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Coca-Cola Marketing Thesis Statement

Coca-Cola Marketing Thesis Statement — page 1

Coca-Cola Marketing Thesis Statement

Coca-Cola’s marketing strategy has maintained the brand’s global relevance by combining

emotionally driven storytelling with personalized and increasingly digital campaigns, as

demonstrated by the long-running “Share a Coke” campaign and the company’s shift toward a

digital-first media strategy.

Coca-Cola Marketing Thesis Statement

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