10 Types of Marketing Styles

10 Types of Marketing Styles


There are many of people who want to get into doing business since that trade is where real money is made. However, one cannot just sell a product on the fly without at least knowing certain types of top marketing trends that would enable them to easily distribute their product to as many people as possible in as short a time as possible. These types of marketing would enable anyone to show their customers how much value there is in their products and why it is something that they should consider investing in.

By knowing the different marketing styles, anyone can find the most effective way to create advertisement designs and sell their product to whoever they can get them interested in buying it. They can also do a trial and error to see which style would be the most effective, or even combine the different styles to maximize efficiency. It is basically all about seeing how well you can approach your customers and what kind of magic trick you need to get them to be bedazzled by your awesome product that you just can’t wait for them to try it themselves.

10 Types of Marketing Styles

Transactional Marketing

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This is one of the most basic forms of marketing where the sole focus is just to simple try and make a sale and as many as one possibly could. While it may sound simple it is quite a difficult process to actually achieve since there are many factors to consider when doing this practice like the interest of their potential customers, their background, their financial status (usually recorded in their financial statements), and many more. The people in sales will be making pitches, demonstrations, and other sort of gimmicks that would enable them the chance to at least pitch what they are selling to whoever is in the vicinity to hear it.

The retailers would usually create discounts, limited-time sales, coupons, gift certificates and the like so that they can create the necessary transactions and close in on as many as they possibly can so that their superiors or those that have invested in them will still consider them valuable. If they can’t make the transactions then their business would be in jeopardy and staying afloat would be quite a struggle.

Service Marketing Example

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When people have innovated something so great that they can’t help but feel that the entire populace would just marvel at it. This is where viral marketing begins. It is something that can create a trend on its own and can keep the trend going for a long time. It is something that is so great that people would want to market it themselves like they are just bragging about it to their friends which would, in turn, make them want to buy it as well. It is something that can easily spread just like a very infectious virus that is plaguing the entire world by storm.

Each time a new iteration of it is created, the consumers will almost always buy it to keep themselves up-to-date with the latest product. The retailers create a brand that will become a necessary commodity for the general public which has the potential to evolve into social currency in which case it will be a form of symbolism that the elites would usually flaunt just like in the times of the nobility wherein they would show just how extravagant their wealth is or just show that they are well off enough to be able to afford certain luxuries such as buying that iconic product.

Word of Mouth Marketing

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This is probably the most basic of all marketing strategies as well as the oldest of all of them and the most reliable. The customers would love the products that they just bought and would tell their friends and family or even to an extreme situation wherein they tell complete strangers about the product. It is basically advertisement from the customers themselves which is the best form of advertisement any seller, manufacturer, or inventor could ask for since it is the type of marketing style wherein only the customer is doing all the work and all the seller is doing is giving them the product.

For example, someone has sold a friend of yours a phone and your friend has found the phone to be quite impressive. The phone has a great DSLR like quality camera, is waterproof, can run multiple apps and games at the same time, does not overheat when running very heavy duty apps, can last for more than 12 hours while playing online video games, has a noise cancellation feature during calls and video calls, and many other features. They would then tell you to buy the phone since it is probably the best phone there is out there in the market.

Relationship Marketing

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This is one of the most useful of all marketing techniques wherein the companies build rapport and start a fruitful relationship with their customers. This can basically be seen as kissing up to them and it may be unproductive in the short run of things but it has great benefits in the longer end of the spectrum. The companies would give their customers something or do something that will convince them to come back and buy from the again.

The customers can also benefit from this because they will be familiar with the company and a select number of its employees with whom they have made personal interactions with. The customers trust and how much they like your brand would increase and will become faithful to you. This can also mean that the customers will be more likely to buy even more of your recommended products in the future.

Scarcity Marketing

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There will be times where it will be required for you and your company to control the flow of the market by limiting the supply of the products that you want to sell to the general public. There are many factors that would make this into a necessary process like one example would be if you are making a high-quality product and the raw materials needed or the parts that are needed are in short supply. The usual trend would be that the consumer’s demand for the product would increase.

This has the same basic concepts of supply and demand in economics. For example your company could suddenly have an influx of supply of raw materials and workers so that you could create more of the high-quality product at a faster rate at the same time but your company decided to withhold the product from the shelves longer so that it will create a false sense of scarcity and then the demand would increase even more. This would result in a greater amount of sales and in a much shorter amount of time and your company even has the option to increase the suggested retail price of the product to create even better results.

Affinity Marketing Example

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This is perhaps one of the most deceptive forms of marketing techniques out there wherein you advertise a product without actually advertising it. It is a very unorthodox method and it does not use any of the conventional concepts when it comes to marketing but if done at the right place, the right time, with the right people, and in a very natural fashion then the effects can potentially be quite amazing. Think of it like you are selling something without telling your customers to buy it but get them interested in it like they were watching a video game trailer.

For example, you could create something very innovative that could possible revolutionize an industry and let random people use it without telling them what it is but let them try it firsthand, it would create a subconscious feeling wherein they would want to have this kind of product. It would be even more effective if it was done with famous people and in different places all over the world.

Online Marketing

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With the advent of the internet, communication has been a lot easier and is constantly evolving. So it is only natural that the process of marketing would eventually end up in the world wide web. Online marketing has many different ways in how it goes about applying itself in the internet, it can be an annoying ad banner, a clickable highlighted text, an interesting picture, or even a hidden function wherein the ad will come out as soon as the user would click on the webpage itself.

The online marketers employ so many techniques on how to get the people in the web to click on their banner ads that it has become a very powerful and irritating blight on the culture of the Internet. It has even reached the point wherein the marketers are basically hacking their ways just to create some form of cash from people around the web especially those who are not used to using the internet or is unfamiliar with how stuff in the Internet works.

Event Marketing

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This is a type of marketing wherein the sellers would capitalize on local, national, or international events that are happening. What event it is would affect what kind of product they are selling like for example selling turkey on Thanksgiving or selling wolf fur coats on Game of Thrones season. It is also a factor if there is a parade going on in the event in which case there would be a lot of people going out and spending time with their family and friends so it would only be natural that they would want to shop at the same time.

Since the events usually would have predetermined dates, the sellers can create strategies on how they would go about marketing their products to the people all over the street beforehand. There are also certain events where the number of sales are guaranteed to be exceptionally high like in Labor Day and in Black Friday. The sellers could also create the events themselves like 3-day sales events or limited-time offer events.

Seasonal Marketing

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There will also be seasonal events that the sellers could capitalize in for them to meet new customers. The more seasons there are in the region, the better the sales numbers would look from a statistical standpoint. If its the summer season, it would be the perfect time to sell swimming gear, parasols, and loose clothes. If its the winter season then jackets and earmuffs would be flying off the shelves for customers to be better equipped against the cold winds of yonder.

If could even be for the upcoming holiday seasons like Christmas, where you will see a lot of sales in a lot of different categories from food, toys, video games, clothes, and gift wrap. Then we have some holiday seasons where only a few categories would go up in terms of sales numbers like in Valentine’s Day wherein it is the number of chocolates and flowers that would be the usual things that are selling like hotcakes.

Diversity Marketing

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This is where you would create marketing plans that would be based on the different kinds of customer demographics you would be targeting. The difference could be base on culture, background, ethnicity, beliefs, country, tastes, age, and expectations. This is one of the most delicate types of marketing styles since if you were to hit the wrong audience inadvertently then there would be either a bit of backlash or a lot of backlashes just from that one exchange.

So you need to be careful when you deal with the general type of consumers since what you say or do would have the possibility to affect one group of people or another. But the benefits of this class of marketing are big since it would enable you and your company to distribute your product to as many people as possible everywhere in the world. The number of transactions would skyrocket to create a huge leap of numbers when compared to focusing on only one or two groups of people.