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Your company has exceptional marketing competence, but if nobody in your team is able to make informed decisions in maximizing profits, it’s hard for your business to thrive forever. This is where a marketing executive comes into play. Their role in developing sales strategies that match customer requirements and brand promotion is a key factor in optimizing revenues.
As an employer, your goal is to make sure you have the right person for the role. This is why you create a job description that outlines the marketing executive’s roles and responsibilities.
What exactly does a marketing executive job description should contain? How do we arrange them? Is there only one format for creating job descriptions like this? To give you some ideas, browse our examples and templates today!
You don’t hire people for the sake of manpower alone, you recruit talents to help you meet the company’s vision. To ensure your recruits are the perfect match for the role, you write job descriptions. This way, you’ll be able to make informed decisions in developing a recruitment strategy plan that clearly outlines to applicants their roles and responsibilities.
A job description, in a broader sense, is a summary of all essential responsibilities, activities, qualifications, and skills for the role. Besides these, it also includes important company details (company mission, culture, and benefits, and salary range) that guide applicants in writing an application letter and resume.
When it comes to recruiting marketing executives, bear in mind that they hold the key to your company’s successful revenue cycle. Considering how crucial the role of a marketing executive is, creating a job description that accurately explains the requirements and responsibilities of the position can help you develop hiring processes that align with the expected outcomes.
With all that said, how do you create a comprehensive, clear, cohesive, and accurate job description for the marketing executive position?
The idea in creating job descriptions, in general, is to provide a brief overview or a clear outline of the role’s key responsibilities and requirements, and, how it relates to the company’s vision. In the case of hiring marketing executives, there can be a lot of other things you need to consider. What are these? Check these tips:
You cannot provide a clear list of requirements, an outline of the roles and responsibilities, and other important things in the job description if you don’t know why you are hiring marketing executives, to begin with. Hiring a marketing executive is a collective decision based on the company’s needs.
The job summary is one of the most important parts of the job description as this is the first part the applicants read. In this part, the applicants should have a glimpse of your company and employer brand. It should also tackle your company culture and what’s in it for the candidates.
Make sure your job description helps the candidates understand the work environment and the activities they will undertake on a daily basis. Having a glimpse of the everyday responsibilities of a marketing executive will help the applicant determine if the role and company are the right fit.
Stand out from other employers by adding salary range and benefits to your job description. This is how you attract best-fit candidates. Always remember that quality candidates look for job opportunities that meet, if not exceed, their salary expectations. After providing the expected salary range, list out your top perks and benefits.
Usually, a job description is not a legally binding document, which is unlike employment contracts. This is why when you land on the job you applied for, you may be asked to take on other duties if reasonable.
To be safe, don’t change your employee’s job description without their consent as this will be considered termination. Whether or not the change is reasonable, you should always ask the employee’s consent before making such a move. You should also remember that making fundamental changes in the employee’s position can amount to redundancy, which means you might have to pay for the redundancy pay.
Given how likely selective the best candidates are in applying for a job, list the salary information to ensure clarity on what in the offer. If attractive enough, you know you have every top candidate’s application interest.
Job descriptions outline what you are looking for the candidate and what you can offer them in return. As for the marketing executive position, the job posting should be more detailed and compelling. This role takes complex duties and also deserves great offers. So, if you want to attract the best candidates, make your job descriptions worth the read. Always remember, an effective marketing executive job description attracts an impressive marketing executive resume.