Vision Statement

Last Updated: March 5, 2024

Vision Statement

Product companies and service businesses strive hard to be recognized by their customer base. Some companies even provide a service to help elevate the status and provide an identity of their client through advertisements and other actions of the like. The vision or the vision statement of the company is one of the factors that will significantly contribute to and impact the business’ identity.

Strategic Vision Statement

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Business Vision

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Career Statement

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Finance Vision

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Community Vision Statement

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Preschool Statement Example

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Team Vision

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Project Statement Example

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What Is a Vision Statement?

A vision statement is a short string of words that will detail the vision the company has for its long-term goals. The one to two sentences in the vision statement should not only be succinct, but employees should also be able to easily communicate and understand the vision statement.

How to Write a Vision Statement

A vision statement should only have thirty-five words or one to two sentences, which will determine the short length of the vision statement. The creation of the vision statement should take some time as it will require a lot of brainstorming and thinking. 

Step 1: Create an Outline of Your Vision Statement

Begin by creating an outline or using a vision statement outline format to act as the proposed structure of your vision statement. This will not only ensure that the vision statement can properly relay one’s goals but the outline will create a good pacing for your vision statement.


Step 2: In a Few Words, Write About the What the Company Wants to Do

Begin by writing about what the company, business, organization, or individual wants to do. These words should succinctly describe the whole objective of the company.


Step 3: In a Few Words, Indicate How the Company is Going to Achieve their Goals

The vision statement should talk about the long-term goals of the company. The next step should indicate the ways and actions the company, business, organization, or individual wants to do to achieve said goals. (See Career Goals and SMART Goals for goal-setting tips)


Step 4: In a Few Words, Determine and Write About Why the Company Wants to Achieve their Goals

The vision statement should be transparent about the underlying reason for the company’s long-term goals. Determine and write about why the company wants to achieve the goals they have set for itself.


FAQs

Why is it important to have a vision statement in one’s life?

A person’s vision statement will provide the person with a long-term goal that will act as the purpose of the person’s action and drive. This will not only allow the person to have a long-term goal to strive towards, but it will also help improve the person’s identity and sense of belongingness with their community.

What are the elements of a vision statement?

A vision statement can be easily split into three individual parts and elements. The first part of the vision statement should try and establish what the person is trying to achieve in their vision. The second part of the vision statement should try and establish how the person will achieve the goal they have set for themselves in their vision statement. In the final part or element of the vision statement, the writer will indicate and establish why they want to achieve their goals.

Vision vs. mission statement; what is the difference between the vision and the mission statement?

The vision statement indicates the long-term goals the company, organization, business, or individual hopes to achieve alongside an astute plan on how to achieve their set goals. The mission statement, on the other hand, is a business or organization’s reason for existence and lists out the community that said business or organization wants to support. This statement will also include the community or people that will also support the business.

The vision statement is a string of words that creates one or two sentences that will describe the long-term goals or mission of a specific organization, business, or individual. A well-written vision statement will not only create a solid foundation for the business, company, or individual, but it will provide a driving force to achieve that long-term goal.

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