There are many elements a business owner has to consider and juggle to ensure the success of his or her business. This puts a large emphasis on the need for one’s understanding of the external and internal stakeholders involved in a project or the overall business.
A stakeholder is an individual or a group of individuals that are affected by the outcome of the business or organization. These stakeholders will not only be affected by the quality of the outcome but will also directly affect the likelihood of the success of the project or business outcome. Therefore the person needs to know how to do stakeholder management and stakeholder engagement.
A good business will not only know its customers but will understand the importance and value of its stakeholders. One of the best ways to do this is through one’s usage of a stakeholder analysis, which follows a specific format or template.
A stakeholder analysis is best conducted with a team of interested and related individuals. If possible you should conduct a brainstorming session for the following steps to outline and easily analyze all the elements in the stakeholder analysis.
Begin by identifying all the stakeholders that are present in the business or project. This should mainly include the shareholders, the employees, the suppliers, and the customers.
You must categorize the stakeholders into four different modes with a focus on interest and power or influence over the project or business. These four modes are high interest and high power, high interest, and low power, low interest and high power, and low interest and low power.
You must now analyze each stakeholder with their categories in mind. For example, a stakeholder with high interest and power should have more attention to the analysis due to their overall impact on the outcome or quality of the business or project.
Both terms refer to people who have a say or have a valued interest in the share of the business or company. A project to create or improve a product or service, will not only affect the company or business but will also impact the people working on the project and the business as a whole. The people who are affected are called the stakeholders because they simply have a stake in the aftermath of the project or business as a whole. For example, if a project fails, not only will the personnel working on the project be negatively affected, but the other investors and employees will also be affected by the failed project. Shareholders are the people who invest in the project, business, or company, but may or may not be directly involved in the process of the project. Usually, the shareholders are a group of people who have a large interest and influence in the project, business, or company but may or may not be situated in the company. Therefore not all stakeholders are shareholders, but all shareholders are stakeholders due to their status as an investor.
Stakeholders are the individuals related to a specified business that are affected by the outcome of the products, services, and projects the business or company conducts and offers. Four main types of stakeholders can be easily identified. The first is the investors, these people are the ones who have provided the initial capital to start the business process, and have a large stake and interest in the company’s value. The second type of stakeholders is the employees who work in the business, company, or project since they are the main natural resource used in the production of a specific product, service, or project they have a vested interest in the future and outcome of the business or company. The third type of stakeholder is the supplier who provides the business or company with the raw materials or commodities. The fourth main type of stakeholder is the customer or consumers of the product or service, they are the people who obtain the products or services of the company through the medium of monetary resources. There are also newer types of stakeholders called the community, the government, and trade organizations which are in a more macro setting or scale.
The stakeholder theory is an economic theory, Edward Freeman posited, that deduces a quantifiable relationship between the business or company, and its shareholders, customers, workers, and suppliers. This theory stresses and touches on the ethics, morals, objectives, and goals of the company to better suit the people who have a stake in the said company. Not only that, but the theory tries to ensure that managers and business owners will primarily try to do actions that will benefit the stakeholders rather than just the shareholders. The theory creates a framework that indicates the importance of stakeholders and the effect they have on the success or failure of the company or business, which will need to be taken into consideration when making large or big decisions.
Stakeholders are people who have a vested interest in the company’s outcome because these people are affected by the success and failure of the operations in the said company. A proper understanding of the stakeholders of a company can increase the likelihood of success and overall satisfaction of the stakeholders. If not properly done, the stakeholders can directly and negatively affect the outcome of the company’s products and services.