Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary work plan that will give a background as to what the document is all about. This will help the reader/s prepare for what is up ahead and at the same time entice them to read on. If you are able to present compelling in your summary, it may convince your reader/s to give your document a chance.
An executive summary is a section in a document that presents the highlights of the discussed topics. This includes the long term goal and the objectives of the business plan executive summary. The executive summary simplifies the discussions as well as state the purpose of the document. It is basically the summary of the entire document that is intended to encourage the reader/s to read further.
Since you now know the contents of an executive summary of a business plan, it is time to know how to create an executive summary as well as the guidelines in writing it, you should most definitely start writing the executive summary of your business plan. Given that the entire business plan is complete, here is a short guide in writing the executive summary of your business plan:
Although the first paragraph of your executive summary is intended for an introduction, you can also use it formally introduce the business to the reader/s. You should use a compelling intro before you include the information of your business.
If you have a personal mission statement for the company, it is more fitting to put it in this part. Although it is not a requirement in the business plan, the mission statement gives your business direction and defines the character and culture of your company. Your business is only viable if the products and/or services you provide answers or solves an existing problem in the market.
Since you have clearly determined the problem your business will address and solve, explain how your business will be able to do just that. This is where you present the solution your business will provide to the target consumers in order to address and solve such existing issue. However, you have to remember that this is only a budget summary.
In this part, you need to explain the consumers you are trying to sell your products and/or service to. You also have to explain how your concept fits directly into what they need. This is where you explain and lay out how you will be able to entice your target clients through the concept you have already established.
Writing it with too much or too little information can highly affect your chances of achieving your goal. It should be written once the entire business plan is completed. It should be 3–4 pages in length and should be attached on the first part of the business plan. Its ultimate goals should be enticing and convincing the reader/s to read the entire business plan. It needs to clearly outline the core idea and the main purpose of the business plan. It should be consistent with the contents of the entire business plan as well as the business pitch or presentation. It needs to be compelling, professional, and present the business as well as the owner in a good light so that the reader/s can be convinced to give the business a chance.
Here is a list of what you should include in the executive summary of your business plan: name and location of the business, one-sentence summary explaining what separates the business from its competition, overview what problem the business intends to solve, brief explanation of how the business’s products or services solve the stated problem, honest acknowledgment of existing competitors and a short description of your business’s competitive advantages, description of your target customer evidence or proof that the products or services have a target market.
It explains the purpose of your business, what you intend to produce or provide, how you plan to sustain it, and so on. Aside from helping you securing funding, a good business plan will also help you run your business since it includes all necessary stages and information needed to start and manage your business.
An executive summary of your business plan will help you present a comprehensive outline of your company’s purpose and goals. It is the part of your business plan that can either make or break your chances to achieving your purpose especially if it meant to help you secure financial aid.