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As a preparation for the implementation of ads limits that a page can run in 2020, Facebook released Graph API v5.0 and Marketing API v5.0 on October 31, 2019. The social media giant will carry out this ad limitation to fix the extremely high ad volume, which is a hindrance to advertising performance. As an organization leader, whether you are running a school or a small community, you may encounter different types of issues. However, just like what Facebook did, to continue the business, you have to fix the problem. To do that, you need to come up with a practical research action plan.
In general, you can use an action plan to outline the actions or steps that you need to take to achieve a specific goal. This goal is usually, but not necessarily, to fix a current issue. Similarly, a research action plan is a research method that aims to determine the problem of an organization and develop a solution for the said problem. Educators also conduct this type of research to improve the academic methods of mathematics high school and other sectors in education.
As an aspiring businessman, you may already have come up with a business idea that you want to pursue, but have you asked yourself who your customers are? If so, do you really think that the amount of demand is enough for you to start your business? A little piece of advice? Do your homework first. Did you know that, according to CB Insights, 70% of tech startups fail? The interesting part is 42% of these failed businesses were due to lack of or no market need. You definitely don’t want to risk getting yourself into this serious path blindly.
As a starter, take a look at these samples to better understand research action plan. You can easily download these documents in PDF file format.
As a student, your professor may ask you to write a research action plan. It can be hard at first. However, the steps that we listed below can help you go through the entire process in a guided manner.
The first thing that you need to do is to determine the problem that requires a fix. Make sure to write a research problem in complete sentences. The technique is to write the problem in a more specific way. You don’t want to write an issue that has an enormous scope. If it is too broad, narrow it down to a more specific question. For example, you can write, “To identify the reasons for the decreasing number of enrolees of a certain course.”
In this step, you will state the reason why you should execute the proposed research. What good can it bring to the current system?
As you reach this step, it is safe to assume that you have listed the problems that you need to solve. In this step, you will state the possible solutions that you can apply to fix the problem. Another option to add in this section is to write down specific research questions that will lead to an answer to a research problem.
Start by doing preliminary research to find existing studies about your topic. Identify and highlight the gaps so that you can use them as the purpose of your research. Take note of the sources that you use, such as journals, abstracts, indexes, etc.
Create a step by step instructions on how you are going to gather the necessary information that will support your hypothesis or answer the research questions. To get this information, you can use either quantitative or qualitative research methodologies.
In connection to the previous step, create another step by step instructions on how you will analyze the data that you have gathered to come up with a conclusion that will strengthen the hypothesis or questions you stated.
One of the things that you need to remember when conducting research is the deadline of the project. That is why you need to create a timeline/calendar that you will follow to finish your research activities on time.
When running a business or an organization, possessing knowledge about research methodologies, such as a research action plan, is vital in improving your business strategy. This type of learning can also help you handle the dilemmas that your company faces and the ones that you are yet to encounter.