40+ Marketing Plan Examples & Samples

40+ Marketing Plan Examples & Samples


The success of any business factors on several things, one of which would be marketing. The marketing aspect of any business plays a big part on how a business would turn out to be in a couple of months to the long haul, in the future. That is why having a good marketing business plan strategy is of utmost importance in any business venture.

A good marketing strategy will be followed well with the help of a marketing plan. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. Here are some great example of marketing plans that you can download and make a guide to making yours. Scroll down, choose some and download!

Annual Marketing Plans

Annual Sales and Marketing Plan

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  • DOC

Size: 27 KB

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Free Annual Marketing Plan

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  • PDF

Size: 15 KB

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Annual Product Marketing Plan

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  • PDF

Size: 23 KB

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Annual Brand Marketing Plan

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  • PDF

Size: 412 KB

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Advertising Marketing Plans

Advertising Agency Marketing Plan

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  • DOC

Size: 7 KB

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Outdoor Advertising Marketing Plan

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  • PDF

Size: 76 KB

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Radio Advertising Marketing Plan

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  • DOC

Size: 111 KB

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Company Marketing Plan Examples

Construction Company Marketing Plan

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  • PDF

Size: 2 MB

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Insurance Company Marketing Plan

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  • PDF

Size: 122 KB

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Security Company Marketing Plan

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  • DOC

Size: 88 KB

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Event Marketing Plans

Sports Event Marketing Plan

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  • PDF

Size: 515 KB

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Charity Event Marketing Plan

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  • PDF

Size: 222 KB

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Special Event Marketing Plan

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  • PDF

Size: 378 KB

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Non-Profit Event Marketing Plan

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  • PDF

Size: 748 KB

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What Are the Benefits of Making a Marketing Plan

A marketing strategic plan, however effective if is for a team to execute in a specific target market, will be a failure in the making without a well-made marketing plan, which is essential in executing the marketing strategy in a comprehensive, carefully-crafted manner. Here are some benefits of making a marketing plan:

  • A guide to follow. A marketing management plan will serve as a guide to follow for a smooth-sailing, error-minimized execution of the marketing strategy. It clears out the road on what would have been a bumpy ride to the goal. It is beneficial for answering a couple of “how” question pertaining to the implementation and execution of the strategy.
  • A route to success. A marketing plan is also beneficial in the sense that it provides a route to success though the plan that was laid down carefully. One thing beneficial with a well-crafted marketing plan is that it helps with the risk assessment, risk management and reduction tactics, marketing and sales-wise.
  • A key to kick-starting development. Another benefit of having a marketing plan is serving as a catalyst towards the development of a company. With a successful outcome coming from a marketing plan, the business must cope up in transforming itself from a non-existent, small scale company with a mediocre company logo, to a full-fledged company with the limelight pointing towards them.
  • Have a general overview. A marketing plan will also let you see the bigger picture in terms of the how the team is doing with the execution of the plan, the effectiveness of the plan and such. Basically, the plan will also let one see the overview of how things are, what’s working and what’s not, and how to deal with problems that might arise while the plan is in effect.

Product Marketing Plans

New Product Marketing Plan

Details
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  • PDF

Size: 229 KB

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Food Product Marketing Plan

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  • PDF

Size: 778 KB

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Beauty Product Marketing Plan

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  • DOC

Size: 5 KB

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Personal Marketing Plan Example

Personal Training Marketing Plan

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  • DOC

Size: 28 KB

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Real Estate Marketing Plans

Real Estate Agent Marketing Plan

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  • DOC

Size: 6 KB

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Commercial Real Estate Marketing Plan

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  • PDF

Size: 62 KB

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Best Real Estate Marketing Plan

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  • PDF

Size: 54 KB

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Real Estate Developer Marketing Plan

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  • PDF

Size: 260 KB

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Retail Marketing Plan Samples

Retail Business Marketing Plan

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  • PDF

Size: 288 KB

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Retail Store Marketing Plan

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  • PDF

Size: 37 KB

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Recruitment Marketing Plans

Teacher Recruitment Marketing Plan

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  • PDF

Size: 2 MB

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Student Recruitment Marketing Plan

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  • PDF

Size: 85 KB

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Volunteer Recruitment Marketing Plan

Details
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  • PDF

Size: 68 KB

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Steps to Effectively Implement a Marketing Plan

Making an excellent marketing plan is one thing, to be able to implement one is another challenge for a team to be able to solve. Careful planning and team work could only do so much in a marketing plan that is not executed well. A successfully-marketing implemented plan will work wonders for a company, while a failed one will have a negative effect on the business profit-wise and will prove to be a problem that will need quite a while to get fixed. Here are some tips to effectively implement a marketing plan:

  • Draft the plan well. A well-implemented marketing plan is a plan that was drafted sufficiently. And drafting a plan is not an easy task to do since there are many things to factor in to be able to make the top management and stakeholders to agree with the plan in the first place. Adhering to the mission statement of the company or organization is one factor in drafting a good plan. In that manner, it will be easier to make the top management agree with the marketing plan.
  • Communicate to partners. After a plan was drafted, top management, stakeholders, and other business partners must be communicated regarding the plan. These people have invested so much in the organization or business that they need to know the marketing plan and have the final say on whether a plan needs to be re-drafted or its already approved. Crucial things as marketing plans are sometimes part of a partnership agreement in which the partners need to be notified of things like this.
  • Formulate a timeline for the project. A project will not be a project without a timeline for it. It is important for a team to know when to execute specific parts of a project, and a timeline would be able to determine such activities.
  • Monitor the progress. It is also important to monitor the plan during its implementation period. Without monitoring the progress of the plan, acquiring qualitative and quantitative information may be difficult to get.

Self-Marketing Plan Examples

Self-Promotion Marketing Plan

Details
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  • PDF

Size: 49 KB

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Self-Publishing Marketing Plan

Details
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  • PDF

Size: 332 KB

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Business Marketing Plans

Small Business Marketing Plan

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  • DOC

Size: 525 KB

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New Business Marketing Plan

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  • PDF

Size: 273 KB

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Photography Business Marketing Plan

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  • PDF

Size: 214 KB

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Hotel Marketing Plans

Small Hotel Marketing Plan

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  • PDF

Size: 23 KB

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Strategic Hotel Marketing Plan

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  • PDF

Size: 164 KB

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Hotel Sales and Marketing Plan

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  • PDF

Size: 110 KB

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Hospital Marketing Plan Examples

Private Hospital Marketing Plan

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  • PDF

Size: 93 KB

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New Hospital Marketing Plan

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  • PDF

Size: 423 KB

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Pediatric Hospital Marketing Plan

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  • DOC

Size: 9 KB

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Restaurant Marketing Plans

Restaurant Launch Marketing Plan

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  • PDF

Size: 816 KB

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New Restaurant Marketing Plan

Details
File Format
  • PDF

Size: 1 MB

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Types of Marketing Strategies to Make a Plan on

At the end of the day, the only thing that may say whether a marketing plan has been successful are the sales reports after the campaign was made, but if it does fail even if the marketing plan was good on paper, then there must be something wrong with something. Perhaps that something is the medium used for the campaign. A campaign for supercentennials will not work as well as it would have if the strategy used is internet marketing, don’t you think?

  • Paid advertising – This might be the most common way of doing a campaign. The commercials you see everyday in TV, the annoying ads that play before you could watch your favorite video on that famous video website, advertising brochures, and the like are all paid advertising, and it kind of works well, right?
  • Word-of-mouth marketing –  This might be the most important type of marketing strategy, because it is in this type of marketing that companies are really brought to new heights. There can be ways to initiate this type of strategy, through a .communication plan.
  • Internet marketing –  A rising trend in the marketing world, internet marketing its target market grow everyday as more and more people are using the internet through the advent of technology. In this type of strategy, consistency is important, such as the presence of the company logo in every material.

There are many ways and many approaches on marketing. A marketing campaign, though, will not be a great one without a well-created marketing plan, which are offered here to be download and used as a guide to your liking. So if you need to make a good marketing plan, there are a lot of choices that can be downloaded here, if you just click on the download button on the one that you like.