9+ One-Page Strategic Plan Examples – PDF

Every day in the life of a business, there is a constant challenge especially when it comes to implementing systems and operations, especially when you have an ambiguous and unspecific plans. You may also see strategic action plan examples.

Most of the time, plans that are not specific cannot ultimately lead to achievement of the goal but to other results that are unplanned. Anything that is not well planned can usually cause delay to the process, hence, to the whole achievement of the entity goals as a whole. Therefore, everything must be set out first in a plan, and there must be proper implementations and monitoring of such general plans.

No matter how great your plans are, if you are not disciplined in your implementation, all your plans are just pieces of trash. Monitoring is also needed to keep an update of the current status of the implemented plan. More on this discussion can be found in the later part of this article.

For now, here are examples of one-page strategic plan that you can use as a reference whenever you’re planning to create one.

Blank One-Page Strategic Plan Template Example

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Detailed One-Page Strategic Plan Example

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Family Services Agency One-Page Strategic Plan Example

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What Do Experts Say about Planning?

1. Planning is the process of establishing goals and choosing the means to achieve those goals. (Stoner, 1996). You may also see personal strategic plans examples.

2. Planning…anticipates decision-making. It is a process of deciding…before action is required. (Ackoff, 1981)

3. Planning is the process followed to determine exactly what the organization will do to achieve its objectives. (Ortiz, s/f)

4. Planning is the process of establishing objectives and choosing the most appropriate means to achieve them before taking action. (Goodstein, 1998). You may also like school strategic plan examples.

5. Planning is the process of defining the course of action and the procedures required to achieve the objectives and goals. The plan establishes what must be done to achieve the desired final state. (Cortés, 1998)

6. Planning consists of deciding in advance what must be done, who must do it and how it should be done. It is erected as a bridge between the point where we are and the point where we want to go. (Murdick, 1994). You may also check out sales strategy plan examples.

We can observe that there are two common components in the different definitions and those are plans and programs: establishment of goal and selecting the means to achieve them.

Types of Planning

There are different types of planning depending on the organizational scope and execution period. Scope refers to the areas or levels that are involved in the planning. Period refers to the time needed to execute the plan. With these two aspects, planning can be categorized into three broad categories and these are as follows:

1. Strategic planning.

Strategic planning is a long-term planning involving all the management areas. Its content is relatively general and focuses on broad and long-lasting issues to ensure the entity’s long-term effectiveness and survival. Typically, this is the responsibility of the organization’s director and executive levels.

2. Operational planning.

Operational planning, in contrast with strategic planning, has a short-term scope and is specific for the working teams in a specific operational unit. Its focus is achieving objectives and carrying out short-term activities in an entity.

3. Tactical planning.

Tactical planning serves as a link between strategic planning and operational planning. Because it is in between the two previously mentioned types of planning, this is more specific and limited to a single direction, program, or specific programmatic area with a medium-term scope. This is typically used in very large entities or organizations, and the responsible for this planning is the organization’s mid-level staff.

These plans are linked with each other in a way that the simple strategic plan provides the guidelines for heads of an entity’s different management units, departments, or technical and programmatic areas. These people use the strategic plan to formulate their tactical plans which, in turn, allow each operational unit head and his team to prepare their respective operational plans.

Formal One-Page Strategic Plan Example

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Gazelles One-Page Strategic Plan Example

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Generic One-Page Strategic Plan Example

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Minimalist One-Page Strategic Plan Example

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Objectives of Strategic Planning

The objectives of a strategic planning are aimed at the following:

  • understanding and identifying the critical aspects and the current position in a certain aspect of an organization in order to transform or improve it in the future. You may also see marketing strategy plan examples.
  • creating a shared vision of the future of the organization and how to achieve it
  • selecting the appropriate means to achieve the planned goals

Uses of Strategic Planning

There are a lot of reasons to apply strategic planning. Here are the common reasons to apply strategic planning.

  • to clearly determine the current stand of an organization in its certain aspect
  • to decide where the organization is going
  • to establish the means and ways on how to get there
  • to ensure that they are following the right path
  • to take advantage of the available capacity of the organization
  • to creatively address changes
  • to prioritize the necessary things over those that are non-priority
  • to systematically allocate resources to objectives and strategies

You may also like business development strategy plan examples.

Strategic Planning Approach

Strategic planning answers to the following four questions:

  • Where are we?
  • Where do we want to go?
  • How can we get there?
  • How do we ensure we get there?

1. Where Are We?

This involves that situational analysis of the internal and external factors. This is where SWOT analysis would usually take place. The organization must know its current stand with regard to the internal environment involving its strengths and weakness. On the other hand, it must also know its stand with regard to the outside environment with respect to the opportunities and threats that it is facing.

2. Where Do We Want to Go?

To answer this question, the organization must be specific in its mission, vision, and objectives. Mission is the organization’s purpose, the goal of its operation. Vision is an organization’s road map, indicating what the organization wants to become and setting a defined direction for the company’s growth. You may also see procurement strategy plan examples.

Lastly, objectives represent the commitment of the management team to achieve specific results in a specific period of time, describing the quantity and quality of performance to be achieved, the time period, the process, as well as person responsible to work on the task. You may also like community strategic plan examples.

3. How Can We Get There?

This question can be answered by designing strategies, identifying the expected results, and lastly, harmonization of strategic plan with operational plans. Strategic plans and operational plans are already being discussed in the previous section. You may also check out maintenance strategy plan examples.

4. How Do We Ensure We Get There?

Lastly, it is not sufficient to stop on “How can we get there?” We also need to ensure that we will surely get there by constant monitoring of the tasks and step-by-step process and any means of verification that a task needed in order to achieve the objective or goal is indeed worked by the specific person assigned in the task.

Simple One-Page Strategic Plan Example

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Software Development One-Page Strategic Plan Example

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Tourism Export Council One-Page Strategic Plan Example

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Lessons Learned During the Planning Process

In planning, there might be obstacles and limitation, but the organization can get through all of these through cooperation with the whole team. Usually, there are several lessons that we acquire during the planning process, and these are as follows:

1. Ensure the commitment of the leaders

Firstly, the leaders of the different areas and teams in an organization must give their full commitment to achieve the goals of the organization. They must be the first ones to be fully engaged and committed in order to radiate these positive traits to their subordinates. Commitment is among the foundations in doing tasks in an organization. You may also see work plan examples & samples.

2. Involve a broad and representative of people

The different staffs and representative from the different levels of organization must be involved in the planning process for them to be inspired to be involved as well in the implementation process. Researches show that when a person is involved in planning, it is definite that he or she would also like to be involved in the accomplishment of those plans. You may also like weekly plan examples & samples.

3. Manage the impact of organizational culture

The team must be aware of the different expectations, and they must handle and manage them carefully, establishing and enforcing working standards, neutralizing negative behaviors, and making joint decisions. In this way, there will be harmony among the workers in a certain workplace. You may also check out risk plan examples & samples.

4. Gather, understand, and use valid information

The team must gather the necessary information needed for their planning. Then, they must understand these information so they can apply it to the plans. Lastly, when they have already gathered and understood sufficient and valid information, they can already use this in their planning.

5. Establish a clear direction

Everyone must have the same clear direction with regard to the plans that they are making. The interests, principles, values, aspirations, and actions of the people working within the organization must be directed to a common direction, and there must be a joint construction of a mission, vision, and strategic guidelines or objectives. You might be interested in sales plan examples.

6. Ensure a link with operational plans

Everything that everyone is doing must be linked and connected with the operational plans. As stated above, operational plans involve short-term goals as well as short-term activities in an organization. The strategic plan must be linked with the operation plans to reach a common goal as predetermined in the plans that the management and key persons or representatives are working.


Strategic plan is important because it answers the questions “Where are we?” “Where do we want to go?” “How can we get there?” and “How do we ensure we get there?” leading to the formulation of their elements such as external and internal environment; mission, vision, and objectives; designing strategies, identification of expected results, and harmonization of strategic plans with operational plans; and monitoring and verifying the process. You may also see job plan examples & samples.

Planning can be strategic (long term), operational (short term), or tactical (medium term). Any of these are useful depending on the organizational scope and execution period.

There are also certain lessons learned during the planning process which are as follows: ensure the commitment of the leaders; involve a broad and representative people; manage the impact of organizational culture; gather, understand, and use valid information; establish a clear direction; and ensure a link with operational plans. You may also like quality plan examples.

Knowing the above things can surely help you when you want to create and establish your strategic marketing plan for your entity. You can also use the examples as a reference to your own plan.

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