There are so many types of marketing that having a good grasp on their many styles would enable one to learn so much and it would help you when you need to do market research. Marketing has also been evolving so much nowadays thanks in part to the advancement of many technologies and the rise of new trends in the social norms of people. There are even many analyses in the market where you do not need to directly sell to people and just have them come to you instead of looking for them.
This is a relatively new form of marketing that has become quite popular recently thanks in part to the advent of digitization of most of the information in nearly every medium in the world.
Marketers would upload their marketing resources and assets online to specific platforms so that they can easily access, modify, create, utilize, and share them with their peers or to their potential customers. It is a process that is very cost efficient and time saving that would also allow their work to be easily customizable. The marketing content can get to their customers much faster than creating any sort pamphlet and it also saves them the trouble of worrying about how much the cost of printing would be.
However, just like any other medium of marketing, there are also some disadvantages to cloud marketing. For one thing, it is all done digitally, so it will be devoid of any physical user experience, which does not by default make it feel personal and it can turn off some potential customers.
Another disadvantage would be that not everyone is connected in a digital sense as there are many factors that hinders one from connecting with everyone else. And the last prevalent factor would be that there are many online scams or fraudulent activities that can happen just by simply clicking on ad banners. But despite those hindrances, cloud marketing looks to be the future of marketing since the technological age is in full swing
B2B, otherwise known as business-to-business marketing, is a type of marketing strategy in which the practice extends to individuals or organizations like companies, governments, and other types of institutions where they would sell their products or services to other companies or organizations which would then resell the very same products or services.
This technique is for the marketers to be able to extend the reach of their products or services to a wider demographic while reducing cost by not creating physical stores or creating other kinds of efforts to be able to sell in specific areas.
A great example of this kind of marketing would be when you look at the mobile phone business. Samsung, Sony, Oppo, and Apple phones are being sold by vendors that are not a part of their brand but have partnered with them in order to have their products sold to customers who would have otherwise been out of their reach. The vendors make a sale and most of the money is sent back to the company that manufactures the phones, making it a win-win situation.
Community marketing is where the marketers would engage an audience of their existing customers or even potential customers in an active and non-intrusive manner so that they can address their wants and needs.
This form of marketing can make their customers feel that they are being appreciated for their continued patronage which would th, in turn, n promote a greater level of loyalty to their products and services.
The customers love it whenever companies would engage with them and for the company, it will enable them to easily address any feedback to the current products and services that are being used by the community. This marketing strategy can be used online and offline as well.
There are many instances wherein companies do not need to engage the community but it never hurts to hear the opinions of their consumers and it is within the realm of possibility for their products and services to be greatly improved thanks to the input of their community, even more so if it is an active one. Companies would also be able to assess how large and faithful their customers are by checking to see how engaging their community is.
Niche marketing is a great marketing strategy where marketers would cater to serve certain demographics that are obscure or are being unattended by most of the major brands. This is where many businesses have a great potential to thrive in since they could very well pioneer to create some great products and services that would definitely be appreciated by the relatively uncommon community.
Take for example the anime community, there are a few official products here and there for certain anime, manga, and light novel franchises but sometimes people would look for more even if it is not exactly official. Some businesses would create replications of the possessions of the anime’s characters, like their clothes or weapons, and they can turn in a profit from it.
It goes double for cosplay when people want to look like their favorite fictional characters in as accurate a way as possible, many people who excel at crafting would be able to capitalize on this opportunity which would then create a lot of business opportunities despite the obscurity of the industry.
Reverse marketing is one of the most peculiar strategies of marketing. It is a type of marketing that encourages the target customers to seek out the company for their products or services instead of the traditional method of the company trying to look for the customer to sell their products and services to.
The key strategies in this marketing style is to be able to define what is valuable to your customers, give them a reason to seek out your products and services, and offer them something that they can find valuable before you close a deal with them.
The benefits of this type of marketing is not just limited to letting the masses be aware of your products but it would also improve the image of your company’s brand.
An example of this kind of marketing would be when a company tells you to not buy their product. An interpretation of this would be that the company does not care about making a profit but wants you to be aware of acquiring a shopping frenzy which would make you think twice about buying it. The usual results would be that you now have a positive view of the company and 10/10 would buy from them in the foreseeable future.
Offline marketing is where the companies would create a more engaging experience for their customers which would they would see as something very positive since the companies are interacting with them in a personal manner.
This kind of marketing provides a good way to reach out to customers and it is a timeless strategy as well since not everyone has the capability to connect to the digital world. There are also instances where offline marketing is integrated with online marketing like a company giving you a pamphlet that shows you URLs to their websites.
A good example of offline marketing would be a company offering one of their best products as a prize for a local contest. Not only would they be able to let the winner be able to test out the device but the company could also possibly gain some word of mouth marketing at the same time and it would also create a form of hype for the people who were participating in the event.
This kind of marketing is where the companies would give away some of their products so that more people will be interested in the products that are in relation to the ones that were given away.
The products that are given away would usually be of low caliber when compared to the newer products but it is not uncommon for the companies to also include the ones in the newer lineup to be given away since it is akin to having the consumers test it out and give their thoughts on the new product.
The other effects that this kind of marketing has is that it would easily be able to create an audience if the company would ever look for one. People love getting free stuff and if they have to attend some sort of seminar to get it then they would easily waste 4 to 7 hours of their time to listen and get some free stuff out of it even if they have to get it through a lottery.
It also helps the company’s image since people will see them in a good light and it will show that they do care about their customers and it would get excited about their upcoming products.
A good way to let people know what are some of the most significant recent happenings in the company would be through letting them know through a newsletter. Newsletter marketing would enable the customers to find out some of the latest products as well and not to mention that it is also possible to see some feedback from it should the company decide to share it with their readers.
Newsletter are also a great way for the customers to feel that they are as much a part of the company as any of its employees. It shows them that they are not just someone that the company can sell their products to but that they are also a key part in the company’s development. There are some companies that make use of this strategy and it has shown to be a factor in their overall growth. How much information that is disclosed though is entirely up to the company, but being open has proved to be quite an effective trait.
There are certain customers that would look to the opinions of experts when it comes to products.
These experts would need to have more than just basic knowledge of what the products can do and be able to convey them to the readers. The readers would be able to see them from the perspective of the expert and it is through that article that they would then decide whether or not if it is worth it to go ahead and avail that product or service.
Many things can be reviewed nowadays ranging from hardware devices to video games and movies and so much more. There was even a review for the solar eclipse in North America in 2017.
There are many companies that make use of articles just like Amazon, where many of their products have their own articles for interested buyers to try and read through to see whether or not they will still be interested in it as well as to a form of testimony from those that have purchased it. The buyers would be able to gauge how well the products are made for them thanks to those experts that have written the articles about the products.
Social media nowadays has become a staple for most people since they do nearly everything or spend most of their time on social media.
They love to get updated on all the latest happening to their friends and even find some business deals on social media. Thanks to the near dependency of most people to always be on social media, companies are now utilizing the platform to promote their products to pretty much everyone.
These can be seen in the many ads that are shown when someone checks a page in Facebook or even in their news feed where they see some sponsored pages that show products from many companies. There are also sort of celebrity endorsements that are occurring all the time in Twitter, especially when the celebrities would use it for their everyday lives or just thank them when they show up in events in their dresses or their makeup.