Lead nurturing is the process of taking care of the prospects or leads that you find potential enough to make a purchase from your brand. In this process, the salespersons try to nurture and so to develop a relationship with the client at their stages of the sales funnel. It focuses on keeping a clear and transparent communication system with the leads to listen to their issues and resolve them with the information or another requirement they have.
Lead scoring is the process of categorizing the prospects or leads to different segments and prioritizing them according to their interest in your products and services. Not having a lead score means accommodating and qualifying all the new, old, highly interested and light interested leads in one group. If the lead scoring is done and represented properly with an accurate score you can prioritize them for leading to a sale. Lead scoring is the best way to move forward with the qualified once and leaving behind the unqualified to the marketing managers for some more nurturing.
There are two types of lead scoring in the leads nurturing process.
There are different ways of scoring leads one of them is explicit scoring also known as demographic scoring. In this process, the ranking is done by observing the most and the less valuable actions. Salespeople might also score their leads on the basis of whether the leads are decision-makers or not.
Implicit scoring refers to the scoring done based on the behavioral indicators of the leads. This is defined by observing what the prospects are following and engaging on the site with, or on any other channel. Their action, of any sort, defines the way they should be scored weighing the actions differently in the scoring process.
Have you heard about lead nurturing? If yes, then you know how strategical your steps need to be to attract them. And if you don’t have much idea about it the mentioned template can educate you with the information you might require. Because it covers a set of lead nurturing strategies that are proven to work on the leads and converting them into customers. Thus, you can check out the template once before taking the pain to prepare it on your own!
If you are in a sales business, having an in-depth idea of lead nurturing is quite essential for the good health of your business. The process needs to be broken down in different segments to proceed smoothly. You can also refer to this lead nurturing plan template that covers a strategic plan to move ahead systematically. So, try this template out today and get your work done without much effort.
Does lead nurture sound new to you? But this is an imperative part of sales and marketing that you have been doing since ages either consciously or unconsciously. It is the process to nurture and maintain your leads in such a way that they convert to become customers. If planned properly and strategically this process can give you good yield at the end. Now if you want to prepare a plan, have a look at this lead nurturing in the salesforce template and save you time by referring to this plan.