Starting a restaurant is one of the most profitable businesses one can enter into. The simple reason is that people just love to eat. As long as the prices are reasonable, then the restaurant can be profitable. But these days, starting a restaurant is not as simple anymore. You may also see restaurant strategic plan examples.
Before you even start purchasing the raw materials and ingredients for your restaurant, you need to do extensive research first. And through that research, an operational plan should be created. To help you create a restaurant operation plan, here are some examples (in PDF) to guide you.
Listed below are some tips in creating a restaurant operational plan. Take note of the tips when you also incorporate the PDF examples in your own operational plan.
Goal-setting is not only important for business plans and marketing plans but for operational plans as well. When creating an operational plan, set short-term and long-term goals. Goals give you a blueprint on what you want to accomplish, thus making you more effective and efficient in doing activities that assist you in achieving the goals you set.
Make sure the goals you set are attainable, especially for the operational plan.
Remember that the operational plan is linked to your daily operations, and that the details you write will be applied in how you conduct your daily business activities. That is the reason why you should carefully study and analyze first before you set professional goals, so that the company will not suffer heavy financial losses and will not also suffer from high attrition rates due to the company setting difficult and unreasonable goals.
The next thing you should incorporate in your operational plan is to specify the activities in the operational plan. As previously mentioned, the operational plan is directly related to the daily operations of your company. If you do not list down the specific operational activities for your business, the business will suffer heavily. You may also see restaurant marketing plan examples.
In this case for a restaurant operational plan, specifically list down all your restaurant-related activities in the operational plan. This involves activities relating to cooking, serving, and purchasing materials from suppliers. Listed below are some restaurant activities examples that you can incorporate in your own operational plan:
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Incorporating strategies is essential for the success of an operational plan. Strategies give you an advantage against other competitors while also providing sustainability for your business. Similar to setting goals, incorporating strategies will also help your team stay focused and stay motivated. Additionally, having strategies will give you a blueprint on what you want to achieve for your business organization. You may also check out business operational plan examples.
Listed below are some of the strategies you may incorporate for your business, in this case, restaurant business:
For your restaurant operational plan to be effective, it needs to include a timeline. The timeline pertains to the activities your restaurant is involved in (from cooking, to purchasing raw materials and ingredients, to setting dates in doing promotions, etc.). You may also see restaurant marketing action plan examples.
Having a timeline in the restaurant plan helps your team stay focused on the task at hand. Additionally, it helps your team set priorities on the important tasks that need to be worked on immediately and bookmark tasks that need to accomplished at a later time. You may also like restaurant project plan examples.
All business organizations implement a timeline in their short-term and long-term operations, so it should not be different for your restaurant.
We also included some important tips if you want to start your own restaurant. Check them out below:
Having delicious food is a no-brainer if you plan to establish a restaurant. Since food are your main products, serving the most indulgent and most sumptuous dishes should be your priority over anything else.
We are not here to discuss how you should cook your food, as you probably have your own secret recipes for the dishes you cook. Taste goes a long way in retaining your customers, so make sure to use the freshest ingredients, use a combination of flavors, and never cut costs when purchasing ingredients for your dishes. You may also see annual operational plan examples.
Finding a niche market is also another factor you should consider before you set up a restaurant. You simply cannot cook all the dishes from different cuisines and expect to attain high revenues. It will be very costly for your restaurant and you will make it difficult for your kitchen staff to cook numerous dishes. You may also like event operational plan examples.
That is the reason why having a niche market is advantageous on your end so that you can also specialize on a specific type of cuisine.
Restaurateurs underestimate the power of promotions. Most of the time, the restaurant cannot achieve success by merely serving delicious food alone. Your food may be a hit with customers, but is your food being talked about outside your target market? This is where promotions come in. You may also check out hotel operational business plan examples.
There are numerous promotional strategies you can use for your restaurant, and one of those strategies is the giving of coupons and vouchers. You can give out vouchers not only to loyal or regular customers but also to new customers as well. Handing out vouchers or coupons to new customers is one method to increase your visibility in the market. You might be interested in project operational plan examples.
Another promotional strategy you can utilize for your restaurant is the use of social media. This type of promotional strategy is also a marketing strategy that is commonly used by business organizations across different industries, not only restaurants.
Social media is probably the easiest and most effective form of promotional strategy to use, as you really don’t need to spend a hefty investment just to use various social media platforms especially Facebook, Instagram, Snapchat, and LinkedIn.
If you intend on franchising a attractive fast-food restaurant instead, here are some fast-food franchise ideas you can utilize if you plan on establishing a franchise in 2018 or in early 2019. Remember that franchising a fast-food restaurant does not mean you are going to skip creating an operational plan, as you will still be overseeing the daily operations of the franchise.
Subway, which takes its name from serving 6 submarine sandwiches (“sub”) is not only one of the most successful fast-food restaurants not only in the US but the entire world. Subway has over 44,000 stores around the world, with half of the number located in the US. You may also see annual operational plan template examples.
What sets Subway apart from other fast-food chains is its unique best-seller—the submarine-shaped sandwich filled with numerous fillings such as pepperoni, salami, ham, olives, and lettuce (although you can personalize your own sandwich by requesting for different fillings or ingredients). You may also like IT operational plan examples.
Subway is also the innovator of the “sub,” in which other restaurants and fast-food chains have followed suit including Burger King and Wendy’s. If you are looking for a healthier fast-food franchise option, Subway is your best bet as the fast-food chain is a consistent mainstay as a “healthy options” provider (mega chain category) according to US-based restaurant survey firm Zagat. You may also check out hospital operational plan examples.
Speaking of Burger King, America’s favorite burger joint also makes this list. Burger King is also one of the easiest fast-food chains to franchise and is also one of the most profitable.
The restaurant’s “Eat Like a King!” slogan is not fake advertising, as Burger King serves very affordable food at very large servings. Each visit to Burger King allows you to truly feast like a king. The American-based restaurant has over 13,000 stores worldwide across 91 countries. You might be interested in primary school operational plan examples.
Burger King specializes in large hamburgers called the Whopper. The Whopper weighs around 10.6 oz, which is around 40% heavier than its nearest competitor—McDonald’s Big Mac (7.6 oz). Aside from its juicy and in-your-face 4 oz patty, the Whopper is also filled with lettuce, onions, tomatoes, pickles, ketchup, mayonnaise, and cheese. You may also see operational plan for cleaning services examples.
If people with sweet tooth are your intended customers, then look no further than getting a franchise for doughnut and coffee conglomerate Dunkin’ Donuts. Founded in 1950 in the United States, Dunkin’ Donuts has now over 11,000 stores around the world (7,000 in the US) and also became the innovator of doughnuts being paired with freshly brewed coffee (basically the origin of the food chain’s name where Dunkin’ pertains to the doughnut being dunked into coffee). You may also like department strategic plan examples.
Dunkin’ Donuts is also the innovator of the multi-flavored doughnut, or the doughnut having a variety of fillings or flavors. Some of the most popular Dunkin’ Donuts flavors include the blueberry cake, vanilla frosting with sprinkles, Boston kreme, chocolate frosted, strawberry frosted, honey glazed, and bavarian filled. You may also check out hotel business plan examples.
If you think your customers don’t particularly like eating doughnuts, why not sell high quality coffee instead. Starbucks is another franchise option you should consider.
It may not be fast food, but the US-based coffee shop is popular for its fast service and great-tasting coffee. Starbucks has over 27,000 stores worldwide, and aside from serving different coffee drink variations (freshly brewed coffee, espresso, iced coffee, frapuccino, cappuccino, etc.), they also serve a variety of pastries and desserts (cheese bagel, lemon pound cake, chocolate cookie, oatmeal cookie, coffee cake, etc.) as well as sandwiches (chicken or ham panini, breakfast sandwich, spinach wrap, bacon sandwich, etc.).
You may not have heard of Nando’s, but this African-based restaurant that specializes in Mozambican style peri-peri chicken has over a thousand stores around the world.
Nando’s has the most stores in the United Kingdom (280), where its sauces and marinades are being sold in most retail UK supermarkets. This casual restaurant originating from Mozambique also serves classic Mozambican-Portuguese dishes such as pao, matapa, grilled prawns, and prego rolls. You may also see how to make a business plan.
Think of Jollibee as the Philippine equivalent of McDonald’s, which also specializes in fried chicken, spaghetti, and hamburgers. This Philippine favorite has branched out overseas and now has over 150 stores outside the country (including Hong Kong, Singapore, United States, Canada, Italy, Saudi Arabia, Qatar, and Kuwait). You may also like personal plan examples.
Unlike Nando’s that focus on local dishes, Jollibee meanwhile mostly serves western dishes which is part of their strategy to introduce foreign dishes. The strategy has proved to be a huge success with Jollibee being the number one fast-food chain in the country. You may also check out procurement strategy plan examples.
We hope you found this article to be informative as you will be creating your own restaurant operational plan.