There have been a lot of people visiting your websites or blog posts, etc. However, you might not even know that these traffic funnels down into several conversions, signups and even sales. With the use of a funnel analysis, you will be able to know where do people leave your website. This can help you make necessary optimization and increase the possibility of conversion.
Before you are going to construct a query, you should be able to have a better understanding how funnels calculate conversions. Having to loose order means that any customer can engage into actions in between the funnel steps. This is only appropriate when they have already completed all the funnel steps in order.
A funnel analysis is a type of method that allows you to understand every step required in reaching a particular outcome. It also monitors how many of the users are able to get through with the steps. These steps are referred to as the funnel. The shape itself helps in visualizing the flow of users, like that of a funnel you see in your kitchen or in the garage. A funnel chart transforms data and makes the process easier when it comes to visualizing how many of the users are able to go through each of the stages of the funnel.
Funnels are used mostly in the marketing field for such reason that they aid in identifying specific barriers that causes each of the users to leave before they get to reach into the conversion point.
1. Find where exactly people are leaving
There is what we call funnel visualization tool. This presents a conversion rate of the main page of your website that helps you understand when and where people are leaving your website. This will help you focus on how you are going to optimize efforts on a particular opportunity.
2. Find out where the high quality visitors come from
Funnels are not only designed to be useful in solving issues. It can also help you be successful by revealing where exactly these high quality visitors come from. An example of a tool that can help you do this is the Google Analytics. With this, you are required to set up goals and filter by source to see where they came from. If you have already understood how these visitors reach your website, you may already focus your attention more on the acquisition channels and further increase conversions.
3. Help in making decisions
Funnel analysis or conversion funnels are one of the most essential way in knowing where exactly your business is performing well and where there are new opportunities offered that can help you to improve. Funnel reports are one of the easy tools that can be used by your team and to the stockholders which aids for future optimization.
You can now have an access to what every users are interacting right before they drop off. This is through a heat map and a session recording. A heat map will let you record user clicks, scrolls, mouse movement, etc. which allows you to see how far do the users have scrolled. Session recordings are the renderings of users sessions that gives a specific detail to the insights you can get from the heat map.
First, you have to choose events. After that, you choose filters and breakdowns.
Strict funnels allows you to measure users who have followed an exact path. Loose funnels allow users to complete the actions by performing the funnel steps in order.
A funnel analysis is considered as a powerful tool that will help you monitor and understand where specifically your users are dropping off to conversion. Remember that funnels are not just about conversions. It is also about knowing what the users want in your website or application. Whether you are trying to track processes and users, funnels are considered as a powerful tool to improve conversions and goals that are necessary for success.