Content marketing strategy, content strategy, content plan — all these have a common denominator in their purpose — to create a roadmap in publishing frequent and consistent content that educates, inspires, and entertains to turn strangers into audiences and audiences into customers. In this ever-changing digital marketing arena, you need to produce a solid content plan to put you on top of the competition.
Do you need some inspiration or an idea where to start with your content marketing strategy? Don’t hesitate to browse our examples and templates today!
As we define content marketing strategy, many distinguish content strategy from content marketing strategy. Technically, they are the same because, after all, the action includes planning, creating, and overseeing content. But content marketing strategy, at its core, focuses on the reason why you are creating content, and, who you want to help and why. Essentially, content marketing is used to build an audience that builds a business. As we have mentioned, the idea is to build fans and achieve profitable results.
A content plan is more tactical in contrast with the other two. In the content plan, everything is specified, from the strategy execution to task delegation. After you’ve ironed out your content marketing strategy, you will be able to build your content plan.
When creating a content plan, think of it as a marketing plan. It should include details regarding key topic areas, what and how the content is disseminated, and what specific call to action to include.
As a content marketing agency, your goal is to develop a strong strategic plan for generating content campaigns that will drive higher SEO traffics. We both know very well that higher traffics means increased audience, which will become customers one day. It’s amazing how social media or website content can bring you revenues, right? All these can be made possible with a solid content marketing strategy in place. So, how do we make one?
Identify what content is needed to successfully execute your core strategy; focus on it. The characteristics of your content goals will include messaging architecture (how the content is structured), target audience, and voice and tone.
This is where you outline the roles and workflow. Here, you will delegate people to manage and maintain content on a regular basis — focus on the tasks, roles, and tools required throughout the content lifecycle. Then, determine policies and standards.
There are a lot of content formats you choose: infographics, videos, blog posts, social media copies, just to name a few. Identifying your content formats is helpful in your budget creation.
Defining your content’s target audience helps you develop a successful content plan. Your content’s target audience is also known as the buyer persona — a semi-fictional representation of your ideal customer based on market research and the real data of your existing customers.
Don’t forget to have a system in place where you can create, manage, and track content. This system is otherwise known as a content management system (CMS). Through this, you can systematically create, publish, and analyze content — a few of the vital parts of content management.
Besides preceding traditional marketing tactics by a landslide, content marketing also pulls in significantly more website visitors and leads. Done consistently, your content can boost website traffic, and with it, increased conversions.
This marketing approach can take around six months to nine months. By the end of this period, you should start seeing substantial results. However, the efficiency in achieving the desired results may vary as it depends on how much effort you put into your strategy.
Content strategy refers to the action, involving research that will guide you in establishing an effective content marketing campaign. On the other hand, content marketing is the campaign itself. It comes after having the strategy in place.
You can market or publish your content on a variety of channels, including owned properties. These properties may refer to websites and blogs and social media properties (Facebook, Twitter, Instagram, etc.).
“If you failed to plan, then you are planning to fail.” You may have heard this from many people already, but it’s true. If you do not have a concrete plan for your content marketing campaign, then you have a long way to go with your content marketing business. But you know what, you’re lucky because creating a content campaign plan is now made easy with our useful examples and templates.
Whether you are new to this marketing approach or not, examples.com is here to offer you excellent choices of strategic plan examples for your content campaign. So, best of luck with your business!