. Keep in mind to always stay tuned to your company’s products or services.
Step 3: Visuals Is the Key
Did you know that 65% of us are visual learners? Yes, you read it right, and that is according to the Social Science Research Network. Upon creating your company brochure, make sure to consider the design elements that you want to incorporate. However, before you identify the visual concept that you want to inject in your company brochure, see to it that you correlate your concept with your branding, in relation to the first step. Pick the right color combination, images, shapes, and typography that would depict your desired brand.
Step 4: Be Consistent
After you’ve properly identified your brochure’s initial look, from concept, content, to design elements, you can now begin plotting all your brochure elements on design software. In your actualization process stage, make sure to follow consistency to ensure effective brochure display. This means you have to stick to your acquired plan, or if not, make alterations that would not hamper your company brochure’s main concept. Additionally, keep your visuals short and straightforward so that you can avoid boring out your readers with a lot of text and visual elements.
FAQs
What are the types of brochure folds?
Upon making one professional brochure, it’s also essential for you to determine the type of fold you want to use. For your reference, here are some of the most-commonly used brochure folds:
- Bi-Fold Brochure
- Tri-Fold Brochure
- The Gate Fold
- The Z Fold
- The Cross Fold
- The Die-Cut Fold
What are the best design applications to use for brochure creation?
With the vast availability of design software for brochure creation, there are applications that stand out and perfectly fit as the go-to platform for the brochure design process. Here the top three of them:
- Adobe InDesign
- Adobe Illustrator
- Microsoft Publisher
Is it okay to send brochures through email?
With the advantage of wireless communications today, no question that sending brochures via email is a practical way of maximizing customer reach. Sending brochure through email is okay; however, before you opt to have it, make sure to still follow the proper etiquette upon sending one.
Despite the surge of digital advancement, it’s pretty amazing to think that brochures are still the go-to marketing channel for every business today. With our helpful guide above, for sure, you are now ready to gather around potential customers through creating one company brochures. Don’t just stare into the monitor screen, for every second count! Ace your brochure creation today.