When you enter a website, you will see a page with all the latest information the website has to offer. This is what you would call a landing page, if you want to have an example you may head to the landing page of this website.
The landing page is the main hub of the website that contains all the links that allow the viewer to navigate through the contents of the website. Not only that but the landing page will also be the first page the viewer will see.
Begin by researching the tastes and preferences of your target audience. This means that if your main niche is the current young adults in society, you must do preliminary research on the trends the current young adults enjoy and prefer.
Using the data gathered from your research, begin constructing a theme for your landing page that involves both the concept of your website and the researched data of your target audience. This will help obtain and generate customer interest and a good first impression of your website.
A clean landing page without any stray links or misplaced pictures will improve the perception of the visitors to your website. Note that the layout of your website should try its best to match the theme of your website and the taste of your target audience.
Ensure that all the buttons and links in your website and landing pages are properly formatted and correctly made. This is because errors and broken links will inconvenience your visitors, which will affect their overall experience.
Landing pages are really hard to create by yourself. There are plenty of websites that offer ready-made templates for landing pages, these templates are complete with layouts, widgets, and other tools. Leadpages is an example of a website that provides templates as its focal product or service of choice, though Leadpages uses a subscription model. A free alternative to Leadpages is Hubspot and its landing page builder, which has some of the tools offered by Leadpages.
A splash page is a page that acts as the introductory page before the user will head to the website. This means that the splash page is seen by the user before the landing page, under the caveat that the website has a splash page. This optional page will often have a call-to-action that will either promote an event or a discount, an age verification, and other types of call-to-actions. The splash page is a very useful page when it is used correctly as it can remind people of the content on your website. But if used poorly, the splash page will annoy visitors and may make the website harder to navigate.
The landing page is the first and most important page your visitors will see when they head to your website. This means that the landing page has to be both responsive and stylish as it will act as the first impression the visitor will obtain. Not only that but the landing page should also do its best to not be either overwhelming or underwhelming as that can hinder the impression of the visitor.
The landing page is the main page of the website that has all the outgoing links to various parts of the website. Not only that but due to it being the home page, most visitors will spend more time on the landing page. This means that the landing page is an essential part of any business or company that wants to have a lot of visitors in the digital world.