How to Do a Real Estate SWOT Analysis [10+ Best Examples]


A real estate SWOT analysis is one of the most important parts of a real estate business plan. It makes it easy to restructure different aspects of the business to align with the current state of the market. The goal of the analysis is to enable you to identify areas of conflict, determine your weaknesses, and figure out areas where your business hardly struggle to perform well.

At the end of the day, a SWOT analysis gives you a clear understanding of your company’s overall strengths, weaknesses, opportunities, threats, as well as competitive benefits. With a well laid out plan, you can easily identify a gap, risks that affect your finances, the variables that are difficult to identify, as well as the competitive disadvantages.

How to do a SWOT Analysis Step-by-Step

1. Identify the strengths of your business

To determine the strength of your business, you need to ask yourself a few questions.

  • What factors affect your market sales on a positive scale?
  • What competitive edge does your real estate business have in the competitive market?
  • What are your competitors’ common weaknesses?
  • Which performances from your employees’ accomplishments give the business a competitive edge?

You can add more questions to the list. However, the questions that are highlighted above are usually the most common ones that real estate business owners need to ask and evaluate.

2. Determine the weaknesses that affect the progress of your business

Now, it is time to know what makes your business under-perform. Maybe you do not have the best customer support team and you need to set up one. Or maybe your marketing strategy needs re-purposing but you haven’t done enough about it. Or maybe you are losing customers because your competitors have affordable pricing plans than you. The best way to determine your weaknesses is to compare your business to your competitors and then take notes accordingly.

3. What opportunities does your real estate business have?

Business opportunities arise as you target the market gaps. For example, if you lease homes at competitive prices, you are highly likely to attract many consumers that a similar business that does not have competitive pricing. As you analyse the strategies to use to boost the overall performance of your business, you definitely get an upper hand ahead of your competitors.

4. Find the threats of your business

Once you identify the threats that affect the missions of your real estate business, develop a solid action plan to minimise, neutralise or eliminate them altogether.

Real Estate SWOT Analysis Examples

1. Real Estate Internal Audit SWOT Analysis Sample

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  • Pages
  • Google Docs

Size: A4 inches + Bleed

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This template looks simple yet professionally designed. It’s ideal for organizing your processes and procedures. And it can help you to monitor performance and strategize the operations of your real estate business. The file formats supported include Google Docs, Apple Pages, and Microsoft Word.

2. Real Estate Marketing SWOT Analysis Example

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  • Pages
  • Google Docs

Size: A4 inches + Bleed

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You can use this template to strategize the market schemes of your real estate business. You can also use it to create marketing campaigns that will help you focus on increasing sales and revenue over time. This marketing template is fully editable. Also, it is available in Google Docs, Apple Pages, and Word formats.

3. Free Real Estate SWOT Analysis Sample

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  • Word
  • Pages
  • Google Docs
  • Editable PDF

Size: A4 inches + Bleed

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Use this free analysis template to determine the internal and external factors affecting the operation of your real estate business. Available in Word, Editable PDF, and Pages, this file can help you to quickly analyse the strengths, weaknesses, opportunities, and threats that your business is highly likely to face.

4. Real Estate Project Management SWOT Analysis Template

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  • Google Docs

Size: A4 inches + Bleed

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This is a good template for real estate business owners who want to evaluate the effectiveness of their project management plans. Use it to outline and evaluate all the factors that can enhance the performance of a business. Moreover, you can use the template to record opportunities for your business.

5. Real Estate Manager SWOT Analysis Example

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  • Word
  • Pages
  • Google Docs

Size: A4 inches + Bleed

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A real estate business is likely to fail if it doesn’t have the best business manager. So it is important to evaluate their strength and weaknesses before hiring them for a managerial position. Use this example template to simplify the process and get the best results in the shortest time possible.

6. Blank Real Estate SWOT Analysis Sample

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  • Word
  • Pages

Size: MS Word, Pages

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Do you want to conduct a quick SWOT analysis for your business? If so, you can get the most out of this business template. The two-page document is available in A4 and US Letter Sizes. It is fully customisation and only takes a couple of minutes to edit. Download it for convenience.

7. Real Estate Customer Service SWOT Analysis

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  • Pages

Size: MS Word, Pages

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Use this template to evaluate the performance of your customer service team. You should know the customer service team’s strength and weaknesses by the end of the analysis. Your findings can help you restructure the team and even provide relevant training to stay ahead of the competition.

8. Employee Real Estate SWOT Analysis Template

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Size: MS Word, Pages

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We know that employees are the strongest foundation of a business. But they can make or break the enterprise. You need to analyze their performance to make sure they perform well. You can do that with the help of this employee SWOT analysis template. The 4-page file is easy to customize. It is also fully editable in Word and Pages.

9. Real Estate Competitor SWOT Analysis Template

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  • Word
  • Pages

Size: MS Word, Pages

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Use this template to evaluate the strengths and weaknesses of your competitors. The results will help you restructure your business accordingly, especially in your sales and marketing department. The more you understand your competitors the more you draw closer to success. This 7-page document is available in Word and Pages format. It is fully customizable and easy to edit.

10. Real Estate Business Plan SWOT Analysis

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  • Word
  • Pages

Size: MS Word, Pages

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A real estate business plan must have a section for a SWOT analysis because it enables you to determine whether it’s the right business to pursue. You can use this template to evaluate the benefits of different markets in the real estate business.

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