How to Write a Nonprofit Mission Statement

How to Write a Nonprofit Mission Statement


Nonprofit organizations often face obstacles in gaining loyal followers. Having to gather donations through fundraisers and other promotions is not an easy task. Volunteers exert extra effort as part of their dedication and commitment to a given program management.

When starting this type of organization, it’s similar to starting up a business. You need to have a defined smart goal. With this, you can create a mission statement that reflects your vision for the program. It should be compelling enough to gather and inspire a solid group of supporters.

How to Create an Effective Nonprofit Mission Statement?

Creating a mission statement might seem like a boring task as not a lot of people actually take the time to read it. However, you need to keep in mind that your mission is part of your branding so it’s not something that you can just make up.

To begin, you need to gain input. This would be from the members of your team as well as the people you plan to serve. You need to gain insight from people base on the vision statement you have for your organizational analysis. It’s also important to be open to new ideas. Don’t be afraid to ask opinions from various people for you to fully decide on your goals.

How to Develop a Mission Statement for a Nonprofit?

Developing a mission statement for a nonprofit organization is all about focusing on your objective statement. You need to be able to define your objectives clearly so that it would be easier for you to portray it in your value statement. If you take it by heart, the words will flow out smoothly. A mission statement must have the ability to speak to you. This way, it’s sure to leave a lasting impact.

Things to Avoid in a Mission Statement

  • Vague words. You have to focus on understanding the mission than trying to sugarcoat it. Sometimes it’s best to keep it simple in order to make your message a lot clearer.
  • Too much formality. Using jargon words may be too complicated for some to comprehend. You don’t want to sound like you’re addressing a room full of business executives. Remember, your mission statement is for your audience as well.
  • Generalization. You need to be specific with your mission, this would be with the vision you have for the program and your target community.
  • Boring words. This is pretty self-explanatory. Most statement examples in pdf for mission focus on being professional that they don’t actually make sense anymore. You need to create something that tells a story. This way, people would actually want to pay attention.

Benefits of a Compelling Mission Statement

When you think of a mission statement, you think of one’s basic goals. Generally speaking, that’s exactly what it does. But a mission statement should be more than that. It should allow an organization to clarify its defined statement of purpose. This will inspire and motivate staff into making it a team agenda effort to attain the specified goals. After all, it’s not solely about gaining donors, it’s also about strengthening relations.