- 10+ Value Proposition Examples & Templates in PDF | DOC | Examples

10+ Value Proposition Examples & Templates in PDF | DOC


The value proposition is referred to the process in which the seller promises and communicates the customers to deliver value in their products and services. It is also a way of introducing the existence or commencement of any business, along with their specific qualities. In return for the value, the sellers expect a valuable benefit from the customers.

What are the Characteristics of Value Proposition?

Though every new business shows some common characteristics in the beginning as a value proposition can be distinguished from the crowd following certain characteristics specified below:

  1. Communicate precisely which is easy to be understood.
  2. Write less and define your work or service.
  3. Provide easy access and be approachable to your customers.
  4. Try to convince the customers that your product is the best to resolve their pain points.
  5. Make people aware of your existence and your different value services and products.
  6. Answer yourself before expecting from the customers why they should choose you over other service providers.

What does a Value-Focused Enterprise (VFE) Model include?

Creating a value-focused enterprise is a task of intensive research and study of the market trends, competition and customer’ requirements. This process has the potential to simplify the strategizing process and management of its implementation. The sole thing that you must focus on while planning for VFE is that think about your target audience and their budget for the sort of services that you are supplying. The following facts might help in the process of designing an effective VFE:

  1. Keeping the value fact in center decides the goals on where you want to see your business in the future.
  2. Prepare strategies in a manner that the value is not compromised and you have the strategies to expand your business.
  3. Manage the operation of the value proposition factors and try to achieve the strategic goals.
  4.  Plan and implement strategies and manage them focusing on the creation of maximum possible valuable products and services.

10+ Value Proposition Examples & Templates

1. Customer Value Proposition Example

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A value proposition is a process of strategizing the maximum possible value that can be added to a product or service that your company is providing. The process might be confusing at times if you do not understand the requirements of your prospects. That is why before acting upon everything having a directional plan on paper is important. Or you can save your time by referring to the given sample on the customer value proposition template that breaks the entire process into simple steps. So, have a look at the template today!

2. Employee Value Propositions Example

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Every value proposition plan has different roles and responsibilities that need to be maintained and managed to have a smooth function. If you are focusing on the employee value proposition, choosing this template might help you to reduce your workload and simplify the process. Because the segmentation this template has managed to adopt signifies the specified and categorized roles and responsibility of the sales manager. So, we suggest you check out the frame today and have a quick process on the value proposition.

3. Value Proposition Worksheet Example

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If you are in a managing or directorate position in any firm, choosing this template might be helpful to you. The given sample of template frames a directional and precise work plan that might help you to direct your team in completing its different tasks. We understand how tight your schedule might be for the responsibilities you have that is why we suggest you simplify the process by using it.

4. Business Value Propositions Example

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The value proposition in any sort of buying and selling business is very crucial. That is why salespeople minutely plan business strategies and carefully execute their action plans. If you are an amateur business practitioner referring to this value proposition design example might help you to experience different things. You can try the template once following its different aspects and if it fits your requirement, grab it for your process.

5. Sample Value Propositions Example

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If you are planning for higher business profit you have to put effort and value in the products and services to achieve the goals. Because people are willing to buy only those things that can solve the problem of their pain points. Thus either you can offer them an unique value proposition or you have to know their needs properly and act accordingly. You can also use this template which has precisely framed the necessary aspect of a business value proposition. So have a look at this template today!

6. Standard  Value Proposition Example

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The relevance of the value proposition in marketing might be known to a few people but its necessity is felt by every individual. And thus if you are a marketer you have to keep this in mind without missing out on any aspect of this process. Because if you miss out the customers might miss out on your products and services. If you are scared or not confident about your plan you can choose this template and infer ideas from it in your final draft of value proposition planning. So choose this template today!

7. Customer Strategic Value Propositions Example

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8. Client Value Propositions Example

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9. Market and Value Propositions Example

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10. Value Preposition Policy Example

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11. Value Proposition Formula and Worksheet Example

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Size: 40 KB

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